Justas Malinauskas
Whatagraph IQ: Your AI-Powered Solution to Smarter Marketing Intelligence
Whatagraph IQ lets agencies create, customize, and analyze reports with AI—so they can deliver insights faster, stay on brand, and save hours every week. — Whatagraph, the marketing intelligence platform used by over 1,000 agencies globally, has launched Whatagraph IQ—its …
5 Best Practices to Create Cross-Channel Marketing Reports for Clients
I’ve talked with hundreds of marketing agency leaders and specialists in the past 10 years of leading Whatagraph, and one thing is certain: It’s incredibly difficult to get clients to read and care about marketing reports. Yet, it’s also absolutely …
Whatagraph Launches Goals & Alerts: Helping Agencies Shift from Reactive to Proactive Reporting
Goals and Alerts allow agencies to proactively set performance goals and receive timely notifications of whether they’re on-track or off-track. Whatagraph, the marketing intelligence platform used by over 1,000 agencies globally, has launched a new feature: Goals & Alerts. Built …
5 Digital Marketing Report Examples to Impress Clients
Most digital marketing reports fail where it matters most: helping clients understand the impact of your work. They’re packed with jargon, vanity metrics, and confusing charts, making it difficult for clients to see the value. The truth is…the best digital …
How to Structure Google Ads Reports for Clients: Tips & Examples
If you’re running Google Ads campaigns for clients, you already know how important performance reports are. They’re your chance to prove ROI, build trust, and keep clients at your agency. But too often, those reports live in static spreadsheets with …
Marketing Automation for Agencies: 5 Ways to Save Time with AI
AI can not only automate all the busywork and save you time, but also become a strategic partner to level up client strategies. And it’s not just theory—the numbers speak for themselves: All this proves that agencies aren’t just saving …
7 AI Best Practices for Marketing Agencies in 2025
Marketing agencies are the biggest adopters of AI; and it’s not surprising. The IAB’s State of Data 2025 found twice as many agencies and publishers have fully scaled AI compared to brands. And Forrester’s 2024 report found 91% of U.S. …
4 Use Cases of AI Marketing Analytics to Boost PPC Campaign Performance
There are a lot of moving pieces to PPC campaigns. On the one hand, you need to research for keywords, write content, and stay on top of what competitors are doing. On the other hand, you need to create performance …
AI Implementation Strategy for Agencies: 7 Best Practices from Experts
In just a few years since AI took off, it has evolved from being the shiny new toy in marketing to the backbone of how agencies operate. In fact, according to Forrester’s 2024 report, 91% of U.S. advertising agencies are …
