Digital Media Team

Award-winning digital marketing agency, Digital Media Team, have announced that they will be giving away free marketing throughout Q4 2024.

The digital marketing agency, who are celebrating their tenth anniversary this year, have confirmed the giveaway will see one brand receiving free services throughout the peak periods of Black Friday, Cyber Monday, Christmas and Boxing Day.

The prize package features a range of digital marketing services, including Meta and TikTok paid social management, Google paid search advertising and email marketing management. In addition, the package also includes a dedicated copywriter, graphic designer and eCommerce strategist. Finally, the winner will receive direct connection to Google and Meta representatives, as well as access to exclusive dynamic software that allows hyperfocused, AI-powered advertising.

While only one brand will receive the grand prize, the agency will also be offering a free deep-dive audit and strategy session to ten runners-up. The comprehensive audits will include insights and optimisations straight from the experts.

Ben Young, CEO of Digital Media Team, said:

We fully acknowledge that times have been more difficult than ever for brands trying to grow their business. Complimentary marketing during the most important quarter of the year is invaluable to an eCommerce brand during this tough financial period. We’re really excited about bringing this opportunity to a business that needs it this Golden Quarter!

Brands wishing to enter can do so via the Digital Media Team website, where they can also find full terms and conditions for the competition.

Manchester-based digital agency Digital Media Team has achieved 2024 Premier Partner status in the Google Partners program. It marks the third year running that DMT has achieved this status.

DMT is an award-winning industry leader in eCommerce marketing across social channels, including Google Ads, paid social and email marketing. Explore the full range of services on their website.

Lauren Kelly, Head of PPC at Digital Media Team, says:

We’re proud to be announced as Google Premier Partners for the third year running. It’s an additional justification for the agency and wider team that we continually adapt to achieve the best possible results for our clients in an ever-evolving digital landscape. It’s a true reflection of the expertise and ambition that Digital Media Team has to help our clients grow and scale. We’re excited to continue our strong partnership with Google into 2024 and be the best-in-class at what we do!

In February, Google recognised the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program.

Digital Media Team is part of a select group of Premier Partners in the Google Partners programme. This programme is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources, and support to help their clients succeed and grow online.

Manchester-based digital marketing agency Digital Media Team has won the award for the Best Win-Back or Sunset Flow at the inaugural Klicks awards, hosted by Klaviyo EMEA.

Digital Media Team is an award-winning agency specialising in email marketing, paid social, paid search, and web development for eCommerce brands across Meta, TikTok, Pinterest, Amazon, Google, Klaviyo, Active Campaign, and Shopify platforms.

Tim, Head of Email Marketing and Design at Digital Media Team, said:

We are absolutely thrilled to have received an award from Klaviyo.It’s great to see the work we do for our clients be recognised in this way. Here’s to even greater milestones with Klaviyo in the future.

Celine Dibert, Manager, Agency Partnerships EMEA, said:

This recognition underscores the dedication and expertise of the Digital Media Team in delivering exceptional results for their clients. We look forward to working more closely with their team to help them achieve even greater milestones with Klaviyo in the future. Congrats again to the entire DMT team!

Congratulations to all the other nominees and winners on the night, and a special thank you to Klaviyo for hosting such an incredible event.

It’s no secret that user-generated content (UGC) has taken social media by storm. From aesthetically pleasing Instagram posts to authentic TikTok reviews, this effective style of content is absolutely everywhere.

So, What Is UGC?

In short, UGC refers to any form of content, such as photos or videos, that is created (and often shared) by consumers, rather than the brand itself. It has, without a doubt, revolutionised the way that businesses engage with their audience.
Unlike a few years ago, when social media was centred around heavily edited, seamlessly “perfect” posts, UGC focuses on authenticity and transparency. It has transformed traditional marketing strategies, enabling businesses to build trust and create meaningful relationships.

In this article, we will explore all the reasons why businesses should make good use of UGC, and how they can leverage its power to drive growth and build a strong brand presence.

Why Should Brands Use UGC?

Trust, Transparency & Authenticity

Today’s consumers (Gen Z in particular) are increasingly sceptical of online advertising. Recent research has shown that 70% of shoppers believe it is more credible when other customers share their personal experiences, and a HUGE 92% listen to people they know for referrals about products or services.

Amplified Reach

As you probably already know, social media has transformed the way information spreads. Now, let’s throw UGC into the mix, and that reach grows even more. When customers or creators share their experiences, their friends and followers are exposed to the product, organically increasing brand awareness. Asides from that, on TikTok in particular, UGC is often more likely to go viral due to its relatability (providing businesses with FREE exposure).

Better Engagement

By reposting UGC, brands can also improve their engagement rate. This especially happens when there is a well-known face featured within the image. Perhaps an influencer, blogger or celebrity.

Cost Effectiveness

Not only is UGC highly engaging, but it can also be super cost-effective for businesses. While producing high-quality, original content usually requires significant investments of time, effort, and financial resources, UGC often allows brands to use free content from their customers. Another option is to gift a product to a skilled creator in return for some fresh and engaging materials.

Valuable Insights and Customer Feedback

UGC not only serves as a powerful marketing tool but also offers valuable insights into customer preferences, needs, and pain points. This content allows brands to gain a deeper understanding of their target audience, identify emerging trends, and make data-driven decisions. By actively monitoring and engaging with UGC, businesses can gather feedback, address customer concerns, and continuously improve their products and services.

Our Top UGC Tips for Brands

Ask for Permission & Credit the Creator

Before using someone else’s content, you should always ask for consent. This is because the creator holds all rights to the photo or video, and failing to do so could seriously harm your brand.

Now that you’ve got permission, don’t forget to credit the user. This will help build positive brand-consumer relationships, ultimately encouraging more UGC. It also has the added benefit of allowing followers to verify that the content came from somewhere outside of your company, building even more trust.

Know What Content You are Looking for

Although there are thousands (actually, millions) of content creators out there, not all of them will be the right fit for your brand. To gather effective UGC that will benefit your business, try setting a few easy rules for those who are willing to create some content or tag you in their posts. For example, images should be high quality, with little or no clutter in the background.

Create a Branded Hashtag

A branded hashtag is one that is unique to your brand or business. They can be the name of your company, products, campaigns, or slogans and should, ideally, be short and catchy. Whether you have a small or big business, these hashtags are a great way to raise awareness, build brand identity and, of course, encourage UGC by using effective UGC hooks.

Offer Incentives for People Who Share Content

If you’re not in the position to pay a skilled creator or struggle to gather UGC from social media users, try offering your customers an incentive. Simply ask them to tag you in their posts or use your branded hashtag for a chance to win a free product, gift card or exclusive discount code.

Final Discussion

As with any good marketing strategy, the best way to succeed with user-generated content is to pay attention to your audience and develop the most effective brand plan.

What kinds of UGC do your audience best respond to? How can you make participation as simple as possible? What platforms are best for advertising UGC?

These answers will always vary depending on your business, products/services, and of course, your target audience. That’s why market research, A/B testing and strategy planning are always key!