Akshay Rao

A digital leader with experience in media and technology, having worked with eminent brands like The Times Group, Larsen & Toubro and The Manipal Group, my experience lies in digital media, media-tech, print-media and broadcasting, covering a gamut of over ten robust years.

BLOG | Web Design

Top 10 Graphic Design Trends To Watch For In 2020

In the own words of acclaimed designer Milton Glaser, “There are three responses to a piece of design: Yes, No and WOW! Wow is the one to aim for.” This article will help the designers to hear more “WOW!” by keeping them up to date with the latest graphic design trends. Given the advantage of …

BLOG | Social Media Marketing

Design Trends on Social Media That Will Dominate 2020

Design was once defined as ‘Intelligence Made Visible’. Good design raises visibility, helping your communication stand out as well win the audience’s love and trust. A great design suited to the brand does volumes to speak of the company and its offerings’ quality and positioning. The following are some of the design trends in the …

BLOG | Content Marketing

Content Marketing: Success Mantras

Content marketing essentially comprises disseminating the right information. The information shared should be insightful, educational as also interesting and entertaining, to keep the target audience engaged as also improve their lives and understanding of the brand and the product. So, below are some mantras for your content marketing strategy’s success. This form of marketing focuses …

BLOG | Digital Marketing

Things You Need To Know About Marketing Fintech Startups

In the history of marketing, the advent of digital era can be marked as an important milestone. Digital sphere not only made several tasks easy, but also introduced new platforms and innovative technology that extended the realms of marketing arena. Services and solutions that were unimaginable about 10 years ago have now manifested as reality. …

BLOG | Digital Marketing

15 Digital Marketing Action Plans for Educational Institutes in 2019

Technology is the dominant tool that is taking the mankind forward. In terms of technological advancement, we have reached a certain level, where we are now opened for tremendous possibilities. Technology has enabled in the creation of several new types of jobs, which did not even existed a few years ago. Even the nature of …

BLOG | Social Media Marketing

9 Best Social Media Tools To Grow Your Business In 2019

Gone are the days of relying on door to door marketing, making face to face pitches to customers. Relying on television, print ads and commercials is not enough to gain your audience’s attention. As the number of social media users is only going up, if you are not using one or more of these platforms …

BLOG | Mobile Marketing

The Battle For Mobile Content: Facebook Instant Articles Vs. Google AMP

By now, it is crystal clear: Mobile web has become the primary platform to access internet by overtaking desktops. Thus, designers are shifting the ways of webpage designs and display primarily to suit mobile platforms. But this is a tricky process as one needs to consider factors such as limited data plans, fickle networks and …

BLOG | Digital Marketing

How Can Blockchain Transform Digital Marketing?

In the recent past, we have been reading about debates and scandals surrounding the increasing number of hacking, breaches and data leaks. This has made data and privacy a major concern, especially where money is involved, since people are increasingly safeguarding the information they share online. However, the solution to this dilemma is very simple …