Lia Van Baalen

Lia Van Baalen is a Canadian content marketer with a decade of experience writing B2B content for SaaS, manufacturing and renewable energy companies. In her opinion, nothing is quite so satisfying in marketing as a good subject matter interview.

how-to-calculate-track-and-analyze-report-on-conversion-rates
how-to-calculate-track-and-analyze-report-on-conversion-rates
blog | Digital Marketing

How to Calculate, Track, Analyze, and Report on Conversion Rates

Today, we’re sharing how consistent and accurate conversion rate tracking, analysis, and reporting will transform your customer retention rate and help your agency to scale. You’ve landed a brand new client, launched a PPC campaign, and continuously checked back in …