Cansu Ekren
Ugly to Iconic: How Crocs Marketing Strategy & Advertising Campaigns Won the World
Crocs’ marketing strategy, in a sentence, is what makes you judge someone first when you see them wearing a pair of those shoes, but then you try one of them. But here’s what’s even more fascinating than the shoes themselves: …
Godiva Advertising Campaigns: Marketing the Art of Gifting
Godiva advertising is one of the most fascinating long-running case studies in branding. Before we get into strategies, numbers, and campaigns, let’s start with something most people already know without realizing it: if you close your eyes and picture a …
What You Can See From Coca-Cola Marketing Strategy & Campaigns
Coca-Cola has hit it out of the park when it comes to digital marketing, crafting campaigns that just stick in your mind. Coke and happiness go hand in hand. In Mandarin, Coca-Cola literally translates to “Delicious Happiness”. That’s exactly the …
Wayfair Marketing Strategy & Campaigns: How the Ecommerce Giant Dominates Home Goods
Wayfair marketing strategy turned a simple online furniture store into a $14 billion ecommerce powerhouse. You know that catchy jingle: “Wayfair, you’ve got just what I need.ā But there’s so much more happening behind the scenes that made this company …
Gillette Marketing Strategy & Campaigns: The Rules of Stadium Marketing & Masculine Branding
No doubt that āThe Best a Man Can Getā is one of those lines everybody knows. Itās a phrase that shaped how generations understood Gilletteās mix of performance and everyday grooming. Within the wider Gillette marketing strategy, the brand has …
Louis Vuitton Marketing Strategy & Campaigns: How Does LV Advertise?
How many brands can boast a monogram recognized by people of literally all ages and refers to more than just the brand itself, but also luxury, social status, heritage, exclusivity, and more? Actually, Louis Vuitton needs no introduction when it …
LāOrĆ©al Digital Marketing Strategy: How Gen AI and AR Personalize Beauty
LāOrĆ©al digital marketing strategy is one of those interesting brands that marketers have been studying for years. Let’s step back for a minute: for generations, LāOrĆ©al has stood out by making beauty feel both aspirational; it has been grounded in …
Marketing Strategy of Primark: How Their Advertising Campaigns Win Without Breaking the Bank
Primark marketing strategy is like a retail fairy tale: If you’ve ever walked past a Primark store on opening day, you’ve probably seen something remarkable: hundreds of people queuing around the block, shopping bags in hand, ready to storm through …
Is the Uniqlo Marketing Strategy Anti-Marketing? The Campaigns & Advertising Revealed
Uniqlo marketing strategy comes into sharp focus when we look at a fashion industry obsessed with fleeting trends, celebrity endorsements, and high-velocity fast fashion; Uniqlo stands as a strategic anomaly. While competitors (including Zara, Mango, Bershka, SHEIN, and more) battle …
Volkswagen Marketing Strategy: Campaigns Made āThe Peopleās Carā an Automotive IconĀ
Volkswagenās marketing strategy tells us that the strongest brands arenāt built on bursts of attention, but on steady, long-term alignment. At Volkswagen, marketing is treated as a “forever function” that never switches on or off. Itās woven into everything, how …
Click, Ship, Repeat: FedEx's Digital Marketing Strategies & CampaignsĀ
Remember Tom Hanksā Cast Away? But imagine he’s facing an e-commerce jungle instead of a deserted island. His precious package? Not Wilson, but a million-dollar shipment with a next-day deadline. That’s the pressure FedEx operates under, and their marketing strategy …
COS Advertising Campaigns: How a Mid-Range Brand Wins the Luxury Marketing Game
COS advertising campaigns have a way of quietly pulling you in. One minute youāre casually scrolling TikTok, and the next, youāve stopped to watch a perfectly lit runway clip, a minimalist campaign film, or someone styling an oversized COS coat …
