Kait Shiels

From founding Spark Social Agency as a solo entrepreneur, Kait transformed the business into an award-winning social media agency that caters to some of the biggest brands across North America. As an experienced advisor, she has a deep understanding of what it takes to help her clients break through the noise in the world of social marketing. Kait has launched campaigns for celebrity authors, overhauled digital strategy for household brands, and traveled to Las Vegas more times than she can count to spearhead social campaigns for cornerstone events in the global technology, automotive, healthcare, and lifestyle industries. With extensive experience managing social media teams that have worked on high-profile events such as the Oscars and Mobile World Congress, as well as launching Target in Canada, Kait's multi-faceted experience positions her as a true leader in the field. Over the past decade, she has utilized social media to market a diverse range of products and services, from wedding apps during the pandemic, to Team Canada collaborations. Her experience has seen the true impact and value of social media on a brand’s bottom line - when it is done right. Spark Social, an award-winning boutique social media agency, was recognized as an industry leader in 2023 by several prestigious awards, including MarCom, dotComm, NYX, and Shorty Awards.