DigiSalad

Panasonic Life Solutions Company Limited is a Japanese multinational electronics corporation headquartered in Japan.

It is one of the largest Japanese electronics producers and it has been working on eco-solutions to ensure sustainability for the industry and the global ultimately. On this website, visitors can discover a variety range of eco-friendly electronic products which promote green living with less-polluting electronic products.

“A Better Life, A Better World” is the value that is believed in and shared by Panasonic Life Solutions Company.

Web Accessibility

Web Accessibility WACG 2.0 is applied throughout the design and development stages in this project. In design-wise strategies, such as high-contrast background colors with clear and consistent design are used.

In development-wise strategies, such as text-alternatives are provided to both visual and audio content which cater to the needs of people with blindness.

PQ Curve

This is a website that requires different physics formulas for the product comparison section. This PQ Curve development requires the flexibility of the admin portal interface (Panasonic side) and product filtering function (user side). Users can filter products by entering several parameters.

The parameters can calculate a coordinate with x, y values which would be the search criteria of PQ curve with existing products. Users can receive the result instantly which lists out the nearest products with a graph presentation of PQ curve.

Web Animation

Web Animation plays an essential role to represent trendy, eye-catching, and energetic impressions to users. It is a powerful way to provide an intuitive and interactive experience to visitors.

DigiSalad helps design and develop the web animation for “Home Ventilation” throughout the website to demonstrate the benefits of using Panasonic eco-products. Some interactive elements are applied in the animation to encourage visitors to watch and to assist visitors to understand the complex mechanism behind the product’s operation.

CHALLENGES 

As the flagship luxury brand under Melco Resorts & Entertainment (‘Melco’), Altira Macau is renowned for its refined ambiance, panoramic skyline views, and internationally acclaimed Forbes Five-Star hospitality. However, the previous website was unable to fully communicate the hotel’s understated elegance or the personalized nature of its guest experience.

The older site relied on a static layout with limited visual storytelling, making signature offerings less discoverable. Key information such as room details, wellness services, and dining highlights required multiple clicks to access, resulting in a browsing journey that lacked clarity and emotional resonance. Additionally, the backend system offered limited flexibility, slowing down content updates and making it challenging to launch seasonal campaigns or promotions efficiently.

With Studio City and City of Dreams having already undergone their digital transformations, it became essential for Altira to adopt a renewed online presence that could both reflect its distinctive luxury and align with the refined and cohesive digital direction of the Melco Resorts brand as a whole.

PROJECT OVERVIEW 

Melco entrusted DigiSalad to elevate Altira Macau’s digital presence, completing the final chapter of the group’s cross-property website modernization. Our goal was to reinterpret Altira’s quiet luxury in a digital environment, ensuring that every interaction conveys the same depth, calm, and sophistication experienced within the property itself.

While the website follows the group’s unified design system to maintain consistency with Studio City and City of Dreams, Altira’s digital identity is further expressed through selective visual cues, graceful pacing, and tactile interaction details. Smooth visual transitions, spacious layout rhythm, and a refined color palette together create an atmosphere of serene elegance.

The result is an immersive yet composed digital journey that reflects Altira’s essence, while still offering the same cross-property navigation convenience and coherent user experience shared across the Melco portfolio.

WEBSITE FEATURES 

Cohesive Design with a Distinctive Sense of Luxury

To maintain consistency with other Melco properties, the Altira website revamp follows the same design philosophy while introducing a refined sense of elegance unique to the brand. DigiSalad incorporated subtle motion effects, generous white space, and a well-balanced layout to create a calm yet engaging digital experience that reflects Altira’s understated luxury and remains aligned with Melco’s cohesive brand identity.

Unified Navigation for Effortless Cross-Property Exploration

DigiSalad implemented a unified header that enables users to switch seamlessly between Altira, Studio City, and City of Dreams, creating a cohesive cross-property browsing experience. By providing clear branding and visual cues, DigiSalad ensures visitors always know which property they are viewing, while intuitive, quick-access links in the footer give effortless entry to other Melco destinations, enhancing overall navigation and user experience.

A Streamlined and Gracefully Structured User Journey

The revamped website adopts a clear and well-balanced menu bar that organizes core experiences including Hotels, Dining, Spa and Wellness, Meetings and Weddings, and Offers. Users can browse key facilities and services directly, with minimal steps and intuitive flow. The menu bar smartly collapses as users scroll, keeping the view clear while allowing effortless exploration of content throughout the site.

