Alloy is an integrated marketing agency full of problem solvers and idea makers whose work reverberates throughout the Americas, Europe, and the, Middle East. The firm’s deep expertise in earned media, content marketing, social and digital advertising, creative and web and app development enables us to launch multi-channel campaigns that help global technology brands engage with their buyers, shape public opinion, build lasting influence and grow their brand and market share. Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, Fastest Growing PR Agency, and noted for Best Use of Measurement and Data. To see how Alloy stands out from the crowd, visit AlloyCrew.com and follow @Alloy_Crew on LinkedIn, Twitter and Instagram.
Alloy
Gold MemberWe deliver precision storytelling and experiences for imaginative brands — ultimately helping the companies we work with transform, connect, retain and grow.
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: 976 Beady Ave, Suite 100 Atlanta, Ga 30318
- PHONE: 4044900282
- E-MAIL: [email protected]
These days, brand and product are one and the same. Our brand solutions deliver consistency across every touch point, create positive brand perception and encourage brand loyalty.
Service Expertise
Service Expertise
We deliver creativity built for performance. Our work outlasts expectations and trends, built to maximize both creativity and results.
Service Expertise
Service Expertise
Service Expertise
Service Expertise
Service Expertise
Service Expertise
Service Expertise
Service Expertise
From simple to complex, we build web and mobile apps that solve unwieldy business problems in elegant ways that enable adoption and ease of use.
Service Expertise
Alloy creates marketing experiences that engage your buyer personas throughout the transportation ecosystem – from OEMs to the aftermarket to governments and carmakers.
We elevate EdTech brands with integrated marketing and PR, leveraging thought leadership and human-centric storytelling to capture market opportunities and drive sustained growth.
Sector Expertise
- Banking
- Financial Advisors
- Credit Cards
- Investment Management
- Finance Software
- Payment Processing
Sector Expertise
- Hospitals & Health Systems
- Medical Technology
- Healthcare IT
Sector Expertise
- Software Development
- SaaS
- Artificial Intelligence (AI)
- Internet of Things (IoT)
- Cybersecurity
Sector Expertise
- Youth Development
- Health & Medical Research
Showcase
Case Studies
Alloy Developed a Platform for ParkMobile
Alloy Developed a Platform for ParkMobile
Alloy was developing a platform for rapid growth and an unforgettable, iconic design system for ParkMobile.
In 2008, ParkMobile launched with a simple goal: make parking easier. Today, they’re the leading provider of parking solutions in the U.S. for on-demand and prepaid mobile payments for on- and off-street parking. ParkMobile’s remarkable success required an extensible brand identity and a flexible website for marketing and lead generation.
Brand & Design Evolution
ParkMobile came to them during a pivotal point in their success. They had a working brand but Alloy had the opportunity to take it to the next level—creating a beacon to stand out in the crowd. It was paramount that the brand identity and design system be extensible both online and offline. Alloy delivered a design solution that worked as a wayfinding element and defined a brand personality.
Marketing & Lead Generation
Designing a website for ParkMobile meant creating a dialogue between a variety of audiences. Alloy designed the information architecture and taxonomy to make it easy for parking providers, drivers, and OEM’s to do business with ParkMobile. They also created a marketing platform that would generate the best possible leads for conversion.
Conversion Optimization
With best practices in place and user journeys identified, Alloy continues to optimize the conversion rate. They work closely with ParkMobile to make sure the right messages and content are delivered and the experience is fine-tuned to create new, satisfied customers.
Flexibility & Scalability
Alloy understood the importance of platform flexibility and scalability to the marketing team. They provided a flexible WordPress content management system that would enable them to keep up with the unprecedented growth and support future initiatives.
How Alloy Left Their Mark
The Making of a Parking Icon
When ParkMobile engaged them to evolve their identity, they were already an established brand. Their goal was to keep it recognizable while elevating it to a more timeless and iconic place. Alloy was inspired by Swiss design, embraced the simplicity of iconography, and leaned into the idea of simplification. Parking is a universal experience so it was important that the design was relatable to everyone.
Their partnership with ParkMobile lets them play a part in making parking hassles a thing of the past.
Alloy Digital Continue to Support
Establishing and nurturing a relationship through commitment, trust, and a deep understanding of client goals.
Helping their clients succeed and anticipating their needs are cornerstones of their client relationship approach. ParkMobile and Alloy have created a rhythm that allows them to not only respond quickly to immediate needs but bring strategic ideas to the table that moves the business forward.
Client ParkMobile
Industry IT & Technology