Anthony DeGennaro

Tony is a passionate marketer with interests in social media and search engine optimization. He specializes in Chinese Social Media, Advertising, and Marketing Strategy. After getting his MBA in Marketing at CUHK, he became one of the founding partners of Dragon Social in Hong Kong.

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The Key To Marketing In China: Cultural Sensitivity

China, the world’s second largest economy by nominal GDP, is one of the most sought-after markets for overseas businesses. To expand into this lucrative market, brands need to develop an understanding of Chinese culture to both empower their marketing campaigns and avoid anything that could potentially offend Chinese consumers. China, which operates as a socialist …

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