INPULSE Agency

Challenge

Launch and grow an SVOD and PayTV offering in a saturated market, re-engaging cable audiences with a subscription-worthy proposition, across Latin America, in two languages and 7 countries.

Solution

InPulse Digital defined Universal ‘s digital voice and launched a growth strategy that fueled engagement. The approach included:

• Generating consumer demand through strategic use of digital channels, content creators and influencers.
• Supporting and enhancing distributor (affiliate) performance with analytics, data-driven insights, and creative and strategic support.
• Developing comprehensive, 360 integrated creative campaigns for different products and audiences.
• Paid media full-funnel across all digital channels, with partners and DTC. Meta, TikTok, Google, Amazon DSP, Mercado Libre.

Results

• 1M paid subscribers
• -79% lower CAC year over year
• 248% conversion rate optimization
• 510K TikTok followers

Challenge

After 9/11, fewer people locked their bags. Travel Sentry, the top producer of TSA-approved locks, faced dwindling relevance.

Solution

• Implemented a multi-channel media strategy that used contextual advertising to engage the target audience through relevant content.
• Created a strategic brand message with the “Lock What Matters” campaign, shifting the focus from product features to an emotional value proposition.
• Developed an insight-driven narrative that connected consumers emotionally with their possessions and made luggage security a personal imperative.

Results

• 2x more video views than projected
• 33% higher view rate vs. industry benchmark
• 37% reduction in Google CPC
• Enhanced brand experience through the creation of an audio logo

Challenge

Kylie Cosmetics needed to drive market growth in Mexico and Brazil through the strategic use of social media and support of local distributor networks.

Solution

InPulse Digital developed a strategy that aligned social media efforts with distributor networks to strengthen market presence and ensure cohesive brand messaging across all channels. The agency delivered a wide range of services, including:

• Creative campaigns
• Social media content
• Influencer marketing
• Paid media assets
• A webinar
• Custom social media tools
• Distributor training materials

Integrated campaigns unified messaging across creative, social media and paid media channels. Advanced analytics were used to tailor content for diverse LATAM audiences while maintaining brand consistency.

Results

• Increased brand presence in the market
• Strengthened relationships with local distributors
• Delivered a comprehensive, innovative solution despite the challenges of the pandemic