Elish McBrearty

Elish is a copywriter at Digital Media Team, a forward-thinking Manchester-based agency that specialises in Paid Social, PPC and Email Marketing Services.

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The Rise of User-Generated Content: What Is UGC and Why Is it Important?

It’s no secret that user-generated content (UGC) has taken social media by storm. From aesthetically pleasing Instagram posts to authentic TikTok reviews, this effective style of content is absolutely everywhere. So, What Is UGC? In short, UGC refers to any …