Why Award Programs for Digital Agencies Are So Important to Win New Business?

Do you know how many digital marketing agencies are there in the world? Probably nobody knows the exact number, even if we can agree that it is staggering.

However, we all know about certain agencies in this crowd because of their excellent work and high reputation. They always become the winner in award programs.

The digital marketing world has an ever-growing population, and it is getting harder to be noticed in this world. Let us give you a hint: these awards programs are attracting new business. These events are promising a prosperous future to your digital marketing agency.

Award programs offer digital marketing agencies a notable opportunity to shine brighter. Your target audience categorises you in a higher class once you become successful in one of them. 

These events are a fantastic way to boost your recognition among the target audience, especially if you are the winner.  Even taking part among the nominees is huge when it comes to reaching out to new companies to sell your services. You will upgrade to the next level after your victory.

Digital marketing agencies should enter agency awards to increase income and motivation.

Do not forget that you need to start applying right now if you are interested in being among the most awarded digital marketing agencies. In this way, you can be more powerful while competing with your rivals during the tenders.

Agency awards = prestige and branding 

When you are honoured to get one of these agency awards to your office, people will start mentioning your agency’s name out there.

More people and companies will know about you. Your chances to work with globally recognised companies will increase. Your agency will be advertised as a respected one.

Being an award-winning agency means a lot: the others confirm your success, they believe in your skills, and they publicly honour your efforts. You are basically and officially honourable.

Agency awards also work as a part of your branding efforts as they advertise you to a broad audience. They increase your engagement with your target audience as setting a bridge between you. You can enhance the interaction by making the right moves. 

You may still be wondering why to bother yourself applying for these events and how they help you win new business. There are many reasons to be a part of digital agency awards. 

1. Increase your reputation

Marketing agency awards have their audience, and they will spread your name. Being on the list among other good agencies helps you be more famous, which increases your chance of winning new business. 

When you are a well-known agency, you can even get an invitation to offer your project and budget before you knock the potential customer’s door.

2. Earn what you deserve

When you are one of the best digital marketing agencies, you can ask the budget that you think you deserve. Now you are more popular than before. Your time and skills will be demanded and accordingly, more expensive. And people are more willing to pay more for the award-winning agencies, as they trust their services.

3. Be a trustworthy agency

If authorities of the sector announce that your work is good, then your customers who are probably not experts in your field will trust you. A trustworthy agency has bigger chances to win new business. 

digital agency awards prestige

These events choose highly skilled or famous people in the sector as a jury. So your brand will be their recommendation to the target audience. Your marketing agency awards will be your references for future projects. 

4. Be brave in your job

Trustworthy agencies also have the opportunity to be brave in what they are offering to their customers. If your customers believe that you know what you are doing, they will give you freedom. You can set your creativity free as long as your talent can turn it into a useful project.

Now, you are free to shape the whole project (maybe even the budget) because your customers will respect your ideas. This is a great chance to boost your portfolio with amazing works. 

5. Work with talented people

These people also care about the volume of your shelf, spared for the awards in the office. Talented people will compete with each other to take part in your team and increase your success even more.

It is not only cool to work for an award-winning agency but also these agencies usually get big projects. Big projects are great for a talented person to reveal their highest potential. Such projects create success stories for each party, including the customer, the agency and the employees.

6. More motivated team members

What else you need to boost your success? Highly motivated team members. Working for a well-respected agency is motivating. Who can deny this? When you are an award-winning agency, your team members will do their best to be the one who contributes to the greatness in your agency.

How to choose which digital agency awards to apply?

We know that there various options to apply when it comes to digital agency awards. It doesn’t matter if you are specialising in SEO, paid media, social media, email marketing, content marketing and such. Choose the prestigious awards to enter, but do not ignore your chances to win. 

You do not have to start with the best and the most popular awards, check the local ones or more specific ones with a smaller audience rather than global or national awards. They can be your best options to win new business.

Another thing to consider before choosing the award programs is to evaluate your skills. What are your best skills that will make you win a competition? You can be good at design or copywriting, or maybe project management. Know yourself before showing off.


There is no doubt that some of the awards are more prestigious than others. We listed the best digital agency awards. But it would be best if you started from somewhere anyways. You have no time to hesitate: go and apply for the programs around you.

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