Fenti Marketing

Sheffield and Derbyshire Dale District Councils have announced the launch of new grant schemes designed to give local businesses a significant boost!
These grants offer a fantastic opportunity for micro to medium-sized enterprises to accelerate their growth and enhance productivity with substantial financial support.

Sheffield City Council Digital Innovation & Digital Productivity Schemes

These grants are intended to help businesses improve their digital capabilities and productivity. South Yorkshire-based SMEs can receive up to 50% of project costs, with grants ranging from £2,500 to £12,499. Funding is available on a first-come, first-served basis, offering a valuable chance to invest in digital transformation and boost operational efficiency.

Learn more and Apply Today

Derbyshire Dale Business Growth Grants

Tailored for businesses in the manufacturing and engineering sectors, these grants cover 40% of project costs. They are designed to facilitate significant advancements and innovation, with funding amounts between £20,000 and £40,000. This initiative aims to help Derbyshire Dale enterprises scale up and explore new opportunities.

Learn more and Apply Today.

For businesses accepted into either grant scheme, Fenti Marketing offers expert assistance. Specialising in digital marketing, Fenti can help maximise the impact of grant funding and achieve growth objectives through services such as web design, graphic design, SEO, social media management, and copywriting.

Head to Fenti Marketing’s website to find out more information and get the ball rolling.

In an era where corporate responsibility often takes centre stage only during the festive season, Sheffield-based digital marketing agency, Fenti Marketing, is making efforts to be dedicated to their philanthropy commitments throughout the entire year!

The Fenti team has recently been a driving force behind several impactful charity initiatives, demonstrating their enthusiasm to make a difference in the South Yorkshire community and beyond.

One standout event was the sponsorship of Bluebell Wood charity’s ‘Skyline Spectacular.’ Fenti proudly supported the design and print for the event, helping its marketing success. Bluebell Wood Children’s Hospice cares for children and young adults whose lives are just too short, and their families.

Additional charitable involvements by Fenti Marketing have been:

• Web Development Manager, Kieron, participated in RideLondon’s 100-mile bike ride, raising funds for Sheffield Retired Greyhounds.
• Taking philanthropy to the streets, Fenti took part in Roundabout’s ‘Sleep Out’, braving the elements to raise funds for young people’s housing crisis.
• Fenti Marketing hosts an annual bake sale within their office building. In 2023, proceeds were directed towards Breast Cancer Now, raising just over £300.
• Recognising the value of community hubs, Fenti stepped up to sponsor a local boxing gym – Sheffield Forged Amateur Boxing Club – owned by ex-professional boxer Clinton Woods. Their generous donation of £500 supports both the outreach programs for children and the maintenance of the gym.
• A compassionate response to New Hope Charity’s quest for a new home saw Fenti’s directors contribute £250 towards the construction of a mezzanine level in the charity’s warehouse.
• Fenti Marketing community work extends to our furry friends too – Sarah (Sales and Account Management Executive) and Tom (SEO & Paid Media Manager) spent the day at Thornberry Animal Sanctuary where they got hands-on, assisting with the dog walking and animal care!

Fenti’s Managing Director, Mark Shipley, said:

Our commitment to social responsibility is ingrained in our values, and we are proud to actively contribute to the well-being of our community. By showcasing our year-round efforts, we hope to inspire not only our clients but also other businesses to make philanthropy an integral part of their ethos.

The team of digital marketers are inspired to see what 2024 brings to their altruistic journey – If you’re a local charity looking to collaborate, don’t hesitate to reach out to Fenti.

About fenti Marketing

If you’re looking for a straight-talking marketing agency, then you’ve come to the right place. Being a full-service marketing agency means they’ve got your back, no matter what challenge you’re facing. Whether you need a new website or Google Ads management, fenti Marketing is your marketing partner.

fenti knows the world of web design, brand management, social media, and all things marketing can be daunting, but that’s where they come in. With them, your brand is in safe hands. At every touchpoint, fenti will develop, maintain, and monitor, relevant and consistent brand communications, evolving and protecting your identity.
fenti’s experienced and friendly team are ready to become an extension of your company, with their enthusiasm and go to attitude, they promise to keep the marketing jargon to a minimum and they’ll always say it how it is, that’s the Yorkshire way, right?

When trust and reliability are key, fenti pride themselves on being your marketing partner, growing with you, developing with you. Their purpose is to create.

