4 Steps for Choosing the Right Digital Marketing Agency
You’ve opened your Google search bar and typed in ‘Best Digital Marketing Agencies’, now what? How do you know which agency is the right fit for YOU and your business?
Below is a seamless, easy, checklist for you to consider when vetting a potential digital marketing agency to partner with. If you ensure all of the boxes are ticked, nothing will be left in the dark when considering where to put your hard-earned marketing capital.
The right digital marketing agency will ultimately help you scale your business and increase monthly revenue while choosing the wrong agency to partner with can hurt your business not only financially but reputably as well.
4 Steps to Finding the Best Digital Marketing Agency
1. Check out the Website
Now, this may seem like a no-brainer, but you would be surprised at the number of clients Moburst hear from that don’t take a deep dive into its website before reaching out to Moburst, or doing their homework about their agency.
When considering which agency is most suitable for your business, ask yourself: what services do they offer? Do they have a portfolio of work available? Does the agency’s website convey what its strengths are?
When looking over any digital marketing agency’s homepage, it’s important to remember that many of them will highlight their strengths without giving any data to back them up, that’s why looking deeper is particularly important.
A great digital marketing agency partner will prove their strengths with case studies on their website, highlighting their work across various industry verticals, outlining the campaigns and services executed for those respective businesses, and showcasing their results through data.
This is the perfect opportunity to discover which services they most commonly utilize, to understand if they have worked with other businesses in your industry, and to learn their success rate through statistics.
Do your research to better understand HOW they are able to help you specifically.
This may be the most vital step. As you reach out to a digital marketing agency’s sales team, make sure that you are receiving clear, concise answers to your questions regarding pricing, team size, the scope of work, etc.
It’s important to enter your initial meeting with clear expectations and relevant questions.
It’s important to understand how they work internally as an agency, what the process of onboarding is like for them, and how your business would fit into their company culture.
Think about this aspect like dating; when you’re looking at the dating pool, you are most likely to choose a potential suitor that is forthcoming, transparent, and like-minded to you. When choosing a digital marketing agency, you need to play the same game.
No one wants to jump through a bunch of hoops or be given the runaround when connecting with multiple potential digital marketing agency partners, so pay attention to who gives you the most beneficial information, is upfront, and outlines the most need-to-know aspects of running a campaign with them from A-Z.
3. Numbers Don’t Lie
I love the saying, “Numbers don’t lie” because of its truth and simplicity.
Ultimately, how will your potential new digital marketing agency be able to prove its value and transparency?
Clue: by having the most accurate and digestible data. The agency you will most likely want to partner with will be at the forefront of the newest technologies in digital marketing and be utilizing the best practice tools for their clients in all aspects – especially when it comes to reporting.
Most businesses bring on a digital marketing agency partner when they are looking to scale or target particular elements within their business.
To achieve the growth you have to have an origin point – to understand which of your efforts are deriving the best results – and you may need to pivot one.
Consequently, a key aspect in choosing the right partner for your business is understanding your most important KPIs (key performance indicators) and conveying them to the agency to see how they are able to intake the data and measure up the results.
One of the benefits of utilizing a data-driven agency is the ability for them to decipher the data and transform the raw numbers into a digestible report for you. That way, you don’t have to make sense of the numbers and do the reporting yourself.
Choosing a digital agency partner to work with closely aligns with this mindset.
One of the best ways, to vet a potential agency is to see who they partner themselves with. This shows a like-minded connection and can give you insight into the level of expertise they have internally.
Great marketing agencies do not work alone.
Understanding who is in their connected web of partnerships and what each partner brings to the agency, and residually you the client, is an integral piece of choosing why that agency would benefit you.
While meeting with multiple potential agency partners, and one of them has partnerships with TikTok, Google, and Forbes, it’s more likely to be inclined to move them to the top of my list because of the precedence that those agencies’ partnerships have.
Partnerships show thought leadership, collaboration, and expertise, all of which are green flags on Moburst’s list.
The process of choosing the right digital marketing agency partner for your business is long, frustrating, and confusing – but it doesn’t have to be.
Utilizing these four key steps to understand the agency before even reaching the first call will help alleviate a lot of the question marks early on. It could potentially avoid wasting your time with an agency that is the wrong fit for your business.
Do your preliminary research and you’ll be able to narrow down the perfect agency for you!