Joe Wade
What Is Earned Media? Definition, Examples and How to Win It
Nearly half of agency PR practitioners, 47%, say securing earned media coverage is a priority in 2026, according to Onclusive’s 2026 PR statistics. That sounds sensible until you remember what earned media asks a brand to do: make something worth …
How B2B Buyer Intelligence Is Changing in the Age of AI Search
Nobody can agree on what AI traffic is worth Ask three agencies what a visit from an AI assistant is worth and you will get three different answers, each with a study behind it. One widely shared analysis puts the …
10 Tips for Scaling Up Your Business In 2026
A company can lose its footing in the same quarter it books record sales. Cash gets tied up in unpaid invoices, the sales team spends its week on admin, and the founder still signs off on every discount. Growth puts …
Reselling Social Media Services: Seven Checks to Run on a Panel Before Your Clients Rely on It
Many digital agencies that sell social media growth do not deliver it themselves. They place the orders on an SMM panel, a wholesale marketplace for followers, likes and views, and put their own price and their own name on the …
Healthcare Virtual Assistants for Patient Follow-Up: What to Vet Before Sharing PHI
A prospective patient fills out an orthopedic practice’s appointment form after clicking a campaign ad. An automated email promises a reply, nobody follows up, and the patient eventually calls, waits on hold and hangs up. The dashboard shows a converted …
The Role of Digital Agencies in Healthcare Brand Growth and Patient Acquisition
How digital agencies support healthcare brand growth and patient acquisition, from search visibility and paid campaigns to privacy safeguards and measurement.
