Team Rhino

About the Client

Encore Exchange Co. is a US-based celebrity fashion resale platform that curates, verifies, and resells clothing worn by celebrities at red carpets, tours, and public events. The brand is built around authenticity, exclusivity, and the story behind each piece.

Target Customers

• Fashion enthusiasts interested in celebrity style
• Luxury resale buyers
• Collectors of exclusive, one-of-one fashion pieces
• Consumers who value authenticity and provenance in fashion
• Services Provided
• Custom Shopify Store Design
• Shopify Development
• Auction Functionality Implementation
• Shoppable Lookbook Development

Project Goals

• Build a premium, brand-aligned Shopify store from scratch
• Establish trust and credibility for a new concept
• Clearly communicate the unique resale model
• Integrate custom functionality (auction lookbook)
• Deliver a seamless, high-end user experience
• Problems Before the Project
• No existing digital presence
• A completely new concept requiring strong storytelling
• Lack of built-in Shopify functionality for auctions
• Need for a more engaging product discovery experience
• Challenge of building instant trust for high-value resale items

Solution – Project Overview

TRMC designed and developed a fully custom Shopify store tailored to Encore Exchange Co.’s unique concept. The platform combined premium design with custom-built features, ensuring both brand storytelling and advanced commerce functionality worked seamlessly together.

Key Improvements Implemented

• Fully custom, editorial-style Shopify design
• Auction system for exclusive, one-of-one items
• Shoppable Live Lookbook (content commerce integration)
• Structured browsing based on celebrity closets
• Optimized user journey for trust and discovery

App and Theme Skills

• Custom Shopify theme development
• Advanced front-end UI/UX design
• Custom auction feature integration (non-native Shopify functionality)
• Interactive lookbook implementation
• Performance-focused Shopify development

Client Testimonial

They were incredible to work with from start to finish. They handled countless edits and revisions with patience and precision until everything was exactly how I envisioned it. Communication was clear, timelines were met, and the final result exceeded expectations. I would absolutely work with them again and highly recommend them.

— Lexia Thomas

Result Summary

The final store successfully delivers a premium, story-driven commerce experience aligned with the brand’s identity. It supports a unique resale model through custom functionality while maintaining a seamless and intuitive user experience. The platform establishes credibility, enhances product storytelling, and positions Encore Exchange Co. as a distinctive player in the luxury resale market.

A Premium Shopify Redesign Focused on Brand & Experience
This Shopify case study highlights how Team Rhino Marketing Consultants redesigned and developed a premium Shopify store for Lurenci (formerly Furendi), a Netherlands-based e-commerce brand. The project focused on improving the overall look and feel of the website, enhancing product presentation, and creating a more refined and professional online experience.

The brand had an existing website that had been live for 2 to 3 years, but the design lacked a strong visual identity and did not reflect a premium brand. The goal was to uplift the overall experience, improve usability, and reposition the brand with a more modern and polished Shopify store.

About the Brand: Lurenci Retail & E-Commerce Experience
Lurenci is an e-commerce brand focused on offering functional and design-led products that make everyday life easier and more enjoyable. The brand combines modern aesthetics with practical functionality, delivering products that are both useful and visually appealing.

With a strong focus on quality, reliability, and customer experience, Lurenci aims to provide a smooth and trustworthy shopping journey while building a premium brand presence.

Shopify Challenges: Outdated Design, Weak Identity & Localisation Needs
The existing Lurenci (formerly Furendi) website lacked a professional and premium look, which affected the overall perception of the brand. After being live for several years, the website required a complete design uplift to match modern e-commerce standards.

There was also a need to improve product presentation and create a more engaging experience for users. The brand required stronger visual storytelling on product pages, including better use of images, videos, and structured content.

Another key requirement was to build the website primarily in German, ensuring that the store is aligned with its target audience. In addition, the brand needed a refreshed identity, including a new name and logo.

Shopify Design & Development Strategy
Team Rhino Marketing Consultants approached the project with a focus on premium design and customised Shopify development.

The client selected the Prestige Shopify theme as the base, as it aligns well with drop-shipping integrations. However, the theme was heavily customised to create a unique and tailored experience, making the final website a custom-developed Shopify solution.

The website was built primarily in German, ensuring that all content and user experience elements are aligned with the local audience.

