How is Big Data Impacting Search Engine Optimization?
Customers’ preferences today are more dynamic than ever. Don’t you think? Well in a way, it is bound to happen given the ample choices that they are surrounded with. However, keeping up with their ever-changing choices could be a bit of a challenge for businesses which is where big data and SEO come into the picture.
63% of companies stated that Big Data has significantly improved their productivity and efficiency. While many SEO tools pinpoint exact problems lying in SEO campaigns, Big Data still tops the list since businesses can skim through large unstructured data sets in no time. But, the biggest assumption here is that every business has large data sets which is not always the case.
Big Data is beneficial, but not to small businesses or businesses that have just stepped in as they have no data to perform analysis on. In this case, instead of investing on big data tools, choosing from some of the top SEO agencies might be a wise choice. Depending on whether your business is small or big, the benefits of Big Data may vary. However, there is no denying that big data is the future in creating effective SEO strategies.
Now that we know the importance of Big data, let us understand its impact on SEO.
How is Big Data Impacting SEO?
If you aren’t already aware of the Big Data game, it is time to dig into if you aim to run a successful business. To give you a brief idea of how are these two terms related, read on. In this article, we will go through three ways how Big Data has a direct impact on SEO.
Accurately analyzes customer behavior
What is the end goal for any online business? Without a doubt, it is to see a viewer turn into a customer. After all, the conversion rate is what businesses look up to. This is when co-relation between metrics like traffic, page views, and conversions comes in.
Big Data helps quantify the subjective metrics of SEO. For instance, you want to sell a particular product targeting a local population. Now, theoretically, you may know that the preferences of people tend to change depending on various factors like their age, demographics, gender, etc. Analytics tools help you extract this data which will help you in decision-making.
Even more so, with analytics tools like Google Search Console and other tools, you can see how your content is placed in the wide content network and even make amends depending on the performance. These tools keep a track of the number of clicks, backlinks generated, on-page conversion and other metrics.
This user-driven approach gives reliable stats based on which you can make an informed business decision. Through these analytics tools, you can predict customers’ behavior, detect fraud and improve sales.
Provides deeper SEO insights
You might know SEO concepts like keywords, queries, on-page optimization and other buzzwords that help businesses reach out to their customers. These concepts help in converting the content into quantifiable data. Big Data takes this approach one level up by providing accurate quantifiable data. And this makes a world of difference.
A classic example of how Big Data helps convert content into quantifiable data is Google. In fact, you can even combine the efforts of local SEO, content marketing and mobile data that will provide even more accurate data.
Social media data
With Facebook boasting over a billion users and Twitter over 500 million, you cannot even think to put social media off the table in terms of data analytics. It is no less than a treasure house, especially for big data insights and Google cannot discard this off and remain on the top of the search game.
Social media data is a goldmine for marketers looking to enhance their SEO strategies. With analytics tools, businesses can primarily focus on microtargeting, and brand analytics which will eventually better their profitability and a customer with a memorable experience.
While people have become more transparent in sharing information, it doesn’t come without its cons. You may find an ad or promotional content that you were talking about on your social media feed. This could mean it is monitoring and even leaking private data. However, this is a debatable topic and it still doesn’t change the fact that social media affects SEO hugely.
Enhances customer experience
Remember – Big Data is effective because it focuses on people and not just data. Also, people today do not hesitate in accepting cookies or providing some of their details on social media.
Since things have become more transparent over the internet, it gets easier for tools to perform analysis and derive results. The cookies collected are user-drieven and mobile phones and other devices can today respond to search-related information that the cookies seek.
Once you know what your customer wants, half the deal is already done. With Big Data, customers will have an enhanced experience looking for their desired products. All the customers’ preferences are gathered in the search engine. This data allows it to sort the necessary products for the people. A buyer will thus get to see what he/she was looking for.
While this is not yet fully functioning and customers may get to see irrelevant data time and again, it is bound to improve over time.
The trust factor
People are already comfortable sharing their details over the internet. However, they are bound to feel more comfortable in the future as they will witness Big Data becoming a part of their everyday lives.
SEO and Big Data work toward providing a valuable experience to the customer and with time even the customer will realize that these tools help him save time and enhance their purchasing experience. It is highly likely that in the coming future, big data will become a necessity. So it’s no surprise that the best SEO companies in America, which are leading the way are already on this path and they are making their investments in this direction.
Wrapping Up the Impact of Big Data on SEO
Hopefully, now you know how important Big Data is for implementing SEO practices effectively. If Big Data marries SEO, there is hardly any hurdle related to data and analysis that could go unsolved. Big Data’s user-driven approach along with SEO’s data-driven approach to improving visibility can work wonders for a business if used together.
Whether you want to enhance your SEO strategy or better your services, using Big Data will prove to be a powerful tool. So, know your business goals and think of ways you can take the maximum benefit from both these concepts. If you want to get professional assistance, you can check the best SEO agencies in the UK and find the best fit for your business.