The Hidden Power of QR Code Technology in Digital Marketing
QR codes have come a long way.
They were invented in the early 1990s to help track individual components in automobile factories. At some point in their life, they were a dying fad. The Apple 11 iOS update and the COVID-19 pandemic forced people to look for contactless options. One of them was QR codes. Since then, these little squares have never disappointed users. They’ve always delivered and even surpassed their expectations.
You can now create a QR code for business cards, Facebook, PDF, YouTube, Instagram, WhatsApp, WiFi, and more. QR codes are currently settling well in different industries, from marketing and advertising to hospitality.
Today, you’ll discover more about the hidden power of QR code technology in digital marketing. Let’s go through these comprehensive sections to learn more.
What is QR Code Marketing?
Quick Response code marketing is a promotional technique that utilizes the power of QR codes for advertising products and services. This technique also improves brand awareness, driving more leads.
Digital marketers can use QR codes in various ways, including social media profiles, billboards, business cards, flyers, and more. These strategies help businesses to:
- Increase app downloads
- Boost their social media following
- Increase leads
- Build email lists
- Personalize user experience
- Share contact details
- Drive more traffic to the official websites
Why Should Your Business Start Using QR Codes?
Why are Quick Response codes such a buzzword in the digital marketing and retail sectors? Let’s find out the main reasons.
Bridging Online and Offline Experiences
Quick response codes are the perfect link between offline and virtual shopping experiences. As a result, they lead to enhanced customer experience and engagement. Just a single scan provides customers with instant access to user manuals, product details, videos, and more.
Low-Cost Strategy
One of the key aspects of Quick Response codes is their cost-effectiveness. These little squares are inexpensive to create. And what is more? They’re easy to implement and can be placed on different mediums, making them an affordable way for startups and small businesses to market their products and services.
Saving of Resources
Quick Response codes don’t require a lot of space. And they can be squeezed almost anywhere. A Quick Response code is an image that is easier to spread, representing the saving of resources advantage in its use. You can easily spread it online, saving money on printing.
A Vast Array of Applications
QR codes aren’t just for redirecting potential customers to websites. Marketers can also use them to:
- Offer discounts
- Collect customer feedback
- Make customer payments
- Promote new products
- Increase social media following, and more.
QR codes’ possibilities are almost limitless for their use in businesses. Digital marketers choose those that are ideal for their strategies.
Ease of Use
Quick Response codes aren’t just easy to create but also easier to incorporate into your digital marketing campaign. All you need is to partner with a top-rated Quick Response generator. Once you create your QR code, users only need a smartphone with a digital camera.
Modern smartphones also come with built-in Quick Response readers in their cameras. This makes QR codes incredibly accessible. With this easier access to information, consumers easily engage with the business and brand more often.
Data Collection and Analytics
QR codes offer an effective and accurate way to collect data and analyze it. Marketers can be able to track their marketing campaigns’ success using dynamic QR codes.
By incorporating them into promotional materials, marketers can track the number of times their codes have been scanned and where and when they were scanned. With this information, businesses can optimize their marketing strategies and boot future campaigns.
How to Use QR Codes in Your Marketing Strategy?
Digital marketers are discovering unique campaigns that involve Quick Response codes. Let’s find out a few ways you can use them in your marketing strategy.
Customer Traffic
Whether it’s for a mobile application, social media platform, or website, you can utilize the power of QR codes to direct customer traffic to your brand. It’s a perfect way to boost customer engagement and exploration of your brand’s digital outlets.
At the same time, potential customers who scan your codes access your landing page, mobile application, or social media instantly. That means they can familiarize themselves with your company’s campaigns, services, and culture.
Special Offers and Rewards
You can use QR codes to provide your customers with special rewards and offers. Your customers can scan Quick Response codes when purchasing your products or services to redeem special rewards and offers, including free gifts and discounts.
You can also use Quick Response codes to gather reward points. When customers scan the code after purchases, they accumulate points that will allow them to access gifts or special offers in the future. It’s more like a VIP program.
Using Quick Response codes through a mobile app to redeem rewards and special offers also encourages consumers to sign up for your company’s mobile app. This also boosts mobile app downloads. Rewarding your customers for using Quick Response codes is a surefire way to boost satisfaction, interaction, and purchases.
SMS and Email
Another perfect way to use QR codes is to implement them to create your company’s SMS and email lists. They can be used for signing up for a mailing list, an easy and simple process for your customers. Shoppers can opt in while waiting in line or browsing online.
Businesses have been posting Quick Response codes on in-store posters and ads, encouraging their customers to scan them and sign up for their SMS or email lists. This is a great way to grow your mailing list while at the same time connecting your on-site, physical store with the digital world.
Customer Feedback
Reviews and feedback from customers are vital to the development and growth of a business. With honest customer feedback and reviews, businesses can enhance their services by identifying weak points. Quick Response codes can be used to gather customer responses instantly after a service or purchase.
They simplify the entire process of leaving reviews. One way Quick Response codes make providing feedback easier for the customer is by adding them to receipts. Consumers can instantly scan them and be directed to a page that enables them to rate their satisfaction or service level and leave comments immediately after their experience.
QR codes have become a popular marketing strategy. They simply enhance customer experience, increase consumer traffic, and encourage purchasing. Due to these three main benefits, it may be the perfect time for your business to start using them.
