SMW Europe 2023

SMW Europe 2023, organised by Adweek, will take place on 10–11 October in London.


Welcome to The Creatorverse—a long-emerging element of marketing that brands around the world are attempting to master.

Sourcing and working with the right potential ambassadors over social media has always posed a challenge, and with the emergence of more creators, the landscape has become even more complex and political. But the potential to reach millions of fans is too alluring for marketers to ignore. A marketer’s life is never easy!

This year at Social Media Week Europe (#SMWEurope), Adweek will welcome marketers and social media professionals to explore the trends, successes and fails that the Creatorverse has presented in recent months. They’ll share best practices and insights on how marketers and ad agencies can effectively collaborate with creators to drive next-level engagement, how to use innovative digital content to create communities that marketers can engage, grow and monetize, and so much more.

Join Adweek this 10–11 October in London to make valuable connections within a global community of marketing and social media leaders while gaining the insights, tactics and best practices you need to navigate this landscape with confidence.