Aleh Barysevich

Founder and Chief Marketing Officer at companies behind SEO PowerSuite, professional software for full-cycle SEO campaigns, and Awario, a social media monitoring app. He is a seasoned SEO expert and speaker at major industry conferences, including SMX London, BrightonSEO and SMX East.

google-rich-results-and-their-impact-on-website-seo
google-rich-results-and-their-impact-on-website-seo
blog | SEO

Google Rich Results and Their Impact on Website SEO

Nowadays, over half of all searches end with a zero-click on the first Google search results page (SERP for short). Searchers either get answers to their questions straight away or refine their queries because they are dissatisfied with what they …

ultimate-guide-to-keyword-mapping-tools-and-strategies
ultimate-guide-to-keyword-mapping-tools-and-strategies
blog | SEO

Ultimate Guide to Keyword Mapping: Tools and Strategies

Keyword mapping is the process of assigning keywords to the pages on your website. This procedure helps you carefully allocate keywords across your site so that they would bring most of the traffic and clicks. Let’s have a look at …