Fenti Marketing Successfully Deliver Ecommerce Website Build

The Brief

Progressive Safety contacted the Fenti Marketing team in late 2021, Progressive Safety contacted Fenti Marketing after a member of their own marketing team had worked with them with much success on a prior project. Having already established an exceptional reputation for their marketing services, Progressive Safety approached their team for their unique services, as they felt that one of their websites were underperforming, and in need of a revamp.

With exclusive trading rights, Progressive Safety are leading providers of JCB Workwear products, offering apparel suitable for a plethora of trade careers, including construction, electrical, plumbing and much more available across the UK. Offering workwear and accessories online and in-store to both tradesmen and the general public, they decided that they wanted to reinvent the JCB Workwear website to help improve their ROI, and reach out to new potential clients.

The whole team at Fenti were extremely excited to begin this new project; offering their fully comprehensive approach to provide the very best results possible. By brainstorming together, and analysing the pre-existing website for performance, look, feel and user experience, Fenti Marketing found that all of these aspects could be improved upon significantly.

With this in mind, Fenti and Progressive Safety collaborated closely together to develop a plan of action which encompassed their every need and requirement for an Ecommerce website build.

What Fenti Delivered

Together, Fenti scoped out a brand new website design developed through WordPress, improved the sitemap for better user experience, and created relevant landing pages with optimised primary and secondary keyword led content to assist with Google rankings. A main priority indicated by the client was to have an unrestricted backend CMS system, so that should the client wish to make changes such as adding, amending or removing products, they can do with ease and simplicity.

Successfully, Fenti were able to give the client’s brand a complete refresh, whilst also making sure that user experience is fixed safely at the heart of the project. Now with a fresh new image, expertly written content created by using professional SEO research, and Woocommerce for online shoppers, JCB Workwear have seen a significant rise in their ROI, as well as a major boost to both the performance and appearance of their website.


Fenti asked Progressive Safety’s Marketing Manager, Anna Topham, for her view on how they feel the web project with Fenti went, and what it was like to work with their team of professionals; here is what she had to say…

Our time with Fenti Marketing has been completely seamless; from initial point of contact, all the way to finalisation, the team made the entire process stress-free and simple. By collaborating, they were able to fully encompass very specific needs and requirements, taking any and all of our ideas into consideration, and quickly became a reliable part of the team. They were able to develop an extremely engaging and customer-friendly website, with a quick turnaround; always offering friendly and reliable advice whenever needed. At no point did Fenti disappoint, I would certainly recommend them to anyone looking for comprehensive marketing solutions.

About Fenti Marketing

Fenti are a cross-media digital marketing agency in Sheffield. They nurture and protect your brand at every customer touchpoint. Their purpose is to create.