Cansu Ekren
Airbnb Marketing Strategy: Top Campaigns That Captivated Travelers
With over 150āÆmillion users in more than 220 countries and regions as of late 2024, the Airbnb marketing strategy has grown from a startup idea into a global phenomenon. Central to this success is Airbnb marketingās ability to craft emotionally …
The Anatomy of a Successful Real Estate Marketing Campaign: Examples & Ideas
What does it take to run a real estate marketing campaign? We know the market isnāt standing still. Competition between agencies is growing tougher, mortgage rates shift more often than weād like, and stricter standards mean agents have to keep …
Seasonal Marketing: 5 Strategies for Year-Round Business Success & Campaign Examples
The holiday decorations were barely packed away when Valentine’s hearts started popping up on social media. Before you know it, it’s back-to-school season, then Halloween, then Christmas, and then the cycle begins anew. Thatās the magic of seasonal marketing at …
Inside Diesel Advertising Campaigns: A Fashion Strategy Does Not Play It SafeĀ
Diesel advertising quickly stands apart when you study fashion marketing long enough, because while most brands play it safeāhiring beautiful models, shooting in gorgeous locations, and saying something vaguely aspirationalāDiesel has done the exact opposite; it’s been provocative, political, self-aware, …
What Marketers Can Learn from the John Lewis Marketing Strategy & Campaigns
Being loved for over a century and providing stories people trust? We are talking about John Lewis marketing strategy. Itās a case study in how heritage, positioning, communications, digital change, and customer experience work as an integrated system. According to …
Ugly to Iconic: How Crocs Marketing Strategy & Advertising Campaigns Won the World
Crocs’ marketing strategy, in a sentence, is what makes you judge someone first when you see them wearing a pair of those shoes, but then you try one of them. But here’s what’s even more fascinating than the shoes themselves: …
Godiva Advertising Campaigns: Marketing the Art of Gifting
Godiva advertising is one of the most fascinating long-running case studies in branding. Before we get into strategies, numbers, and campaigns, let’s start with something most people already know without realizing it: if you close your eyes and picture a …
What You Can See From Coca-Cola Marketing Strategy & Campaigns
Coca-Cola has hit it out of the park when it comes to digital marketing, crafting campaigns that just stick in your mind. Coke and happiness go hand in hand. In Mandarin, Coca-Cola literally translates to “Delicious Happiness”. That’s exactly the …
Wayfair Marketing Strategy & Campaigns: How the Ecommerce Giant Dominates Home Goods
Wayfair marketing strategy turned a simple online furniture store into a $14 billion ecommerce powerhouse. You know that catchy jingle: “Wayfair, you’ve got just what I need.ā But there’s so much more happening behind the scenes that made this company …
Gillette Marketing Strategy & Campaigns: The Rules of Stadium Marketing & Masculine Branding
No doubt that āThe Best a Man Can Getā is one of those lines everybody knows. Itās a phrase that shaped how generations understood Gilletteās mix of performance and everyday grooming. Within the wider Gillette marketing strategy, the brand has …
Louis Vuitton Marketing Strategy & Campaigns: How Does LV Advertise?
How many brands can boast a monogram recognized by people of literally all ages and refers to more than just the brand itself, but also luxury, social status, heritage, exclusivity, and more? Actually, Louis Vuitton needs no introduction when it …
LāOrĆ©al Digital Marketing Strategy: How Gen AI and AR Personalize Beauty
LāOrĆ©al digital marketing strategy is one of those interesting brands that marketers have been studying for years. Let’s step back for a minute: for generations, LāOrĆ©al has stood out by making beauty feel both aspirational; it has been grounded in …
