Akshay Raja

Akshay Raja is a digital marketing specialist at Rock Agency with a special interest in the newest trends in the digital space. He believes that data-driven results are always the key to a successful brand image and brand building.

everything-you-need-to-know-about-the-benefits-of-utm-parameters-for-tracking-social-media-and-ppc-success
everything-you-need-to-know-about-the-benefits-of-utm-parameters-for-tracking-social-media-and-ppc-success
blog | Digital Advertising

Everything You Need to Know About the Benefits of UTM Parameters for Tracking Social Media and PPC Success

UTM stands for (Urchin Tracking Module). It’s a tracking construct that is provided by Google to help you understand where and how your audience engages with your content and website. By appending UTM parameters to a URL, you’re able to …