Goodjuju Marketing

Paul Lopez had spent years building a successful real estate brokerage in Manteca, California. Property management was a different game. When he launched PropertySourced as its own company, he was starting from zero: no website, no online presence, no reviews, no reputation in the local market.

His existing business ran almost entirely on word-of-mouth. That worked for real estate but wasn’t going to scale a PM company. He needed reach, and a marketing solution built for property management, not a generic web agency that didn’t understand the industry. The real challenge wasn’t getting a website up. It was building credibility in a market where owners searching online had no reason to pick a brand new company over established competitors.

After finding Goodjuju, Paul got a personalized video from our CEO Landon, a custom breakdown of his situation that built trust right away. That set the tone for the whole engagement.

We started with a conversion-focused website tailored to the markets Paul serves: Manteca, Lathrop, Tracy, and the surrounding Central Valley. Every page was built to highlight his local expertise and give owners in those cities a reason to choose PropertySourced.

From there we launched a full local SEO campaign focused on ranking in Google Search and the Map Pack for the highest-intent searches in his market. Getting a verified Google Business Profile live and generating early reviews was the priority. For a new company, trust signals matter more than anything in the first 12 to 18 months.

The strategy combined hyper-local keyword targeting, on-page SEO, GBP optimization, and ongoing review generation. Every element did one thing: put PropertySourced in front of owners at the exact moment they were searching for a manager.

Today, search “property manager Manteca California” and PropertySourced is at the top. His Google Business Profile pulls thousands of impressions a month and drives owner inquiries straight through Maps.

Over four-plus years, PropertySourced grew from about 50 doors to over 350, a 7x increase. Monthly owner leads went from essentially zero to 20 , almost entirely through organic search and Maps. Paul no longer relies on referrals to grow. His marketing runs in the background and delivers consistently. What started as a business with no digital footprint is now the dominant PM brand in its market.

Justin Woodall built Iron Horse to 114 doors inside a real estate brokerage in Athens, Georgia. Growth came almost entirely from warm relationships: agent referrals, existing clients, and his sales team. Those channels worked, but they had a ceiling.

The real problem was cold acquisition. Iron Horse had no reliable way to reach owners who didn’t already know them. Their Maps presence was weak, and their website read like a brokerage, not a dedicated property manager. Landlords searching in Athens couldn’t tell what Iron Horse actually did.

We started by building a dedicated property management website, separate from the brokerage identity, written to speak directly to landlords and rental owners. The design and copy were built to convert cold traffic, not just reassure people who already knew them.

From there we launched a full local SEO and Google Maps campaign across Athens and the surrounding area. The focus was the searches owners were actually making, plus Google Business Profile visibility and Map Pack presence, since that’s where cold leads make first contact.

The goal was a third lead pillar that runs independently from the referral network.

Iron Horse grew from 114 doors to nearly 500, over 300 added through the engagement. Online leads went from effectively zero to 20 per month. Justin now runs three lead sources: agent referrals, his existing network, and Goodjuju. He attributes about half of all new business to the leads we generate online, more than either relationship-based channel on its own.