Social Media Strategies Summit 2023

Social Media Strategies Summit 2023, organized by GSMI will take place on 14-15 June online.

The Social Media Strategies Summit is returning and, bringing you two full days of content, 20+ speakers, and three optional workshops.

SMSS is the #1 event chosen year after year by senior-level marketing professionals to keep up to date on the latest in social media marketing. Attend sessions covering critical topics, including social strategy development, content marketing, video, ROI, paid media, brand engagement, and more!

Featuring speakers from top brands such as Delta Airlines, Ocean Spray Cranberries, ESPN, Auntie Anne’s, Liquid I.V., and more – learn from marketers taking an innovative approach to their overall social strategy. The June 2023 program has content relevant to all corporate brand SMMs, no matter your team size or budget capacity.

On June 14th, a powerhouse panel led by Rachel Karten will take the virtual stage to discuss The “Creative Desert”: Brainstorming Social Content Ideas During Slow Days. Experts will share strategies for social media managers charged with consistently putting out timely and original content.

The following session will dive into the award-winning “Teach Me How to Gummy” TikTok influencer campaign, which featured influencers aged 50+ dancing to a custom remixed track as a spoof on the well-known and popular song “Teach Me How to Dougie.” Keith Bendes, VP of Strategy at Linquia, and Denise Vitola, VP of Brand Integration PR, Social, and Influencer at Bayer, will share how this campaign came to life, the insights that informed the strategy, and the high-impact results.

On Thursday, June 15th, attendees will learn how one cosmetic brand created an American-centric skincare community on Instagram and went from zero to 300,000 followers. Dorothea Bozicolona-Volpe will share how said brand achieved this milestone by listening, building partnerships, DEI, and curating dynamic influencer content – without spending a penny on advertising.

6 Reasons Why #SMSsummit Needs to be Your Social Media Conference of the Year!

• Learn the nuts and bolts of a successful social media strategy to position your brand for success.
• Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.
• Assess and audit your social media initiatives through real-life feedback, discussions, and peer-to-peer learning.
• Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation on your own.
• Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.
• Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skill set.

#SMSsummit offers you the unique opportunity to learn and network with industry leaders directly from your home office. The intuitive event platform allows attendees to engage with speakers, sponsors, and other attendees in countless ways. Join speaker-led roundtable discussions and talk strategy with experts in the industry, take advantage of the chat capabilities to interact with speakers and other attendees in real-time, or grab a seat in the virtual lounge during networking breaks to maximize connections.

All sessions and live Q&A will be recorded so attendees can go back and watch their favorite sessions after the event!
Visit the event website to view the full agenda or to register.