Jusia Mossakowska

Introducing Instagram brands that stand out and promote their products in a creative, entertaining way. The use of the creative potential of a wide range of media and collaborative relationship between content creator and audience are important facts to empower online audiences. It’s best to learn from other creative brands that are already crushing it …

How can a company effectively combine online and offline marketing solutions? How to incorporate both of them into larger marketing strategy? Based on a research by Mondo, 72% of people believe that the traditional marketing doesn’t work anymore. That’s an easy assumption to make, considering the fact that we live in a digital, connected age. …

Audi launched a first-of-its-kind competition, called #CatchtheUnseen, where people were challenged to take the instagram photos further than anyone else. Audi, with the help of Swedish agency Åkestam Holst, launched a microsite with the map showing where the most Instagram photos were taken in Sweden. Demonstrating that we tend to take pictures from exactly same places, …

Adobe’s latest ad “Snakebite” shows the value of delivering a good customer experience. The spot features two friends on a hiking trip, when one of them is suddenly bitten by a snake. His buddy tries to access a medical website on his phone, but he comes across a series of problems – mobile ads are popping …

Apple has released eight 15-second ads for the Apple Watch, each of them highlighting a specific feature of the device. The advertisements feature well-known celebrities like actress Chloë Sevigny, old school rocker Alice Cooper, and singer Nick Jonas. Four videos “Climb”, “Row”, “Golf” and “Chase” feature women sprinting up the stairs, group working out on …

Ikea launched a pilot virtual reality experience called IKEA VR Experience. The app is available as a free-to-play HTC Vive game on Steam. The IKEA VR Experience brings you a virtual IKEA kitchen in real world size. Using an HTC Vive headset, you can choose from three different kitchen styles and customize it to your …

A group of successful entrepreneurs make predictions about the future of VR in business. 12 members from Young Entrepreneur Council, community of successful young entrepreneurs explain how “Virtual Reality” technologies will be used by businesses in the next years: 1. Brands Will Use VR to Improve Customer Loyalty  Brands and VR were made for each …

Uniqlo is reopening the doors to its global flagship store on Oxford Street in London. Uniqlo, a Japanese casual wear brand, announced their return to Oxford Street in London. The store went under extensive renovation – space was expanded from three floors to five, making room for a conceptual sales area, a rooftop terrace and a cultural hub. The reopening was …

Reebok created an outdoor ad that rewards you with shoes if you run at least 17 kilometers per hour. Located in Sweden, Reebok’s ad promotes new ZPump 2.0 running shoes. The ad was devised by Swedish agency Animal and is equipped with a built-in tracker that measures the speed of passing pedestrians. When someone runs …

Warc 100, an annual ranking of the world’s most creative and effective marketing campaigns, has recently revealed the 100 best marketing campaigns for the years 2014-2016. Warc 100 has chosen the marketing campaigns from more than 2,000 winners of effectiveness and other marketing excellence awards from around the world. They select campaigns based on: Marketing …