Featured highlights such as seasonal dining menus, wellness treatments, and exclusive stay packages are presented through subtle animations and refined visual cues that draw attention in a gentle and unobtrusive way. Action buttons including Book Now and Make an Inquiry are strategically placed across relevant sections, supporting natural decision-making without disrupting the browsing experience. As users continue to scroll, room types, dining venues, spa journeys, and event spaces reveal themselves with visual consistency and calm pacing, creating a browsing rhythm that feels smooth, engaging, and reflective of Altira’s understated luxury.

SOLUTIONS IMPLEMENTED BY DIGISALAD

Quick Access and Easy Navigation on Mobile

DigiSalad understands that today’s users browse primarily on mobile and expect fast, effortless access to services. The mobile site addresses this with a fixed bottom navigation bar that stays visible while scrolling, enabling users to navigate quickly and complete bookings or explore promotions without interruption. This design ensures a smooth, convenient, and efficient mobile experience.

Mobile page layouts are optimized for intuitive browsing. On the Dining page, users can swipe through restaurants, banquet halls, and themed dining options, with clear images and descriptions. They can quickly understand each venue’s style and atmosphere and tap “Learn More” or “Book Now” to take immediate action. This solution-oriented design ensures users engage efficiently, make informed choices, and complete bookings effortlessly, enhancing Altira’s digital convenience and service effectiveness.

Widget-Based CMS for Agility and Consistency

As a sub-website within Melco Resorts, Altira adopted a similar website revamp strategy guided by DigiSalad to ensure consistency with other Melco properties. The revamped site is built on the group’s shared widget-based CMS platform, allowing Altira’s team to efficiently update promotions, seasonal campaigns, images, and content details without technical assistance. While the CMS solution is unified across Melco’s property websites, each property’s data is managed independently to ensure operational clarity and information security. This flexible and scalable framework keeps the website fresh and responsive to ongoing content needs, while maintaining a cohesive brand presentation and supporting long-term digital growth.

Driving Engagement Through Immersive Storytelling

Altira’s Meeting & Wedding facilities are among its most distinguished offerings, providing luxurious, visually stunning venues paired with Forbes Five-Star service, perfect for festive celebrations and high-end events. Understanding this, DigiSalad designed the Meeting & Wedding page to highlight these signature experiences through immersive visual storytelling. A central full-width photo gallery showcases the grandeur and elegance of each venue, while a carefully curated video at the bottom brings the spaces to life, giving visitors a dynamic sense of the service, atmosphere, and Altira’s philosophy. This approach not only captures attention and deepens engagement but also guides potential clients seamlessly toward inquiries and bookings, turning inspiration into action.

CONCLUSION

DigiSalad brought Altira Macau’s online presence to life, transforming its website into a dynamic, elegant, and fully integrated digital experience. With a cohesive design aligned with Melco’s other properties, seamless navigation, a flexible widget-based CMS and immersive storytelling for signature experiences, every element works to captivate and engage visitors. The revamp not only showcases Altira’s refined luxury and world-class service but also creates an intuitive, inspiring and memorable journey for every guest, turning browsing into discovery and engagement into action.

CHALLENGES

As one of Macau’s most iconic integrated resorts, Studio City stands out with its wide range of attractions, from luxury accommodations and diverse dining options to the thrills of the Water Park, immersive cinematic experiences, and world-class entertainment. However, its previous website did not reflect the energy, scale, or interactivity of the property. It lacked the visual appeal and functionality needed to meet the expectations of modern digital audiences.

The outdated site relied on a static, text-heavy layout that segmented experiences into siloed pages with limited visual storytelling or interconnection. Disjointed color palettes, inconsistent visual styles, and clunky page transitions led to a fragmented user journey that made it difficult for visitors to explore Studio City’s full range of offerings in an engaging way.

Moreover, the underlying content management system (CMS) lacked flexibility and efficiency. Updating event highlights, seasonal campaigns, or cross-promoting shows across pages was a tedious and manual task. This not only slowed down content maintenance but also created friction in executing timely promotions and optimizing the site for SEO performance. Without an intuitive backend, making even basic changes required technical intervention, limiting the site’s agility in a fast-moving, experience-led industry. Additionally, images were displayed without accompanying text, limiting search engine visibility and making it harder for users to find relevant content. The new updates embed keywords under images and provide an intuitive backend, significantly enhancing SEO performance and enabling audiences to discover content more easily.

To meet the evolving expectations of digital-first users, including tourists, families, and entertainment seekers, Studio City needed a complete digital overhaul. The new solution had to be immersive, scalable, and user-centric, bringing together every facet of the resort under a seamless, unified, and visually dynamic online experience.