At the same time, we supported the brand transition from Furendi to Lurenci, including the design of a new logo to reflect a more refined and premium identity.

Premium Design & Product Experience Enhancements
The Lurenci Shopify store was redesigned to deliver a cleaner, more modern, and premium look.

A new logo was created to replace the old one, helping strengthen brand identity and improve visual consistency across the website.

On the product page, detailed descriptions were added along with images and videos placed below the main product images, allowing users to better understand the product and increasing engagement.

A “complete the look” feature was implemented on product pages, showing related products tailored to each item. This helps guide users towards additional purchases and improves the overall shopping experience.

A custom section was also developed for lifestyle images and videos, where changing the product image dynamically updates the content displayed on the left side. This creates a more interactive and visually engaging experience.

Engagement & Dynamic Content Features
To keep the website fresh and engaging, an Instagram feed was integrated into the homepage. This allows the brand to showcase real-time content and maintain a dynamic presence.

These features help improve engagement while making the website feel more active and visually appealing.

Shopify Results: Improved Experience & Brand Positioning
The redesigned Lurenci website now offers a significantly improved look and feel, presenting the brand in a more premium and professional way.

The combination of custom design, enhanced product pages, and interactive features has improved the overall user experience, making the website more engaging and easier to navigate.

At the end of the project, the Lurenci team shared their feedback on working with Team Rhino Marketing Consultants:Client Testimonial

“I recently hired Team Rhino to implement a custom functionality on my Shopify store, and the experience was excellent. He understood the requirements clearly and delivered exactly what I had explained. The design was clean, well-structured, and the functionality worked flawlessly without any bugs. I truly appreciate his professionalism, attention to detail, and ongoing support throughout the project. I would highly recommend him to anyone looking for reliable Shopify development services.”  — Finn, Owner

The Outcome
Lurenci (formerly Furendi) is now positioned as a more refined and premium e-commerce brand, supported by a custom-developed Shopify store tailored to its needs.

This project highlights Team Rhino Marketing Consultants’ expertise in transforming existing Shopify stores through design, development, and branding. By combining a premium visual approach with custom functionality and localisation, the new platform is built to support engagement, scalability, and long-term growth.

This Shopify Plus development case study shows how Team Rhino Marketing Consultants delivered a fully custom, high-performance Shopify Plus website for Bentley, a leading retail brand. The project focused on conversion rate optimisation (CRO), mobile-first design, and performance improvements to create a fast, scalable e-commerce experience. The Shopify Plus store was built without using any pre-made Shopify theme and was designed to support advanced e-commerce features and smart upselling. Within just one month of launch, the new Shopify Plus website generated over 300,000 CAD in sales, clearly demonstrating the impact of a conversion-focused, performance-optimised Shopify Plus redesign.

About the Brand: Bentley Retail & E-Commerce Overview
Bentley is an established retail brand with a strong e-commerce presence through its Shopify store. The brand required a modern, scalable online shopping experience that could support growth, improve conversions, and deliver a smooth experience across both mobile and desktop devices.

The project focused on building a fully custom Shopify Plus website that is fast, conversion-focused, and flexible enough to support advanced e-commerce features. Every part of the experience was designed to improve usability, increase average order value, and support long-term performance.

Shopify Plus Challenges: Performance, CRO & Scalability
Bentley’s scope of work was to develop a high-performing Shopify store that could go beyond standard Shopify themes and deliver a fully custom, conversion-optimised experience. The website needed to be designed with a mobile-first approach and built in a way that improves speed, usability, and scalability.

Another key challenge was performance. The backend had too many apps, which impacted site speed and user experience. Bentley also required advanced functionality, including intelligent product recommendations, real-time delivery messaging, multilingual support, and custom stock logic. All of these needed to work smoothly without slowing down the website.

The objective was to build a custom Shopify Plus store that improves conversion rate, supports upselling, and provides a fast and seamless shopping experience.

Shopify Plus CRO & Performance Strategy
Team Rhino Marketing Consultants strategy was to design and build a fully custom Shopify Plus website with a strong focus on conversion rate optimization and mobile-first user experience. The entire website was designed in Figma before development to ensure clarity in layout, structure, and user journey.

