Digital Hitmen

Discovery Alert, a mining, commodities, and stocks news platform, had minimal visibility when the campaign began in December 2024. With only 623 monthly organic sessions, 111 tracked key events, and a predominantly Australian audience (just 23.3% international visitors), the platform faced significant barriers to scaling. The challenge was to grow traffic, secure Google News approval, and attract a global readership — all without traditional newsroom resources.

Our Approach

We built the campaign around AI-powered SEO, blending automation with expert oversight to ensure quality, authority, and scalability. Key elements included:

1. AI-Driven Content Optimisation — Tested 45 prompt variations to refine article generation, prioritising clear query answers, expert-led introductions, and SEO-friendly formatting (bullet lists, tables, internal links).
2. Enhanced Article Templates — Introduced structured layouts with author markup, stock-specific highlight boxes, related content links, and transparent AI disclaimers to boost both UX and search trust.
3. Strengthening E-E-A-T — Shifted from generic bylines to detailed author profiles (e.g., John Zadeh), improving credibility and Google’s perception of expertise.
4. Expanding Global Reach — Leveraged AI discovery tools (Perplexity, Claude) to identify new mining-related websites and YouTube sources, targeting the USA, UK, and Canada for broader content input.
5. Continuous Refinement — Adapted prompts weekly and ran Copyscape originality checks to ensure compliance and maintain quality after an early copyright challenge.

This approach allowed us to scale responsibly while ensuring Discovery Alert became a trusted source within its niche.

Results and Impact

• Organic Sessions — Jumped from 623 to 142,000 per month ( 22,692%), smashing the 20,000 target and positioning Discovery Alert as a leading niche publisher.
• Key Events — Increased from 111 to 1,372 monthly ( 1,136%), showing strong reader interaction and engagement.
• Google News Approval — Achieved placement in June 2025 via Google Publisher Centre, significantly boosting authority and discovery.
• Global Visitors — International readership grew from 23.3% to 64.3%, surpassing the 50% goal and cementing global relevance.

In just seven months, the campaign transformed Discovery Alert from a low-visibility site into a high-traffic, globally recognised platform. By harnessing AI responsibly, refining prompts with expert oversight, and prioritising E-E-A-T, we built a scalable SEO model that outperformed competitors and delivered exceptional results.

Online Flooring Store, a growing e commerce flooring retailer, was struggling to achieve strong visibility and sales performance online. Although the brand offered a large product range and competitive pricing, the website was not attracting meaningful organic traffic or converting visitors into customers.

At the start of the project, the site was held back by technical issues, a complex user journey, limited search visibility, and a structure that made it difficult to showcase products effectively. Despite previous investment in digital platforms, the business was not achieving the results needed to compete in a crowded market.

The goal was to transform Online Flooring Store into a leading online flooring destination. This required improving organic search performance, increasing qualified traffic, strengthening customer engagement, and driving online sales growth without relying heavily on paid ads.

Our Approach

We developed a comprehensive approach focused on user experience, site performance, and high impact SEO strategies designed to capture customers from first search through to checkout.

Key elements included:

• A full technical site audit to uncover barriers affecting visibility, crawlability, and performance
• A complete site redesign to simplify navigation and guide users easily through product selection
• Strategic improvements to product presentation, making it easier for customers to compare options and understand value
• A full SEO and content strategy focused on commercial intent keywords and product search behaviour
• Refined calls to action that encouraged enquiries and purchases at key points through the journey
• Streamlined checkout processes to remove friction at the final conversion step

By addressing performance, user experience, and search demand together, the strategy unlocked significant growth potential.

Results and Impact

Over the first 12 months, Online Flooring Store experienced exceptional growth across every major metric.

• Organic traffic increased by 704 percent, reaching 170,000 sessions per month
• Qualified online leads grew by 328 percent, increasing to more than 3,000 per year
• Page views climbed to more than 1.05 million for the year, a 307 percent increase

This transformation positioned Online Flooring Store as a leading flooring retailer online and significantly lifted their visibility, engagement, and conversion performance. The business now holds strong authority across high value product searches and continues to grow through ongoing search and e commerce optimisation.

Online Flooring Store is a clear example of how a data informed digital strategy, supported by user centred design and targeted SEO, can accelerate market growth and build long term competitive advantage in a rapidly evolving retail environment.