
4 Use Cases of AI Marketing Analytics to Boost PPC Campaign Performance
There are a lot of moving pieces to PPC campaigns. On the one hand, you need to research for keywords, write content, and stay on top of what competitors are doing. On the other hand, you need to create performance …

AI Implementation Strategy for Agencies: 7 Best Practices from Experts
In just a few years since AI took off, it has evolved from being the shiny new toy in marketing to the backbone of how agencies operate. In fact, according to Forrester’s 2024 report, 91% of U.S. advertising agencies are …

How a Dutch Agency Cut Client Churn by 50% & Scaled Reporting
Dtch. Digitals is a full-service marketing agency based in the Netherlands (with offices in Borne, Doetinchem and Gronau, Germany) currently serving a roster of 340+ clients with 85 team members. Their main mission is to grow their clients’ businesses through …

How a Florida-Based Agency Saved 63 Hours a Month on Reporting
With a quarter-century of experience, Peak Seven is a leading advertising agency based in Florida, generating over 2 million leads for franchise businesses all across the United States. The agency currently serves 25 clients, manages over 100 ad campaigns, and …