PROJECT OVERVIEW

Melco Resorts engaged DigiSalad to revamp two of its websites, including Studio City and City Of Dreams, to overcome existing challenges and elevate the digital experience. As with the City of Dreams transformation, our objective was to create a platform that not only reflects the vibrant spirit of Studio City but also enhances user engagement and accessibility across all offerings.

To reinforce a cohesive brand presence, both the Studio City and City of Dreams websites were designed with a consistent structure and visual style, allowing users to easily recognize and relate to their shared identity under the Melco Resorts umbrella. This unified approach enhances brand recall while ensuring a seamless user experience across properties.

Our design team introduced smooth transitions, engaging visuals, and an elevated UI that brought different entertainment zones, from the Water Park and Cinema to hotel, dining, and entertainment, under one cohesive digital umbrella. The site now features a sleek, entertainment-forward visual language with lively tones that maintain a premium, family-friendly appeal.

Exploring the Studio City website now feels like stepping into the resort itself, immersive, interactive, and personalized. This is fully aligned with our vision to create a visually compelling and intuitive user journey that strengthens brand presence and drives discovery across Studio City’s multi-faceted experiences.

WEBSITE FEATURES

Everything at Your Fingertips- From Stays to Entertainment

The redesigned Studio City website was restructured to put hotel, dining, and event bookings at the forefront, enabling users to seamlessly reserve a stay, secure a table, or purchase tickets with just a few clicks. Beyond bookings, the site also makes it easy to discover activities, special offers, and signature attractions like the Water Park and Cinema. Previously, essential details such as showtimes, promotions, and ticketing information were buried deep within the site and lacked visibility due to inconsistent styling. Now, users can effortlessly scroll through the homepage to explore featured content or navigate via a simplified menu, guided by clear call-to-action buttons and intuitive booking modules. Whether planning a stay, dining experience, or entertainment outing, the user journey is now streamlined, engaging, and visually guided.

For the Cinema page, we integrated with the cinema’s official site through an Application Programming Interface (API), allowing real-time updates of movie listings. This means visitors can view current and upcoming movies, read movie descriptions, and purchase tickets directly on the website without needing to visit the cinema’s external site, providing a more cohesive and convenient user experience.

As for the Water Park page, it is designed as a dedicated section showcasing all water-related activities, such as pools, surfing attractions, water slides, and other entertainment options. Users can browse detailed descriptions, view the latest news about the Water Park, and check ticket prices conveniently presented in a pricing table format. When users enter the page, the call-to-action (CTA) buttons are placed in prominent areas, enabling visitors to quickly purchase tickets, streamlining the booking process and encouraging higher engagement.

These features ensure that visitors can easily find all the information they need and make reservations with minimal effort.

Unified Navigation Across Melco Destinations

Visitors can seamlessly navigate between Studio City, City of Dreams Macau and Altira Macau through an integrated, cross-property experience. A consistent brand icon and intuitive links in the footer provide easy access to sister destinations within the Melco group of properties, while the header navigation also allows users to switch effortlessly between properties. This dual navigation approach ensures a cohesive and uninterrupted browsing journey, enabling users to explore the full breadth of offerings across Melco Resorts with ease.

Adaptive Design for Smarter Interactions

The new site adapts seamlessly across all screen sizes, providing desktop and tablet users with a clean top navigation for quick access to hotel booking, events, and contact information, while mobile users enjoy an app-like experience with a fixed bottom menu for easy access to key sections such as Attractions, Offers, and Tickets. This device-first design ensures a seamless and frictionless experience for users across all contexts.

Structured Navigation for Smooth Browsing

With a diverse range of experiences at Studio City, including upcoming events, attractions, hotel bookings, cinema showtimes, and exclusive offers, the revamped website was thoughtfully designed to guide users seamlessly through their journey using a clear structure and intuitive navigation, eliminating the need for a search function altogether.

Instead, we prioritized a well-organized content structure with a clear visual hierarchy and intuitive navigation flow. Key sections are strategically arranged to encourage exploration, while prominently placed call-to-action buttons ensure users can easily access what they’re looking for, whether it’s booking a hotel or exploring upcoming events. Additionally, a dedicated section in the navigation allows promotional packages to be highlighted more prominently, making them easily accessible to users during active campaigns.

This deliberate design approach creates a smooth and effortless browsing experience, allowing users to naturally scroll through curated content and engage with relevant information at the right moments, enhancing discoverability while maintaining a visually engaging interface.

