Cansu Ekren
Marketing Strategy of Primark: How Their Advertising Campaigns Win Without Breaking the Bank
Primark marketing strategy is like a retail fairy tale: If you’ve ever walked past a Primark store on opening day, you’ve probably seen something remarkable: hundreds of people queuing around the block, shopping bags in hand, ready to storm through …
Is the Uniqlo Marketing Strategy Anti-Marketing? The Campaigns & Advertising Revealed
Uniqlo marketing strategy comes into sharp focus when we look at a fashion industry obsessed with fleeting trends, celebrity endorsements, and high-velocity fast fashion; Uniqlo stands as a strategic anomaly. While competitors (including Zara, Mango, Bershka, SHEIN, and more) battle …
Volkswagen Marketing Strategy: Campaigns Made āThe Peopleās Carā an Automotive IconĀ
Volkswagenās marketing strategy tells us that the strongest brands arenāt built on bursts of attention, but on steady, long-term alignment. At Volkswagen, marketing is treated as a “forever function” that never switches on or off. Itās woven into everything, how …
Click, Ship, Repeat: FedEx's Digital Marketing Strategies & CampaignsĀ
Remember Tom Hanksā Cast Away? But imagine he’s facing an e-commerce jungle instead of a deserted island. His precious package? Not Wilson, but a million-dollar shipment with a next-day deadline. That’s the pressure FedEx operates under, and their marketing strategy …
COS Advertising Campaigns: How a Mid-Range Brand Wins the Luxury Marketing Game
COS advertising campaigns have a way of quietly pulling you in. One minute youāre casually scrolling TikTok, and the next, youāve stopped to watch a perfectly lit runway clip, a minimalist campaign film, or someone styling an oversized COS coat …
Stop Being Boring: Top 7 B2B Marketing Campaigns & Advertising Strategies (2026)
B2B advertising campaigns have evolved far beyond cold calls and trade show booths, no doubt. Today’s B2B marketing blends behavioral science, multi-channel orchestration, and deep audience intelligence to reach decision-makers in increasingly sophisticated ways. Yet despite this evolution, many B2B …
LOEWE Advertising: How Campaigns Made a 179-Year-Old House Viral
LOEWE advertising hits differently… and once you notice it, you cannot stop noticing it. It is the campaign image that makes you look twice. The TikTok video you did not expect to love but absolutely did. Something is happening at …
Maison Margiela Advertising Strategy: The Anti-Ad That Sells Everything
Maison Margiela advertising poses an interesting question for marketers: how did a brand that rejected traditional advertising become one of the most recognizable names in luxury fashion? Since its founding in Paris in 1988 by Martin Margiela, the brand has …
Acne Studios Advertising That Built a $285M Brand ā Marketing Explained
Acne Studios advertising is unlike almost anything else you’ll find in the fashion industry (and that’s exactly the point.) Not powerful in the Gucci or Louis Vuitton sense (splashed across every billboard, worn by every A-lister) but powerful in a …
What Givenchy Advertising Teaches Us About Timeless Brand Positioning
Givenchy advertising may bring to mind Audrey Hepburn in that famous little black dress, or Meghan Markle stepping out of a car on her wedding day… Maybe on a perfume bottle, maybe on a red carpet, maybe because you remembered …
Inside Celine Advertising: Campaigns That Feature āNothing at All"
Celine advertising is, quite frankly, the ultimate example of the power of “nothing.” Yes, thatās an interesting way to begin a blog; however, if youāve ever been scrolling through your feed paused on an impossibly chic black-and-white campaign image, there’s …
Social Media Marketing Strategies for Fashion Brands (with Real-world Examples)Ā
Online shopping has fully replaced our traditional methods of shopping, especially through social media marketing for fashion brands. Although we stopped wasting hours in shopping malls, the situation has made us way lazier; as it is incredibly simple to shop …
