Top SaaS SEO Agencies with Best Strategies in 2021

SEO is crucial for the visibility and online positioning of SaaS companies on search engines. The contribution of SEO agencies for SaaS businesses is essential to increase the organic website traffic and expand the customer base rapidly.

SaaS customers pay a monthly or yearly subscription fee. Recurring revenue for these kinds of companies and this Subscription based business models have a significantly high potential to scale up and maintain the growth. Hence, the amount of Software as a Service (SaaS) companies are increasing. 

So, how do these companies increase the organic traffic for their website in such a competitive landscape? Most of them rely on ads, some of them are successful on social media, only a few of them dominate the Google search results and when they do it, they reach another level. 

Why SEO is Essential For SaaS Companies?

Being successful on search results need investment, it’s obvious. However, when you start to get subscribers from organic traffic, it’s totally different than getting subscribers with ads. 

When you invest in Google ads or social media ads, you can convert the traffic to customers, you can calculate your ROI and spending for each user but, in the end, if you stop these ads you will get nothing. You can’t get immediate results from SEO, this is the only disadvantage but your patience will pay off eventually. 

Best SEO Agencies for SaaS Companies Around the World

We listed the best agencies around the world for SaaS companies. These agencies are used to work with SaaS companies so, from first glance most of them will know what you need and how they can help you.

Also when you want to localize your company for another region, it’s best to get help from a local SEO agency that knows the language or region well. So don’t only focus on your region in this article.

For example, if your company is located in the United States, you can find an opportunity to get more organic traffic from searches in Australia or the United Kingdom. Without changing the language, there are still opportunities in other regions around the world.

Major Tom

Major Tom is a full-service digital agency that was founded in 2000. It serves its business partners from their offices in New York, Toronto, and Vancouver.

In terms of SaaS SEO services, Major Tom’s team merges strategic thinking with the first-class implementation. The agency has clients from various industries such as fashion, tourism, higher education, and technology which fits well for many SaaS businesses.


Flightpath is a digital marketing agency specialized in drive traffic, build engagement, score meaningful conversions in New York.

Flightpath’s core digital marketing services include SEO and they know how to get more traffic from Google for SaaS companies. They rely on data to measure the performance of their services.

Flightpath’s data measurement methodology identifies what channels are truly performing, where to find the greatest cost efficiencies, and what impact digital campaigns are truly making on your operations.

If you want to discover more SEO agencies in New York, you can check DAN’s directory.

Lounge Lizard

Lounge Lizard is a top-rated digital marketing agency that has been in the sector for more than 20 years, located in the USA. The team has designed over 5000 award-winning website development projects for over 1000 start-ups and 100 companies in a wide range of industries.

Lounge Lizard saas seo agency

Lounge Lizard’s marketing specialists serve businesses through media campaigns and excellent SEO improvements. The team has expertise in coming up with innovative digital solutions for SaaS companies.


SaaS SEO is an evolving discipline that requires an experienced, expert search marketer to deliver results that last – and in today’s multi-channel world, more and more big businesses are turning to an SEO agency for that specialized offering.

That’s where Impression comes in. With decades of experience in digital marketing, a number of SEO awards under their belt and offices in Nottingham and London, their team has helped businesses like yours to achieve their goals online.

Frank Digital

Named by Awwwards as one of Australia’s most innovative digital agencies, Frank Digital helps solve business challenges with digital products that allow organizations to do more and engage better.

They are powerful at spotting small issues before they become big problems. This approach allows SaaS companies benefit from Frank Digital’s highly efficient SEO strategies.


The award-winning agency has a small but strong team. Everyone at Frank is not only a specialist but an expert. Having all-senior staff allows them to operate at a high level of end-to-end.

If you need a full service digital agency to grow your SaaS tool’s user base, Frank Digital might be the partner you’re looking for.

Emote Digital

Streamlining your digital marketing strategies with Emote Digital takes the stress and hassle out of dealing with multiple digital marketing agencies in Australia. Finally, your keywords, campaigns and messages can benefit from a holistic approach across all mediums.

emote digital saas seo company

The advantage of working with Emote Digital is its holistic approach to digital marketing. As you know, SEO is not only about keywords and optimizing your content for Google. Your other marketing efforts are affecting the results too.

Emote Digital’s team considers the “why” behind everything they do in terms of SEO.


Crafted is a brand first digital agency in the USA. The agency hosts a team of industry-leading experts defining themselves as “big thinkers with a passion for creating brilliant ideas”.


They are constantly exploring the new, putting a strong emphasis on creative storytelling while implementing their work. So for the SaaS companies, Crafted offers them to get more from their online presence not only with search engine optimization.

Having emerged as an SEO company, Crafted knows the significance of SaaS SEO for businesses and consider SEO application as a long-term strategy.

Directive Consulting

As a SaaS SEO agency, Directive Consulting makes sure you show up everywhere leads look, learn, and buy—whether on your site, review hubs, or the top publications in your niche.


By collaborating with them, you can benefit from their approach that is engineered for the way software companies work. Also, they partner with you ensuring that every SEO and PPC campaign you launch is a remarkable success.

How to choose your SaaS SEO company?

Due to the harsh competition in the market, it is a common struggle for businesses to boost their online services to thrust themselves forward.

Developing an SEO strategy for the SaaS company is the most significant incremental step towards establishing a reputable online presence for your subscription-based business. Thanks to these top SEO agencies, more organic traffic from targeted keywords is not hard to achieve anymore. You can also check our curated list of best SEO tools to improve your organic traffic.

Partnering with professional SEO agencies for SaaS companies will help them dominate the market. We have gathered a list of the award-winning SEO agencies so that you can find suitable SEO firms for your business.

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