To improve performance, the number of apps used in the backend was reduced. Wherever possible, custom logic was implemented to replace heavy third-party apps. This helped improve loading speed and overall website performance.

The website was built as a custom Shopify solution, without using any pre-made Shopify theme. This allowed full control over design, layout, and functionality, ensuring the website could be optimised specifically for Bentley’s business goals.

Mobile-First Shopify Plus Design for Higher Conversions

• The Bentley Shopify store was designed with a mobile-first approach, ensuring a smooth and intuitive shopping experience across all devices.
• The user journey and page layouts were optimised for conversion, making product discovery easier and the purchase flow more seamless.
• A custom colour swatch system was implemented, allowing users to select colours and automatically hide images of other colour variants from the product gallery for a cleaner viewing experience.
• Category pages were enhanced with visual sub-categories displayed at the top, helping users browse and find products more efficiently.
• Product cards feature custom hover interactions, including sliders and colour changes, giving users quick previews while browsing collections.
• The website supports both e-commerce style product images and lifestyle imagery, allowing flexibility in visual presentation across different pages.
• The store is available in English and French, providing a localised experience for a wider customer audience

Advanced Shopify Plus Features for Upselling & AOV Growth

• The Rebuy AI engine was integrated to monitor user behaviour and recommend relevant products for upselling and cross-selling.
• Product recommendations are displayed within the cart drawer, search module, and “You may also like” sections, supporting higher average order value.
• A dynamic delivery message was implemented on product pages, calculated in real time and updated after 1 PM EST to provide accurate delivery expectations.
• A custom stock logic system was developed to trigger low-stock messaging when inventory drops below 20 units, creating urgency and encouraging faster purchase decisions.
• A review system was implemented so that products with 4 star ratings display star reviews directly on the product page, helping build trust and improve conversions.
• A store locator page with map integration was added, enabling users to easily find their nearest Bentley store location.

Shopify Plus Results: 1M CAD Revenue in 30 Days
By reducing the number of apps in the backend and replacing them with custom-built logic, the website achieved better speed and performance. The mobile-first, CRO-optimised design contributed to an improved conversion rate across the Shopify store.

Within one month, the Bentley Shopify Plus website generated over 300,000 CAD in sales, with a strong average order value. The combination of improved performance, smarter upselling, and conversion-focused design directly contributed to this growth.

The Outcome
The Bentley Shopify Plus store is now a fully custom, high-performing e-commerce platform built to support growth at scale. More than just a visual redesign, this project reflects Team Rhino Marketing Consultants’ deep experience in delivering enterprise-level Shopify Plus solutions. Every design and development decision was made with performance, scalability, and conversion in mind, ensuring the platform could support high traffic and growing sales without relying on heavy third-party apps.

Team Rhino applied a proven CRO methodology across the entire customer journey, from product discovery to cart interactions and checkout experience. By replacing multiple backend apps with custom-built functionality, the website achieved better speed, stability, and long-term flexibility. Each feature was designed to directly support revenue growth, from intelligent product recommendations to real-time delivery messaging and urgency-driven stock logic.

This project demonstrates how Team Rhino combines Shopify Plus expertise, conversion-led strategy, and custom development to build e-commerce platforms that are not only visually refined, but engineered for measurable business growth and long-term performance.

A Premium Shopify Demo Store Built for a Global Brand
This Shopify case study highlights how Team Rhino Marketing Consultants designed and developed a premium Shopify demo store for Tidio, one of the world’s leading AI-powered customer service platforms. Trusted by over 300,000 businesses globally and used by brands like Under Armour, The Body Shop, and Stanley, Tidio needed a demo store that truly reflected the quality and credibility of their product.

The project focused on transforming a basic demo store into a polished, brand-aligned Shopify experience one that could represent Tidio’s platform to potential e-commerce clients at the highest level.

About the Brand: Tidio’s E-Commerce Presence
Tidio is a global SaaS company offering AI-driven customer service solutions, including their flagship Lyro AI Agent, live chat, help desk, and workflow automation tools. Their platform integrates natively with Shopify, making e-commerce one of their most important verticals.

With a strong brand identity, a clear design language, and a reputation built on trust and performance, Tidio required a demo store that could match the standard of their product, not just function as a placeholder.