SOLUTIONS IMPLEMENTED BY DIGISALAD

Design-Driven Solutions to Elevate User Engagement

As the central digital touchpoint, the new Studio City website strikes a careful balance between brand expression and usability. Key brand elements, including visual style, typography, graphic patterns, and color palette, are seamlessly woven into the design to reflect Studio City’s dynamic and entertainment-driven personality. These elements are thoughtfully integrated to enrich the brand experience without disrupting the user journey.

For instance, the top navigation menu appears only when clicked and elegantly retracts as users scroll, allowing them to fully immerse themselves in the vibrant, high-energy world of Studio City while enjoying a more refined and intuitive browsing experience.

Widget-Based Solutions to Streamline Content Access

By utilizing a widget-based CMS, DigiSalad provided Studio City with a powerful platform for efficient, precise, and user-driven content management. This flexible system enables Studio City’s team to easily create, update, and rearrange content across the site without the need for complex coding, allowing key information to be presented through modular, interactive widgets.

On the Cinema pages, the layout is organized into distinct columns with multiple widgets for easy navigation. A top widget displays the current movie listings, while another highlights upcoming movies. Additional widgets provide detailed information about the cinema itself, including an introduction to the venue, descriptions of different movie houses, and special features such as Dolby Cinema and VIP House. This widget-based structure allows users to explore movie options, check show details, and navigate directly to ticketing pages in a clear and intuitive manner.

The Water Park section similarly uses a widget-based layout, with separate modules highlighting new attractions and activities. Each widget is paired with intuitive icons that indicate the type of experience or important notices, allowing users to quickly grasp essential information at a glance.

This CMS-driven architecture ensures content can be dynamically updated, personalized, and deployed across different sections of the site, keeping the Studio City website fresh, engaging, and responsive to user behavior. The result is a smoother, more immersive digital journey, where content is not only visually organized but also intuitively accessible based on user needs.

Unified Backend for Consistent and Scalable Operations

The revamped Studio City website is powered by a centralized content management system that supports efficient, consistent, and scalable operations across all digital touchpoints.

Integrated into Melco Resorts’ broader digital framework, this unified backend allows for real-time updates across hotel, dining, entertainment, cinema, water park, and promotional content, all managed through a single, streamlined platform. This approach not only simplifies maintenance but also ensures a cohesive and timely experience for users, no matter which part of Studio City they’re exploring.

Enhanced Interaction & Booking Experience

Beyond layout improvements, the user journey at Studio City was reimagined to deliver a more interactive and seamless experience. Booking and ticketing buttons, once buried deep within detail pages, are now strategically repositioned across all relevant sections, allowing users to take action quickly and effortlessly. Whether booking a hotel stay, purchasing cinema tickets, or exploring Water Park events, the process is now more intuitive and accessible.

Key details such as number of guests, preferred dates, or ticket options are clearly displayed and, where applicable, auto-filled, reducing the need for manual input and making the experience smoother and more user-friendly. These parameters are also carried over seamlessly to the booking system, eliminating the need for users to re-enter information and streamlining the entire journey. Additionally, visual enhancements such as dynamic banners and smooth scroll effects contribute to a more immersive, aesthetically pleasing interface that is both easy to navigate and engaging for users.

Cohesive Branding Through Engaging UI and Interaction

The new Studio City website presents a cohesive and contemporary brand image that reflects its dynamic, entertainment-rich positioning. Enhanced typography, refined spacing, and improved readability ensure that content is easy to navigate and digest across all sections, from attractions and dining to shows and offers.

Interactive elements and subtle motion effects are strategically applied to create an engaging yet polished experience, capturing the energetic spirit of Studio City while maintaining a sense of sophistication and design finesse.

CONCLUSION

The new Studio City website redefines its digital presence with a sleek, immersive, and user-centric experience. Through streamlined navigation, clear content pathways, and engaging interactive elements, the site now makes it easier than ever for users to explore attractions, discover events, and access key offerings with just a few clicks.

More than just a visual refresh, the redesign strengthens Melco resort‘s position as a world-class integrated resort while directly supporting business goals, driving deeper engagement, increasing conversions, and elevating the overall brand experience online.

CHALLENGES

As one of the top integrated resort destinations in the world, City of Dreams (‘COD’) Macau attracts high-end tourists to its immersive luxury experiences. However, its existing website was too plain to be in line with its brand perception. COD was in need of a more modern website that would display its world-class offerings in a more intuitive way, making it easy for clients to navigate and book their desired experiences.

