DIDO Agency

GDEFY, a company looking to expand its customer base and attract new clients, turned to DIDO Agency for assistance. The goal was to create innovative email campaigns that would update the mailing list, engage inactive customers, and establish a trusting relationship with them.

To achieve this objective, our team at DIDO Agency worked diligently to develop a comprehensive marketing strategy. This included launching 2-4 campaigns per week, optimizing campaigns, sending flows, conducting A/B/C testing, and analyzing monthly data. As a result, we were able to increase GDEFY’s email campaign revenue from 21% to an impressive 35%.

Our creative and effective email campaigns generated a whopping 9500% ROI for GDEFY. Our work with this client demonstrates our ability to generate innovative and effective marketing strategies that produce tangible results.

Story:
BeautifiedYou realized that many of their customers were more loyal to the individual brands they sold, rather than to BeautifiedYou as a company. They sought the expertise of DIDO AGENCY to create a more consistent, frequent, and cohesive communication strategy to expand their branding efforts into their customers’ inboxes.

Solution:
To improve the quality of BeautifiedYou’s email list, we removed any inactive email addresses. Next, we developed seven foundational campaigns designed to capture the interest of customers and maintain their engagement over the long term. We also added campaigns that aligned with national holidays and seasons to increase purchase opportunities. The result was a 56% increase in revenue for BeautifiedYou in just six months. That equates to an impressive ROI of 1260%!

ItsHot is a prestigious New York City-based jewelry brand, renowned for its exquisite diamond jewelry and custom pieces. With strong presences online and in-person in their Manhattan showroom, ItsHot has built a loyal customer base that includes high-profile clients and discerning shoppers.

However, as the digital marketplace has evolved over the past several years, the brand recognized the need to refine its email marketing strategy, better engaging its diverse and luxury-focused audience.

So, ItsHot partnered with DIDO Agency to achieve two main goals:

1. Rebuild a stronger, more aligned customer journey
2. Strengthen brand loyalty through email communications

ItsHot’s main barriers to achieving these goals were customer retention and lack of capabilities from their current email marketing platform, two challenges DIDO aimed to address by:

• Moving the brand to Klaviyo,
• Optimizing their email lists,
• Updating core flows, and
• Covering calendar-based campaigns.

Our Strategy​

When DIDO Agency started working with ItsHot, our first move was cleaning, optimizing, and segmenting their email lists.

We implemented advanced segmentation strategies, targeting specific customer groups based on demographics, purchasing behaviors, purchase history, and engagement levels, among other factors. This was a key stepping stone for our future flow updates and campaign creation efforts, allowing us to send the right message to the right person at the right time.

From there, our team started working on new messaging for ItsHot, planning new angles to test such as early access for VIP customers and exclusive deals to re-engage inactive subscribers.

We also began exploring A/B testing, planning the most effective ways to test key elements of ItsHot’s email marketing like subject lines and visuals. The goal with A/B testing was primarily optimization, figuring out which elements perform best among ItsHot’s current subscriber base while making intentional changes that maintain (and elevate) the brand’s luxury image.

Our strategic planning efforts also included exploring ItsHot’s existing customer data to determine what content would resonate best with their audience. This step helped us craft different marketing elements — such as dynamic product recommendations and exclusive offers — that appropriately aligned with existing customer preferences while boosting engagement and conversion rates, too.

With these new strategic elements in place, the DIDO Agency team was ready to move on to the next step in our partnership — crafting personalized email campaigns that resonate with ItsHot’s distinctive audience of luxury jewelry lovers, fashion enthusiasts, and gift buyers.