As an award-winning Sheffield-based marketing agency, here at Fenti, they understand the importance of skipping the jargon and cutting the bull. Whether you’re nestled in Kelham Island or all the way in New York, we’ll make sure your business is the bees’ knees of digital marketing and the best brand since Yorkshire Tea!

They’re a Creative Bunch

With over 130 years of combined industry experience, Fenti have first-hand experience in helping grow and develop businesses’ digital marketing from scratch, as well as evolving existing ones – which reflects their year-on-year growth and high client retention.

From web design to branding, SEO to copywriting, Fenti’s creative services cover every touchpoint in their client’s marketing journey, offering a bespoke and personal approach – they like to think of ourselves as an extension of your team!

They’re ‘reyt good’ at what Fenti do:

• Web Design
• Design & Branding
• SEO
• Keyword Optimisation
• PPC
• Social Media Management
• Copywriting
• Email Marketing
• Photography
• Video Production and Animation
• E-commerce
• Mailing

The Fenti team is ever-evolving, expanding from a team of just six in 2020 to a thriving team of ten creatives in 2023!
You might be wondering what sets them apart from the rest… They don’t mean to blow their trumpet, since 2018 we’ve been awarded one of the ‘Top Three Marketing Agencies in Sheffield’ annually – and Fenti plan to keep this crown for years to come.

Thrive in Today’s Digital World

Under their wing, both B2B and B2C brands continue to grow – Here are some of their latest client stats:

• OEC Sheffield: Using SEO, Keyword Optimisation, and PPC, Fenti increased OEC’s enquiries by a whopping 160%
• Penny Hydraulics: Through mighty Google Ad campaigns, Fenti increased Penny’s online conversions by 180%
• Owlerton Stadium: Their client saw a 241% increase in conversions from PPC across just 2 years
• The Laser Cutting Co: By producing killer optimised content, and brand awareness in the marketplace, Fenti increased organic visitors by 93%

Marketing You Can Trust

With a diversity of clients, including leading hospitality names in Sheffield like Silversmiths, FirePit Rocks and Blend Kitchen, the team at Fenti know the importance of content being kept up to date, and giving their clients time to plan – This not only enhances customer experience but also turns clicks into conversions!

So, if you’re looking to continuously smash your marketing targets, increase your sales leads, have a cracking website, showcase copywriting and content that’s pure magic, or just want to talk football (we’re team Sheff Wednesday by the way) – give them a bell today.

The annual Sheffield Exposed Awards is back again, and the team at Fenti Marketing couldn’t be more excited!

Fenti Marketing are delighted to announce their sponsorship of the ‘Best New Restaurant’ title at the 2023 Exposed Awards, in association with IPM Group! Guaranteed to be a cracking evening celebrating the best in Sheffield business, this is an event you won’t want to miss!

Taking place at The Peddler Warehouse on the 18th of May 2023, The Exposed Awards brings businesses from all walks of life together to celebrate the very best in Sheffield independents. With plenty of categories up for grabs such as ‘Best Bar’, ‘Best Restaurant’, and ‘The Henderson’s Relish Made in Sheffield Award’, the Exposed Awards aims to salute and pay homage to local legends beloved by the communities of Sheffield. From food and drink to fashion, music, and culture, the Exposed Awards promises an exciting night of elbow-rubbing with both hot up-and-coming and long-term business legends.

With voting now open for the Exposed Awards 2023, you can decide for yourself which Sheffield businesses you believe have gone above and beyond to provide an unparalleled service. With voting comprised of both the judges’ panel and the general public, the awards consider both industry figureheads’ and local residents’ votes to determine the best in independent Sheffield business.

With the event of the year just around the corner, here’s what Fenti’s Marketing Director, Mark Shipley, had to say about their ‘Best New Restaurant’ sponsorship:

The Exposed Awards is always a fab evening, so it’s an absolute pleasure to be sponsoring the ‘Best New Restaurant’ award this year! Having worked alongside a great number of local Sheffield businesses over many years, it’s a real joy and privilege to be both attending and sponsoring this year. With so many amazing independent businesses all coming together under one roof, it’s incredible to see how much talent our city of Sheffield has to offer.

With options available for both seated and standing, tickets include entry to the awards show, drinks on arrival, food from a range of street food vendors, and live entertainment!

When you finish reading this article, you may suspect that IPM Group CEO Rick Bailey can predict the future or has some sort of oracle at his disposal.

