
If there’s a word to describe the client reporting process, it’s time-consuming. Picture it. You login to Facebook with a client’s account, take a few screenshots, paste them on a spreadsheet, and send it to them. You log out and …

“I want to know how my website is performing as my boss is asking me for our numbers last month urgently.” Can you prepare an analytics presentation for Thursday next week? Sincerely, Stressed-out Client Ever received a request like this …

What is a KPI Report? A KPI report is a business-performance tool that tracks a company’s progress towards specific goals. Marketers usually create these summary reports on Excel or automated reporting tools like DashThis. Note how the latter turns key …

Can you tell your clients what search engine optimization (SEO) is worth or how existing SEO efforts are going? If you’ve struggled with communicating progress, you’re not alone. According to a report from Aira on technical SEO, 20% of respondents …