Shopify Challenges: Basic Layout & Weak Brand Representation
The existing Tidio demo store was functional but basic. Like most out-of-the-box demo stores, it lacked the visual polish and brand consistency that a company of Tidio’s stature demands.

The layout did not reflect Tidio’s established brand guidelines, and the overall design fell short of representing the premium, modern experience their platform promises to e-commerce businesses. For a SaaS company that sells the idea of better customer experience, having a demo store that looked generic was a clear gap that needed to be addressed.

Shopify Design & Development Strategy
TRMC approached the project with a focus on brand fidelity and clean, purposeful design.

The primary objective was to bring Tidio’s brand guidelines to life within the Shopify environment. Every design decision, from typography and colour to layout structure and spacing was guided by Tidio’s existing brand identity, ensuring the demo store felt like a natural extension of their wider brand ecosystem.

Rather than working from a generic theme setup, the store was custom-developed to reflect the clean, structured aesthetic that Tidio’s guidelines called for. The result was a Shopify store that looked and felt nothing like a standard demo build.

Brand-Led Design & Experience Enhancements
The Tidio Shopify demo store was redesigned from the ground up with brand consistency as the core principle.

Tidio’s brand guidelines were implemented throughout the store, creating a cohesive visual experience across every page. The layout was kept intentionally clean and structured, prioritising clarity and ease of navigation values that align directly with how Tidio positions its own product.

The design moved away from the basic, template-driven appearance of a typical demo store and towards something that could genuinely represent a global SaaS brand. Every section was considered in the context of how Tidio presents itself to the world, ensuring the store reinforced rather than undermined that perception.

Shopify Results: A Demo Store That Reflects a World-Class Brand
The redesigned Tidio demo store now serves as a credible, brand-aligned representation of their platform’s e-commerce capabilities. What was previously a basic, unremarkable build is now a polished Shopify experience that holds up to the standard of the Tidio brand.

For a company operating at Tidio’s scale, having a demo store that genuinely reflects their product quality is not a small detail, it is a direct part of how they communicate value to prospective clients.

Client Testimonial
Totally recommend!

— Mateusz Szczepaniak

The Outcome
Working with a global SaaS leader like Tidio is a reflection of the quality and trust that Team Rhino Marketing Consultants brings to every project. This engagement demonstrated our ability to work within strict brand guidelines, deliver clean and precise Shopify development, and elevate even a demo build into something that represents a world-class brand with confidence.

This project is a strong example of how thoughtful design and disciplined development can transform a standard Shopify store into a brand asset regardless of whether it is a live store or a demonstration environment.

A Custom Shopify Redesign Focused on Experience & Functionality
This Shopify case study highlights how Team Rhino Marketing Consultants redesigned and enhanced the Bamboo Story website through custom design and development. The project focused on improving the overall user experience, introducing new features such as subscriptions, and building a more flexible and scalable e-commerce platform.

Bamboo Story already had a website that had been live for 4 to 5 years. The goal was to modernise the design, improve usability, and introduce new functionality that aligns with current user expectations and supports long-term growth.

About the Brand: Bamboo Story Eco-Friendly Products
Bamboo Story is a sustainability-focused brand offering eco-friendly everyday products made from premium bamboo. The brand promotes conscious living by providing high-quality products that are environmentally friendly and safe for daily use.

With a strong focus on sustainability and community, Bamboo Story aims to make eco-friendly choices more accessible while encouraging customers to adopt a more responsible lifestyle.

Shopify Challenges: Outdated Design & Limited Feature Set
Since the website had been running for several years, it required a design refresh and improved functionality to stay relevant and competitive.

The existing experience did not fully support modern e-commerce expectations, and there was limited flexibility in managing content and adding new features. The brand also needed to introduce new capabilities such as subscriptions, enhanced product page features, and more engaging content formats.

The objective was to upgrade the website with a custom design and development approach that improves usability, adds flexibility, and enhances the overall shopping experience.

Shopify Design & Development Strategy
Team Rhino Marketing Consultants approached the project with a strong focus on custom design and custom development.

A new design was created to modernise the website while improving the structure and flow of the user journey. The design was built to be clean, flexible, and easy to manage.

From a development perspective, custom solutions were implemented to support new features and give the client more control. Editable sections were created so the client can easily update content without relying on developers.

Custom Design & Product Experience Enhancements
The Bamboo Story website was redesigned with a focus on improving product experience and engagement.

