smss-2025

Social Media Strategies Summit for Higher Education 2025

Social Media Strategies Summit for Higher Education 2025, organised by GSMI, will take place on 20-22 October online.

The Social Media Strategies Summit for Public Agencies & Government features in-depth sessions from local, state, and federal government agencies leading the way in social media strategy and community engagement. Over the course of 2 days, you’ll learn about best practices and frameworks that build the foundations of a sustainable, scalable social media policy that empowers your team to serve your constituents best.

Who will be there
If you’re a social media, marketing, or content professional who manages any of your university’s social media channels, this event is your chance to meet and talk shop with 600+ peers within your HESM community!

11 YEARS RUNNING!
Six reasons higher ed marketers choose SMSsummit every year

  • Learn the nuts and bolts of a successful social media strategy to position your institution for success — whether you’re in recruitment, admissions, student experience, or alumni relations.
  • Assess and audit your current social media initiatives through real-life feedback, discussions, and peer-to-peer learning around top social platform best practices and emerging trends.
  • Revitalize your strategy framework as brand practitioners walk you step by step through successful case studies to help you identify new and creative ideas.
  • Cultivate your arsenal of tools, resources, and connections to champion a social media transformation back at your college or university. You’ll leave feeling refreshed, inspired, and reinvigorated.
  • Experience a unique online gathering of senior-level, cross-industry marketers. We’re the only event where attendees benefit from focused higher education sessions, along with access to consumer brand case studies.
  • Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

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