Marija Kata Vlasic
Webinar Recap: Key Factors That Drive the Valuation of Your Agency
On February 14th Productive co-hosted a live webinar with Cactus, a corporate M&A advisory and growth consultancy for agencies. Mark Sainthill, Managing Partner at Cactus, spoke with Marija K. Vlasic, Content Specialist at Productive about the key factors that drive …
Webinar Recap: How To Prepare Your Digital Agency for a Strategic M&A Exit
Productive recently co-hosted a live webinar with Madison Alley, an M&A and capital advisory firm that exclusively serves digital marketing, advertising, media and commerce agencies. At the webinar, Michael Seidler, Founder and CEO of Madison Alley and Tomislav Car, Founder …
Do You Know How Much Your Agency Is Worth?
This article shows you the methods to calculate your agency's valuation before you decide anything about your agency's future path.
How Agency-focused Technology Can Increase Your Business Efficiency
In 2022, agencies are in a tricky, but favorable position. Tricky, because the brands they work for have a global pool of agencies they can choose from. Favorable, because the same brands need digital communications more than ever. With an …
What Is the Most Profitable Agency Pricing Model?
When talking about agency pricing models, there’s no ideal model for all. No two agencies have exactly the same talent, clients, budgets, ambition, nor expertise—and because your agency is unique, so will your pricing be. Finding the pricing model that …
End-to-end Agency Management: To Use One Core Tool or Integrate With Many?
If you had to choose only one benefit that you value most in a business management tool, which one would it be? Would it be its number of different features, its user friendliness, its ability to easily integrate with other …
What Are the Most Important KPIs To Watch To Keep Your Agency Profitable?
Running an agency means wearing multiple hats. Whether it be preparing for a pitch, sending out proposals, communicating with clients, reporting to Management, or simply keeping your employees satisfied—all those activities are just what’s visible on the outside. While managing …