The existing website was a typical text-based layout that cataloged hotel, dining, and entertainment options in a lengthy list style. Incongruent color shades and design patterns across different pages, in addition to poor transitions, not only compromised brand consistency but also resulted in a poor user experience.

Additionally, COD’s overly simplistic and inefficient content management system (CMS) made it difficult to manage and update content efficiently. The lack of flexibility in the CMS not only slowed down maintenance but also created challenges in implementing an effective SEO strategy. With a non-user-friendly interface, handling technical SEO elements became cumbersome, limiting the website’s search visibility and overall performance.

PROJECT OVERVIEW

Diverse Illustrations to Enhance Brand Identity

Melco Resorts engaged DigiSalad to revamp three of its websites, including COD, to overcome existing challenges and enhance the user experience. As was done when COD launched and dazzled the market, we set our sights to craft one that would dazzle users in terms of engagement and innovation.

Our design experts leveraged seamless transition effects and dynamic graphics to ensure smooth transitioning of content between segments to enable principal content to be more highlighted. The website was also transformed to a new, cool-hued colour scheme that added vibrancy without sacrificing elegance or a perception of luxury.

Stepping onto the COD website is now like embarking on a high-end digital ride, where each move is smooth, immersive, and personalized to provide a high-end feel. This is in line with our vision — to deliver a visually compelling and highly intuitive surfing experience coupled with a boost in brand presence via the new interface.

WEBSITE FEATURES

An Enhanced More Intuitive & Engaging User Journey

On going through the structure of the website and hierarchy of pages, we minimized the process of booking and navigation. Previously, the booking button was placed deep in detail pages, making it hard to spot in poor contrasting coloration.

Today, users can book straight from home or listing pages in one-click, and most of the details required, including check in / check out date and number of guests, also get highlighted in primary pages to cut short unnecessary redirects and provide a smooth and efficient process.

Quick Navigation Among Melco Resorts’ Properties

Users can navigate City of Dreams Macau, Altira, and Studio City easily in one smooth integrated process. The brand icon at the top, and the bottom icons in footer provide instant entry to sister properties, making it easy for visitors to view all resort and entertainment options under Melco Resorts.

The experience is optimized for different devices:

• Desktop and tablet users – Instant access to call and booking options in the top menu.
• Mobile users – Quick access to hotels, dining, entertainment, and bookings through buttons in the fixed bottom menu, adopting a design approach inspired by mobile app navigation. This ensures an intuitive experience for users familiar with app-based interactions.

Improved Search Experience

With so many entertainment, dining, and retail options available, a strong search function is a given. Where there was no option to search for specific venues or experiences on the old site, the new one has a search function at the top of each page, making it a flash to find what you need to find. Furthermore, individual filter searches in key areas such as restaurants, events, and shopping allowed quick browsing of related information.

The list structure was also overhauled to limit default results per page to allow for more convenient perusal. Furthermore, users can easily filter and order listings to quicken the process of discovery.

SOLUTIONS IMPLEMENTED BY DIGISALAD

Balancing Brand and User Experience

The official website is the key medium of brand portrayal, the new COD website balances brand elements — Visual,  Typography, Patterns, and Colors — in design. The elements get organically integrated in design, presenting unique brand elements without sacrificing on the user’s experience. All of it blends coherently without intrusiveness. For example, the top-level menu is shown when needed and disappears when scrolled, making it easy for users to dive into the vibrant universe of COD and enjoy a more sophisticated browsing process.

Enhanced Interaction & Booking Experience

Asides the layout, the process of booking was also overhauled to allow more interaction. For example, the booking buttons were strategically repositioned — rather than being placed deep within detail pages, they are now easily accessible across all relevant sections, making it a hassle-free process of booking. Furthermore, key details such as the number of guests, room preferences, and date are auto-populated, eliminating manual entry and making the process hassle-free.

Furthermore, visual enhancements such as dynamic banners and smooth scroll effects deliver a more immersive, friendly, and easy to navigate yet aesthetically pleasing view experience.

Refined Visual Identity

The new design delivers brand consistency and a premium feel, reinforcing that COD is a high-end destination. Better typography, optimized spacing, and enhanced readability make the content easier to digest.

By strategic use of interactive elements and motion effects, the site delivers a refined yet immersive experience, keeping users engaged while reflecting the brand’s luxurious appeal.

CONCLUSION

The new COD website successfully transforms the digital experience, making it sleek, intuitive, and highly engaging. By simplifying navigation, enhancing search functionality, and adding interactive elements, the new website is now easy to explore, discover, and book.

Not just is this redesign a more powerful digital presence for COD, it also serves business goals straight up in terms of engagement and conversion.

