Team Rhino

This Shopify Plus development case study shows how Team Rhino Marketing Consultants delivered a fully custom, high-performance Shopify Plus website for Bentley, a leading retail brand. The project focused on conversion rate optimisation (CRO), mobile-first design, and performance improvements to create a fast, scalable e-commerce experience. The Shopify Plus store was built without using any pre-made Shopify theme and was designed to support advanced e-commerce features and smart upselling. Within just one month of launch, the new Shopify Plus website generated over 300,000 CAD in sales, clearly demonstrating the impact of a conversion-focused, performance-optimised Shopify Plus redesign.

About the Brand: Bentley Retail & E-Commerce Overview
Bentley is an established retail brand with a strong e-commerce presence through its Shopify store. The brand required a modern, scalable online shopping experience that could support growth, improve conversions, and deliver a smooth experience across both mobile and desktop devices.

The project focused on building a fully custom Shopify Plus website that is fast, conversion-focused, and flexible enough to support advanced e-commerce features. Every part of the experience was designed to improve usability, increase average order value, and support long-term performance.

Shopify Plus Challenges: Performance, CRO & Scalability
Bentley’s scope of work was to develop a high-performing Shopify store that could go beyond standard Shopify themes and deliver a fully custom, conversion-optimised experience. The website needed to be designed with a mobile-first approach and built in a way that improves speed, usability, and scalability.

Another key challenge was performance. The backend had too many apps, which impacted site speed and user experience. Bentley also required advanced functionality, including intelligent product recommendations, real-time delivery messaging, multilingual support, and custom stock logic. All of these needed to work smoothly without slowing down the website.

The objective was to build a custom Shopify Plus store that improves conversion rate, supports upselling, and provides a fast and seamless shopping experience.

Shopify Plus CRO & Performance Strategy
Team Rhino Marketing Consultants strategy was to design and build a fully custom Shopify Plus website with a strong focus on conversion rate optimization and mobile-first user experience. The entire website was designed in Figma before development to ensure clarity in layout, structure, and user journey.

To improve performance, the number of apps used in the backend was reduced. Wherever possible, custom logic was implemented to replace heavy third-party apps. This helped improve loading speed and overall website performance.

The website was built as a custom Shopify solution, without using any pre-made Shopify theme. This allowed full control over design, layout, and functionality, ensuring the website could be optimised specifically for Bentley’s business goals.

Mobile-First Shopify Plus Design for Higher Conversions

• The Bentley Shopify store was designed with a mobile-first approach, ensuring a smooth and intuitive shopping experience across all devices.
• The user journey and page layouts were optimised for conversion, making product discovery easier and the purchase flow more seamless.
• A custom colour swatch system was implemented, allowing users to select colours and automatically hide images of other colour variants from the product gallery for a cleaner viewing experience.
• Category pages were enhanced with visual sub-categories displayed at the top, helping users browse and find products more efficiently.
• Product cards feature custom hover interactions, including sliders and colour changes, giving users quick previews while browsing collections.
• The website supports both e-commerce style product images and lifestyle imagery, allowing flexibility in visual presentation across different pages.
• The store is available in English and French, providing a localised experience for a wider customer audience

Advanced Shopify Plus Features for Upselling & AOV Growth

• The Rebuy AI engine was integrated to monitor user behaviour and recommend relevant products for upselling and cross-selling.
• Product recommendations are displayed within the cart drawer, search module, and “You may also like” sections, supporting higher average order value.
• A dynamic delivery message was implemented on product pages, calculated in real time and updated after 1 PM EST to provide accurate delivery expectations.
• A custom stock logic system was developed to trigger low-stock messaging when inventory drops below 20 units, creating urgency and encouraging faster purchase decisions.
• A review system was implemented so that products with 4 star ratings display star reviews directly on the product page, helping build trust and improve conversions.
• A store locator page with map integration was added, enabling users to easily find their nearest Bentley store location.

Shopify Plus Results: 1M CAD Revenue in 30 Days
By reducing the number of apps in the backend and replacing them with custom-built logic, the website achieved better speed and performance. The mobile-first, CRO-optimised design contributed to an improved conversion rate across the Shopify store.

Within one month, the Bentley Shopify Plus website generated over 300,000 CAD in sales, with a strong average order value. The combination of improved performance, smarter upselling, and conversion-focused design directly contributed to this growth.

The Outcome
The Bentley Shopify Plus store is now a fully custom, high-performing e-commerce platform built to support growth at scale. More than just a visual redesign, this project reflects Team Rhino Marketing Consultants’ deep experience in delivering enterprise-level Shopify Plus solutions. Every design and development decision was made with performance, scalability, and conversion in mind, ensuring the platform could support high traffic and growing sales without relying on heavy third-party apps.

Team Rhino applied a proven CRO methodology across the entire customer journey, from product discovery to cart interactions and checkout experience. By replacing multiple backend apps with custom-built functionality, the website achieved better speed, stability, and long-term flexibility. Each feature was designed to directly support revenue growth, from intelligent product recommendations to real-time delivery messaging and urgency-driven stock logic.

This project demonstrates how Team Rhino combines Shopify Plus expertise, conversion-led strategy, and custom development to build e-commerce platforms that are not only visually refined, but engineered for measurable business growth and long-term performance.

A Custom Shopify Redesign Focused on Experience & Functionality
This Shopify case study highlights how Team Rhino Marketing Consultants redesigned and enhanced the Bamboo Story website through custom design and development. The project focused on improving the overall user experience, introducing new features such as subscriptions, and building a more flexible and scalable e-commerce platform.

