Beyond the Hype: Mastering the Art of Gen Z Marketing
The Youth Marketing Strategy Festival in Brooklyn kicked off with a bang. Professionals from American agencies, as well as marketers from large brands, shared all their knowledge on Generation Z, how to reach them, and the marketing tools and strategies …
DAN Case Study: Productive Received 200 Qualified Leads and 25 Customer Agencies as a DAN Member
We are proud to present the results of another successful collaboration. Agency management software Productive received 200 qualified leads and 25 customer agencies as a DAN member. Productive, one of the Digital Agency Network member SaaS tools since 2021, was …
The Evolution of B2B Branding: Braver, Bolder, and More Human
Looking at trend reports from all over the world, B2B is quite thinly represented. Likely, because for a long time, B2B branding meant playing it safe. Serious, professional, a little grey. While B2C brands pushed creative boundaries, B2B often prioritised …
The AI Revolution in Retail: Challenges, Opportunities, and Future Trends
During the 2024 Paris Retail Week, Europe’s premier event for the retail and commerce industry, Havas Commerce published a global report that revealed critical insights into AI’s growing influence on the retail landscape. The report, based on a comprehensive survey …
