A Premium Site by Propeller for a Premium Dining Pub
Hospitality marketing agency, Propeller was tasked with creating a sleek and modern WordPress website template that could be used across all 22 of Hall and Woodhouse’s premium dining portfolio, starting with The Boathouse.
The Overview
They needed a mobile-first execution with a clear and impressive menu functionality that displayed the range of offerings to customers quickly and easily.
The site needed to feel premium, inviting, and unique through great imagery and excellent storytelling, and needed to maintain an already strong conversion rate, increase web traffic, and improve the site speed score.
The Approach
- Propeller used a component/ regional level design methodology to allow flexibility to create and build new templates.
- They designed premium feel pages to allow unique stories to be told.
- They incorporated handwritten fonts, sketches, and illustrations to give add a personal, welcoming touch to the site.
- Propeller incorporated a number of third-party integrations to optimise the functionality of the site: data capture with Acetol, table booking integration with LiveRes, room bookings with Welcome, and food menu integration with TenKites.
- They maintained a keen focus on the site performance and technical SEO, paying attention to site speed, code hygiene, and appropriate Headings.
The Results
- 140% improvement in site speed on mobile
- 47% improvement in site speed on desktop
- 10% increase in page views
- 9% increase in sessions
- 6% increase in organic traffic
Client Testimonial
Rosie Akenhead, Head of Digital & Marketing Communications of Hall & Woodhouse, commented:
With this new website template showcased on The Boathouse and designed by Propeller, we were purely inundated with ‘wow’ ‘this is amazing’ and ‘I just love it’ comments. Propeller worked really hard to ensure the usability & styling flowed seamlessly to drive more intrigue and bookings. With careful input and consideration from the team at Hall & Woodhouse layered on top of that, we feel we have really captured the essence of this one-of-a-kind pub in Bath as sleek, special, and absolutely worth a visit. We are immensely proud of it and will continue the roll-out of this style across many more houses.
By Propeller: A web design agency that builds a bigger picture
Being relentless in their attention to detail is what Propeller does. Propeller isn’t a hospitality marketing agency that relies on pretty pictures or crafted copy, instead, they look holistically at your brand, business, and your objectives to create a bespoke digital experience and website design for property businesses.
Creative & Design
They keep you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.
Customer & User Experience
Working with your design resource, they collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.
Engagement & Consistency
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
Site Audits & Conversion
Their team doesn’t necessarily just start from scratch. Propeller audits your existing website to understand what’s working and build around those areas to create even more conversion opportunities.
Wireframs & Architecture
As a UX design agency, Propeller prioritises developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
Journey Mapping & Site Structure
Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.
About Propeller
Propeller is an integrated digital marketing agency. They craft, design, customize, build, connect, test, attract, and convert.