Bamboo Story already had a website that had been live for 4 to 5 years. The goal was to modernise the design, improve usability, and introduce new functionality that aligns with current user expectations and supports long-term growth.

About the Brand: Bamboo Story Eco-Friendly Products
Bamboo Story is a sustainability-focused brand offering eco-friendly everyday products made from premium bamboo. The brand promotes conscious living by providing high-quality products that are environmentally friendly and safe for daily use.

With a strong focus on sustainability and community, Bamboo Story aims to make eco-friendly choices more accessible while encouraging customers to adopt a more responsible lifestyle.

Shopify Challenges: Outdated Design & Limited Feature Set
Since the website had been running for several years, it required a design refresh and improved functionality to stay relevant and competitive.

The existing experience did not fully support modern e-commerce expectations, and there was limited flexibility in managing content and adding new features. The brand also needed to introduce new capabilities such as subscriptions, enhanced product page features, and more engaging content formats.

The objective was to upgrade the website with a custom design and development approach that improves usability, adds flexibility, and enhances the overall shopping experience.

Shopify Design & Development Strategy
Team Rhino Marketing Consultants approached the project with a strong focus on custom design and custom development.

A new design was created to modernise the website while improving the structure and flow of the user journey. The design was built to be clean, flexible, and easy to manage.

From a development perspective, custom solutions were implemented to support new features and give the client more control. Editable sections were created so the client can easily update content without relying on developers.

Custom Design & Product Experience Enhancements
The Bamboo Story website was redesigned with a focus on improving product experience and engagement.

Custom widgets were developed, adding interactive elements across the website. Editable text sections were also implemented, allowing the client to manage and update content easily.

On the product page, several features were added to improve decision-making and engagement. This includes a comparison chart, helping users understand product differences, and FAQs directly on the product page, reducing friction during the purchase process.

The Judge.me review app was integrated to display customer reviews and build trust with new visitors.

Shoppable videos were also introduced to create a more interactive and engaging shopping experience, allowing users to explore products visually.

Subscription & Retention Features
A key part of this project was introducing a subscription model, which was a new feature for the brand.

Using an application, customers can now select their preferred subscription period, enabling recurring purchases and improving long-term customer value.

In addition, a rewards program was set up to encourage repeat purchases and strengthen customer retention.

Shopify Results: Enhanced Experience & Feature Expansion
The redesigned Bamboo Story website now offers a more modern, flexible, and feature-rich shopping experience. The introduction of subscriptions, rewards, and enhanced product page features has improved how customers interact with the website. The platform is now better equipped to support engagement, repeat purchases, and future growth.

The Outcome
The Bamboo Story Shopify store is now a fully customised and scalable platform built to support evolving customer needs. More than just a design update, this project reflects Team Rhino Marketing Consultants’ ability to transform existing websites through custom development and experience-led improvements.

By combining modern design, flexible content management, and new features such as subscriptions and rewards, the website is now positioned to deliver stronger engagement and long-term growth.

A Digital Transformation of Helios Retreats with a Luxury Shopify Website
Founded in 2015 by Hugo Martini, Helios Retreats is a luxury wellness travel brand curating transformative experiences across the world.

Built on the belief that true fulfillment comes from balance and connection, each retreat blends movement, mindfulness and community – designed to help guests reset and rediscover themselves.

The Challenge:
When Helios Retreats approached Team Rhino Marketing Consultants, their digital presence didn’t reflect the premium quality of their in-person experiences. The existing Squarespace website was simple and functional but lacked the luxury aesthetics, storytelling depth and technical sophistication that a brand of Helios’s caliber demanded.

Our challenge was to reimagine their online presence – transforming a static website into a dynamic brand experience that mirrored the serenity and sophistication of the retreats.

The goal was clear:

• Reposition Helios as a leader in luxury wellness retreats
• Create a visually immersive platform that mirrors their brand ethos
• Improve navigation, booking flow and SEO performance
• Empower the Helios team with a scalable and easy-to-manage backend

The Strategy:
Our goal was to translate Helios Retreats’ philosophy of balance and serenity into a digital experience that feels intuitive, elegant and emotionally resonant.

Design Execution
Team Rhino’s design and development process focused on creating a seamless, mobile-first experience that mirrors the calm luxury of Helios Retreats, while giving their team full control over content management.

Experience Design (UI/UX)
We reimagined the digital journey through mood boards, wireframes and design sprints focused on user simplicity and emotional connection.

• Mobile-first layout optimized for 65% of mobile users.
•  Immersive imagery and minimal grids for storytelling.
• Streamlined booking flow – Explore -> Select -> Reserve
• Fast-loading pages with advanced image compression

Information Architecture
We rebuilt the website structure from the ground up, prioritizing clarity and conversion.

• Grouped retreats by destination and experience type
• Logical navigation that guides discovery -> decision
• Simplified page hierarchy for faster booking
• Emotional yet structured retreat detail pages

Custom Backend:
To ensure long-term scalability, our developers built a fully dynamic no-code backend through Shopify’s customizer.

• Modular sections for retreats, banners and galleries
• No hard-coded content – complete visual and text control
• SEO-friendly, performance-optimized architecture

The Outcome:
The new Helios Retreats website now mirrors the serenity and sophistication of their physical retreats – luxurious, intuitive and future-ready. Visitors now spend longer exploring retreats and converting with fewer clicks

Client’s Testimonial 
At the end of the project Hugo Martini – The founder of Helios Retreats messaged us with his review:

“We worked with team Rhino to re-do our website and move from square space to Shopify. I can honestly say they have completely transformed our new website in a powerful e-commerce platform. The new site is clean and crispy. Clean and easy to navigate. I cannot recommend them enough if you’re trying to elevate your business.”