The MarTech Summit Asia 2024
The MarTech Summit Asia 2024, organized by BEETc, will take place on 23 & 24 April 2024 at The Stamford Ballroom, Raffles City Convention Centre, Singapore.
As the fourth year in Singapore, The MarTech Summit series expands our scale to the whole Asia region. For the ever-evolving marketing & technology world, this summit is themed MarTech Revitalisation: Assemble, Synergise, Impact, Advance. 300+ MarTech lovers and practitioners from all industries will be gathered to learn from the thought leaders and exchange fresh & challenging ideas.
Key Highlights
The MarTech Summit Asia provides an unparalleled event experience over 2 Days, featuring 3 Stages and 5 Themes, filled with ample opportunities to learn and share with like-minded professionals.
- 2 DAY: On 23 & 24 April you can join 30+ sessions, 5 interactive roundtable discussions &engage in 10+ hours of networking
- 3 STAGES: On day 1, in the plenary room, we will explore key MarTech trends applicable to all industries. On day 2, the summit will split into B2C & B2B stages, allowing for deeper dives into each sector.
- 5 THEMES: Our sessions cover the themes of MarTech Trends (Day 1); Customer Experience & Data, Analytics & Insights (Day 2 – B2C); Sales Enablement & Demand Generation (Day 2 – B2B).
The MarTech Summit in Singapore, a centre for business strategy in Asia, will provide the best platform for you and your team to enhance your knowledge in marketing and technology. The people you meet and the stories you hear will inspire your global strategy and provide local insights for the diverse Asian markets.
What Will We Talk About?
We will delve into 5 theme fields:
- MarTech Trends: AI in MarTech, GenAI & Storytelling, Marketing Adoption Hurdle, Future of
Work, Global & Region-Specific MarTech Intersection, Digital Transformation with AI
revolution, Social Media Marketing, Marketing Metrics - Customer Experience: Omnichannel Personalisation, E-Commerce CX, Customer Loyalty & Revenue Generation, AI & CX Data, Analytics & Insights: First-Party Data, CDP, Data-Driven Insights & ROI, Predictive Analytics
- Sales Enablement: Revenue Enablement, Internal Synergy, Sales Content Optimisation, Enablement Intelligence Demand Generation: Account-Based Experience (ABX), CRM, Precision Demand Marketing, AI & Email Marketing
In our previous edition in 2023, we brought together 250+ senior-level leaders representing 200+ organisations across 18 countries. We hosted delegates from Amazon, Samsung Electronics, American Express, Procter & Gamble (P&G), Unilever, HSBC, Roche, Nike, IKEA, 3M, Estee Lauder Companies, Airbnb, Standard Chartered Bank, AIA, HP, Merck Sharp & Dohme (MSD), Prudential, Shopee, Kellogg’s, Rakuten, Tinder, National Library Board, Shutterstock, Zalora, foodpanda, Montblanc, Singlife, FWD, Income Insurance SG, JLL, Agility, Colliers & more.