CHALLENGES

HKT Enterprise Solutions offers a comprehensive range of B2B solutions across industries such as retail and finance, including cloud services, cybersecurity, and data solutions. However, their previous website struggled under the weight of its own complexity. With a vast array of solutions tailored to specific industries, the structure of the site became disorganized and difficult for users to navigate.

Key sections such as case studies, industry trends, events & news, and blogs were hard to locate, and the weak search functionality only exacerbated the problem. Users often found it challenging to discover relevant information or services, resulting in a poor user experience and missed opportunities for conversion.

HKT Enterprise Solutions needed a website overhaul that would streamline their content, improve usability, and emphasize their position as a cutting-edge telecommunications leader.

PROJECT OVERVIEW

To address these challenges, DigiSalad partnered with HKT Enterprise Solutions to revamp their website into a user-friendly, visually engaging, and tech-forward platform.  Our primary objective was to simplify the website structure while leveraging advanced UX and UI design principles to create a seamless and aesthetically pleasing user journey

The revamped website was designed to reflect HKT’s leadership in the telecommunications and technology space, incorporating modern aesthetics, dynamic interactions, and intuitive functionality to create a seamless user experience.

WEBSITE FEATURES

Modern UX/UI Design with a Tech-Inspired Feel

To showcase HKT’s position as a leader in telecommunications, the homepage features a dynamic broadband optical fiber animation as its key visual, immediately establishing a sense of innovation and technological expertise. The design prioritizes clean layouts, bold typography, and strategic use of space and taglines, effectively highlighting HKT’s capabilities in delivering cutting-edge, high-tech solutions. This visually striking approach captures users’ attention and sets the tone for an engaging and professional user experience from the very first interaction.

Service Carousels with Progress Indicators

On the homepage, DigiSalad introduced interactive carousels and card views to display HKT’s services and the industries they cover. The carousel auto-scrolls horizontally, keeping users engaged by presenting content in a dynamic format. A progress bar under the carousel visually informs users when the next slide will appear, ensuring the interaction feels intuitive. For those who want more information, a “Learn More” button allows users to dive deeper into the details of specific services.

Intuitive Contact Journey
Recognizing that most web traffic concentrates on the homepage, we have added prominent Contact Us buttons directly on this page, along with an enquiry form at the bottom. To encourage users to submit enquiries, we have also simplified the contact process by incorporating clickable CTA elements such as phone and email links in both footer and the redesigned enquiry forms, significantly enhancing their visibility and increasing conversion opportunities.

Content Categorization with Tagging System

To improve content discoverability, the News and Blog sections now feature a tagging system. Users can filter content by relevant tags, making it easier to find articles, news, or updates that align with their interests. This enhancement ensures that users can quickly access valuable insights without unnecessary searching.

Efficient Search Functionality
The new search functionality enables users to quickly locate relevant information through keywords and further refine results using the tagging system, which features distinct tag colours to help users swiftly skim content, significantly enhancing usability. While the search feature is conveniently accessible via the icon at the top-right corner, dedicated search features have also been incorporated within the ‘News & Events’ and ‘Resource Centre sections’. Additionally, content-rich pages now feature intuitive sorting and categorization functions, ensuring information remains organized and easy to find.

SOLUTIONS IMPLEMENTED BY DIGISALAD

Interactive Design Elements

DigiSalad incorporated interactive scrolling effects, dynamic visuals, and carousels to keep users engaged. These features not only enrich the user experience but also make the website visually captivating, encouraging users to explore further.

Improved Conversion with Highlighted CTAs

Previously, users had to scroll to the bottom of product pages to find the Contact Us form, leading to missed opportunities for conversions. DigiSalad resolved this by introducing a prominently placed Contact Us CTA button that is easy to spot across all relevant pages. Within the form, users can now select specific products or services they’re interested in, simplifying the inquiry process and boosting engagement.

Widget-Based CMS

DigiSalad equipped HKT with our self-developed widget-based content management system (CMS) that significantly streamlines content management. This intuitive system gives HKT the flexibility to easily create, rearrange, and customize website widgets, enabling rapid adjustments to marketing initiatives, industry trends, or evolving business requirements. By simplifying complex content workflows, DigiSalad’s Widget-Based CMS helps HKT deliver a consistently fresh and smooth browsing experience to its users.

User-driven SEO Optimization

We developed a user-friendly backend environment for HKT, empowering them to easily control SEO settings without technical know-how. Additionally, the restructured pages enhance topical coherence and strengthen HKT’s topical authority, significantly boosting search visibility. Furthermore, our team improved the mobile experience and responsiveness, ensuring the website performs consistently well across all devices and delivers an optimal user experience.

