Website Redesign: How Reactive Improved UX and Performance
This year, we at Reactive launched a full redesign of our site. Your old site worked well for us, but we knew it was time for a fresh look. We wanted to show our work more clearly and make the site easier for visitors to use. We focused on simple navigation, a layout that makes information easy to find and a site that works well on all devices. From the moment it launched, the new design felt cleaner, friendlier and better suited to how people browse today.
After several months since the launch, we can evaluate how the redesign has worked in practice. Later in the article we will share a closer look at why we decided to update the site, how we went about it and what we learned along the way.
Why the update was important
As London web designers, we know things change fast online. A website built even a few years ago may start to feel less adapted to modern habits. For us, the redesign was more than a visual refresh. It was about rethinking how we showcase our services from web design and development to brand identity, hosting & support and even pitch‑deck design. We took the time to map how our visitors arrive, what they are looking for and how we can guide them clearly through what we do. That meant structuring our content around real client needs rather than assuming everyone will find their way easily.
Our redesign process
We treated our own website project as if we were the client. First we looked at how the old site was being used: where people clicked, where they dropped off, which pages were rarely visited. Then we sketched out wireframes and prototype flows. Nothing fancy, just what pages do we need, how will people move from one to another. Once we had that foundation, we focused on the design itself. Choosing clean typography, establishing a clear heading hierarchy and paying attention to spacing and readability. Development came next. Mobile first, testing on many devices, optimising load times and making sure even simple animations or interactions didn’t slow things down.
One of the first things visitors see on the homepage is the featured portfolio section, showcasing recent work for clients. This visual introduction sets the tone, so visitors immediately get a sense of the types of projects we work on.
What we learned along the way
Launching the new site gave us plenty of useful insights. For one, even websites that work fine can benefit from structure tweaks and clearer navigation cues. When visitors find what they are looking for in fewer clicks, their engagement increases. For our part, the new layout helped visitors find our portfolio and services faster and we felt the site just worked more consistently on tablet and mobile. It also reinforced our ethos that websites should be designed with users in mind, not just visuals, but usability, clarity, performance. If we hadnt done this ourselves, we might not have highlighted certain client painpoints as clearly.
Showcasing our work more clearly
One of the key goals of the redesign was to make it easier for visitors to see the range and quality of our work. Our portfolio section now highlights recent projects with clean visuals and short descriptions, giving a clear sense of each clients goals and the solutions we provided. Visitors can quickly browse through different industries and project types, from branding and web development to pitch decks, without feeling overwhelmed. This approach not only shows what we can do but also helps potential clients imagine how we could work on their projects, making the site more engaging and informative.
What is next for the site
On our site, you will find our core services – web design, web development, brand identity, hosting & support and pitch‑deck design. Going forward, we will be adding more case studies featuring our newest clients, real stories of how we helped them grow. We are also exploring ways to make the site even more engaging: smoother animations, richer visuals, clearer service highlights and improved navigation on devices of all sizes. Being London web designers in a fastmoving market means your website can’t sit still. So we are committed to keeping this one moving forward and relevant for our clients.
If we were to give one bit of advice to others, it would be not to wait until a website feels outdated to give it some attention. Small updates to layout, structure or navigation can make a big difference to how people experience it. A website should grow and change just like the business behind it.