You will certainly wonder how a business working primarily within the hospitality and construction sectors doubled its turnover in the past 18 months and not only retained all its employees during the pandemic but actually hired new team members.

Rick Bailey said:

It’s all down to planning, seizing opportunities, and compassion. I did the opposite to a lot of business leaders. I reassured the team their jobs were safe, doubled the marketing budget, and pulled the team even closer together to steer IPM through the turmoil of 2020.

You might not have heard of IPM Group, but you are likely to have encountered at least one of their distinct brands. The core of IPM is security and facilities management.

From their base in Killamarsh, IPM manages a sophisticated 24-hour security center, combining the latest technologies with the watchful eyes of IPM’s dedicated security experts.

Add to this, Silversmiths restaurant in Sheffield city center, Firepit Rocks sports bar on West Street, VR Leisure gym, and fitness center in North Anston, to name a few, and you will see many businesses forced to close in early 2020.

So how did Rick do it? Furthermore, how does he expect to take his current team numbers from 500 to 1500 in the next few months?

Bailey said:

In February 2020 we were trading normally but we saw the signs and acted fast. Every one of our brands had the potential to diversify, so that’s exactly what we did. Our marketing agency Fenti, who manages 7 of our brands, supported us to launch several new products and initiatives within just a few months.

Mark Shipley, Managing Director at fenti Digital Marketing, said:

When Rick has a new project, it’s all hands on deck at fenti. In 2020, every one of IPM’s brands had to evolve and stay ahead of the curve. It was really encouraging for team fenti to have exciting new projects coming in amid such torrid times. With Rick’s entrepreneurialism and drive, there’s always plenty for us to get our teeth stuck into.

So How Did Each Brand Diversify?

Security requirements in the construction and hospitality sectors disappeared overnight. While IPM knew it wouldn’t last, they had to be ready for change.

Initially, IPM staff were redeployed to support temporary measures introduced by local councils to support homeless people and to ensure places like supermarkets could safely control in-store customer numbers.

Bailey said:

In the background, we were working on a new project. A world-first in the security sector which we developed and launched within 3 months, ready for when the construction sector started up again.

Combining the latest thermal screening, facial recognition, and anti-virus misting technologies, IPM developed InteliPod, the world’s first touchless, automated access control unit.

The construction industry needed a solution to ensure worker safety across sites. InteliPod not only restricts access to construction sites but also identifies the tell-tale signs of a virus infection.

VR Leisure gym and fitness center closed, switching to online fitness classes. Within the well-being sector, Rick spotted an opportunity where the diet was concerned.

Silversmiths chefs began preparing freshly cooked, nutritious, restaurant-quality meals for home delivery. Revive Nutrition was born.

Rick Bailey said:

Food is the cornerstone of good health. We noticed that while exercise routines were forcibly shifting, so did people’s diet. We partnered with Sheffield Steelers, as the acid test for Revive Nutrition, and haven’t looked back, it’s been a great success.

Firepit Rocks closed in 2020 to keep staff safe while COVID infection rates soared. However, the team certainly didn’t put their feet up.

During the first months of the lockdown, the Firepit team was cooking up 1,000 meals a week to support people relying on food banks.

Supported by Sheffield boxing legend Tommy Frank, who lent a hand to help with the logistics of delivering that many meals.

Bailey said:

We just keep looking forward. All the way through 2020 and 2021 we tried to predict what measures the government would enforce and how they would affect the different sectors we supply. Long-term planning went right out of the window. We focused on the short- and medium-term. We predicted that a combination of the pandemic and Brexit would cause a staff shortage, resulting in a wage increase. We planned for that.

IPM also diversified it’s security brands into the world of post-lockdown football. Before the government gave the green light for fans to return to matches, IPM had recruited and trained 250 new team members, ready for new stadium security requirements.

Bailey added:

IPM launched in 2006, started trading in 2007, and headed straight into one of the worst recessions ever known. There is no such thing as luck in business. Adaptability is key. We are a brand-led business and always have our marketing partner Fenti to turn projects around fast and manage the development of our brands.

Shipley said:

Marketing has changed a lot, even since the 2008 recession. But the need to maintain regular communication and support your stakeholders remains the overriding imperative. Rick and his team understand how to leverage marketing, he is always working to evolve his brands ready to strike while the iron is hot. The world never stops changing, you have to be ready for anything.