CONCLUSION

The redesigned HKT Enterprise’s website addressed the challenges of the previous site by simplifying navigation, improving content discoverability, and incorporating interactive features that captivate users. The new website not only strengthens HKT’s digital presence but also supports their business goals by improving user engagement and driving conversions.

Bupa, an international healthcare and insurance company, understands the struggles that busy Hong Kong residents face in taking care of their health and well-being. Amid their fast-paced lifestyles, many Hong Kongers struggle to prioritize their health and frequently seek rapid solutions. To tackle these challenges, Bupa has invited with DigiSalad to design & develop the Blua Health App, a comprehensive lifestyle and CRM application designed to promote health and wellness among Hong Kongers.

A Membership System for Everyone

The Blua Health App features a versatile membership program open to both Bupa customers and the general public. Existing Bupa clients can simply enter their phone number or email address to link their profile with the app. Meanwhile, new users can register with basic information. After completing the verification process, users have the option to fill out a survey detailing their interests, hobbies, and preferences. The app then employs this data to deliver personalized content and notifications tailored to the user’s interests.

Engaging Missions and Rewarding Incentives

It includes an innovative mission and rewards system that fosters user engagement and encourages daily logins. Users can accomplish daily missions, such as logging their water and vegetable consumption, setting focus time, and meeting walking steps target. By completing these missions, users accumulate points that can be exchanged for alluring rewards.

AI-Powered Health Assessments

Blua Health uses advanced AI technology for health assessments via face scanning. Users can take a selfie, and the AI analyzes the image to estimate a health score. This innovative feature provides users with a unique, personalized health report.

Interactive Workouts with AI Motion Detection

The app features AI-driven exercise videos for workouts like push-ups and squats. The AI technology assesses the user’s posture and exercise intensity in real time, providing feedback to ensure each workout is effective and safe.

Find the Right Doctor with Ease

The doctor finder feature empowers users to search for medical professionals across various specialties, such as cardiology, dermatology, and Chinese medicine. Users can filter their search based on their needs and save their preferred doctors for future reference. The app supplies comprehensive information about each doctor, including their qualifications, areas of expertise, and contact details.

With a steadfast commitment to promoting health and wellness among Hong Kongers, the Blua Health App will continue to expand, offering new features and resources to meet the diverse needs of its users. Stay tuned for exciting updates and enhancements.

Introducing the remarkable transformation of the SmarTone Care mobile application, our showcased offering reveals a multitude of new and enhanced features, accompanied by a meticulously enhanced UX & UI design. With this comprehensive overhaul, the app is poised to revolutionize the way users engage with their telecom services. The revamped SmarTone app offers a comprehensive suite of services tailored to meet the ever-evolving needs of today’s digitally-savvy customers. Let’s explore the cutting-edge capabilities and unparalleled user experience delivered by the revamped SmarTone app.

Unlocking a Seamless Experience

The login system in the revamped SmarTone app has undergone a significant transformation, simplifying the access for users while ensuring robust security measures. With the implementation of a phone number-based login system, users can effortlessly enter their phone number and receive a One-Time Password (OTP) for swift and hassle-free authentication. Furthermore, in a bid to enhance convenience and security, users now have the option to log in using Face ID, providing a seamless and intuitive login experience. These innovative approaches not only alleviate the inconvenience of password retrieval but also bolster the overall security of user accounts.

UX Strategy – Widget-Based Homepage Design

We’ve ushered in a more intuitive and personalized user experience with our widget-based design strategy for the homepage. The first fold showcases a set of card views that highlight vital user information like billing info, remaining data, roaming plans, membership tiers, accumulated points, and Valued Added Services (VAS). The beauty of this design is its adaptability. Users can prioritize and arrange the widgets to their convenience, ensuring that the most relevant information is front and center every time they open the app. This novel approach to UX design makes for a seamless and personalized user journey right from the get-go.

Unleashing the Power of Membership 

The revamped SmarTone app brings forth an exceptional membership module that aims to enhance the customer experience and reward loyalty. Within the app, customers can effortlessly monitor their monthly data usage and access detailed billing information, providing them with transparency and control over their telecom services. What’s more, each time a member pays their monthly bill, they earn valuable points that can be redeemed for a wide range of rewards.