Custom widgets were developed, adding interactive elements across the website. Editable text sections were also implemented, allowing the client to manage and update content easily.

On the product page, several features were added to improve decision-making and engagement. This includes a comparison chart, helping users understand product differences, and FAQs directly on the product page, reducing friction during the purchase process.

The Judge.me review app was integrated to display customer reviews and build trust with new visitors.

Shoppable videos were also introduced to create a more interactive and engaging shopping experience, allowing users to explore products visually.

Subscription & Retention Features
A key part of this project was introducing a subscription model, which was a new feature for the brand.

Using an application, customers can now select their preferred subscription period, enabling recurring purchases and improving long-term customer value.

In addition, a rewards program was set up to encourage repeat purchases and strengthen customer retention.

Shopify Results: Enhanced Experience & Feature Expansion
The redesigned Bamboo Story website now offers a more modern, flexible, and feature-rich shopping experience. The introduction of subscriptions, rewards, and enhanced product page features has improved how customers interact with the website. The platform is now better equipped to support engagement, repeat purchases, and future growth.

The Outcome
The Bamboo Story Shopify store is now a fully customised and scalable platform built to support evolving customer needs. More than just a design update, this project reflects Team Rhino Marketing Consultants’ ability to transform existing websites through custom development and experience-led improvements.

By combining modern design, flexible content management, and new features such as subscriptions and rewards, the website is now positioned to deliver stronger engagement and long-term growth.

A Digital Transformation of Helios Retreats with a Luxury Shopify Website
Founded in 2015 by Hugo Martini, Helios Retreats is a luxury wellness travel brand curating transformative experiences across the world.

Built on the belief that true fulfillment comes from balance and connection, each retreat blends movement, mindfulness and community – designed to help guests reset and rediscover themselves.

The Challenge:
When Helios Retreats approached Team Rhino Marketing Consultants, their digital presence didn’t reflect the premium quality of their in-person experiences. The existing Squarespace website was simple and functional but lacked the luxury aesthetics, storytelling depth and technical sophistication that a brand of Helios’s caliber demanded.

Our challenge was to reimagine their online presence – transforming a static website into a dynamic brand experience that mirrored the serenity and sophistication of the retreats.

The goal was clear:

• Reposition Helios as a leader in luxury wellness retreats
• Create a visually immersive platform that mirrors their brand ethos
• Improve navigation, booking flow and SEO performance
• Empower the Helios team with a scalable and easy-to-manage backend

The Strategy:
Our goal was to translate Helios Retreats’ philosophy of balance and serenity into a digital experience that feels intuitive, elegant and emotionally resonant.

Design Execution
Team Rhino’s design and development process focused on creating a seamless, mobile-first experience that mirrors the calm luxury of Helios Retreats, while giving their team full control over content management.

Experience Design (UI/UX)
We reimagined the digital journey through mood boards, wireframes and design sprints focused on user simplicity and emotional connection.

• Mobile-first layout optimized for 65% of mobile users.
•  Immersive imagery and minimal grids for storytelling.
• Streamlined booking flow – Explore -> Select -> Reserve
• Fast-loading pages with advanced image compression

Information Architecture
We rebuilt the website structure from the ground up, prioritizing clarity and conversion.

• Grouped retreats by destination and experience type
• Logical navigation that guides discovery -> decision
• Simplified page hierarchy for faster booking
• Emotional yet structured retreat detail pages

Custom Backend:
To ensure long-term scalability, our developers built a fully dynamic no-code backend through Shopify’s customizer.

• Modular sections for retreats, banners and galleries
• No hard-coded content – complete visual and text control
• SEO-friendly, performance-optimized architecture

The Outcome:
The new Helios Retreats website now mirrors the serenity and sophistication of their physical retreats – luxurious, intuitive and future-ready. Visitors now spend longer exploring retreats and converting with fewer clicks

Client’s Testimonial 
At the end of the project Hugo Martini – The founder of Helios Retreats messaged us with his review:

“We worked with team Rhino to re-do our website and move from square space to Shopify. I can honestly say they have completely transformed our new website in a powerful e-commerce platform. The new site is clean and crispy. Clean and easy to navigate. I cannot recommend them enough if you’re trying to elevate your business.”