AI for Marketers Summit Las Vegas 2027
AI for Marketers Summit Las Vegas 2027, organized by GSMI will take place on 23-25 of February, 2027.
For four years, the AI for Marketers Summit has brought senior marketers together online to share what’s working with AI. On February 23–25, 2027, it comes to the Rio Hotel & Casino in Las Vegas as an in-person event for the first time.
This program is for marketing leaders who have moved past adoption and are now running AI in their day-to-day work. The talk isn’t about whether to use AI anymore. It’s about how to operate with it: building agentic workflows, measuring ROI you can defend to leadership, keeping output on-brand at scale, and staying visible as AI changes how buyers search.
Over two days, you’ll get a program built entirely around AI marketing strategy. In-house practitioners share real case studies, working sessions walk through live AI stacks step by step, and educational deep dives unpack the strategies and workflows marketing leaders are putting in place right now. Every session is built to give you takeaways you can act on. The content runs across four focus areas:
– AI Strategy & Leadership – operating models, productivity benchmarks, stack consolidation, and what humans own in an AI-run org
– Content, Creative & Comms – end-to-end content pipelines, multimodal production, and grounding engines that keep AI output on-brand
– Growth & Demand Gen – agentic GTM, pipeline intelligence, hyper-personalization, and competitive intelligence
– AI Search & Performance Marketing – GEO, AI-native ad platforms, zero-click attribution, and AI-powered reporting
Want to go deeper? Add hands-on pre-summit workshops on February 23, covering agentic workflow design, the marketing AI data layer, and AEO/GEO content audits.
Between sessions, visit the Expo hall to evaluate the tools shaping the next wave of AI marketing, and meet peers who are solving the same problems you are.
You’ll leave with frameworks, benchmarks, and workflows you can put to use as soon as you’re back.
Visit the event website to register.