The membership module introduces four distinct membership tiers, allowing members to progress through the levels by accumulating points. As members ascend the tiers, they unlock a host of exclusive benefits and privileges tailored to their loyalty status. To further personalize the membership experience, users can access their own digital membership card and dynamic QR code within the app, which serves as a versatile tool for offline points collection and identification

To amplify the rewards potential, the membership module seamlessly integrates with “The Points” program, operated by Sun Hung Kai Properties. By aligning these two membership systems, every spending within the SmarTone ecosystem earns members a valuable point in “The Points” program. This synergistic partnership enhances the value proposition for our members, providing them with even greater opportunities to earn and redeem points across a broader range of services and offerings.

Engaging Users with Dynamic SVG Animations

Adding a layer of vibrancy to the UI is our creatively designed SVG animations. Our design team has worked tirelessly to create a range of animations that bring the app to life, creating an interactive and engaging user interface. These animations activate on special occasions – like the user’s birthday month or when they upgrade their membership tier – adding a delightful and personalized touch to the user’s interaction with the app. This dynamic and creative use of SVG Animation makes the SmarTone app not just a tool, but an experience.

Seamless O2O Integration

The revamped app goes beyond the realm of digital services, offering an array of innovative O2O (Online-to-Offline) functionalities. Experience the convenience of power bank rentals at fingertips. Users can effortlessly check the availability of power banks at each offline SmarTone store and reserve them directly within the app. Say goodbye to the hassle of waiting in line!

Additionally, the app introduces a remote queuing feature, empowering users to optimize their time. Simply select the preferred SmarTone branch and generate a queue ticket within the app. Users can conveniently monitor the current queue number and plan their visit accordingly, ensuring that they arrive at the store when their own queue number is about to be called. Bid farewell to long wait times and make the most of their day.

Unified Account Management

To simplify the user experience and reduce friction, we have integrated a feature that allows users to combine all their mobile plans or services under a single account. This eliminates the need for multiple logins and accounts, streamlining the user’s interaction with the app. Whether the user has multiple mobile plans or different services, they can switch between them effortlessly within the app. What’s more, all accumulated spending from different services will consolidate into one membership account. This not only simplifies account management but also allows users to accumulate and utilize rewards more effectively.

Embracing the limitless possibilities of mobile technology, the revitalized SmarTone app empowers users with seamless access to an array of innovative features, while unlocking a world of rewards and providing a sense of tranquility. Step into a new era of digital convenience and connectivity with the revamped SmarTone app.

Langham Place Shopping Mall is one of the most famous buildings of Great Eagle Group. Standing in the heart of Mongkok, it holds an important role to the citizens of Kowloon district. For anyone who craves for an enjoyable shopping or dining experience, it is the best place to visit. To bring more surprises to their fans, Great Eagle Group engaged DigiSalad Team for Digital Transformation and enhanced the LP CLUB Membership Programme which has rolled out recently along with a brand new Mobile App & Website for customers to engage more.

Personalized Privileges

Everyone can enjoy the privileges from Langham Place by registering in LP CLUB Mobile App. The flow is effortless for any first-time visitor to complete the process within a few steps. Not only is the registration experience user-friendly, but extra points could be earned by filling out a simple questionnaire, which would lead to personalized offers in the future. These points are basically rewards from Langham Place to their loyal members with wide selections from merchants or products to be instantly redeemed via QR code displayed on this mobile App.

Smart Receipt Scanning by A.I and Machine Learning Technologies

Thanks to our A.I and Machine Learning System, all receipts can be scanned and uploaded within this App to build up a database of each member. With the customer matrix of purchase behavior and consumer preferences, the algorithm is on work to promote the best-fit offers to these segmented members. For example, if a customer is interested in F&B, after uploading the receipt from a restaurant in Langham Place with user-friendly approval system, the customer will earn points immediately and fall into the Foodie segment so they will receive the latest promotional offer for Langham Place’s restaurants.

Simplified Workflow and Fluent User Experience

One of the aims of this revamp is to reduce the workload for our client and bring fluent experience to the end customers. DigiSalad’s UX Team has improved the user flow for Shop and Dine Directory in both Mobile App and Website. Now customers can sort out shops or restaurants by category or alphabetically with just one click. Moreover, we also ensure our client will have a convenient interface to manage all content in Mobile App and Website. Thanks to DigiSalad Technical Team, a highly flexible and stable Content Management System (CMS) is developed for Langham Place Admin to access and edit all images and text. For any seasonal or popup event, they have full control on the scheduled promotion with easy steps.

We would like to express our thankfulness for the trust from our client, and we are glad to take part in this great project to create amazing UX with our client. It is truly a vivid example of how DigiSalad Team brings out the best of our expertise!