diony_performance_marketing_agency

Diony

Gold Member

We’re a fully integrated performance marketing agency based in Hull & Leeds, helping businesses grow through strategy-led marketing, eCommerce and web.

UK HQ: Leeds
+1 city
Min. Project Budget:
£10,000+
Min. Monthly Budget:
£1,000+
11-50 Employees
Founded 2017
22 Case Studies
5
VISIT WEBSITE
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About

Diony is a leading performance marketing agency based in Hull & Leeds. Born to challenge the frustrations faced when working with an agency, we deliver an agile, performance-driven service. We work in true partnership with our clients, enabling us to create campaigns and commercial returns that make a real difference. We don’t follow typical agency infrastructure, meaning you get direct contact to our team of performance experts, providing honest, progressive, real-time results, without an account manager middle man. Specialising in PPC, SEO, Social, eCommerce, Web and Creative, we create bespoke campaigns and projects to enhance your brand and business.

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  • HQ
  • OFFICES
Services
Content Marketing
Creative
Digital Strategy
eCommerce
PPC
SEO
Web Design
Web Development
Industry Expertise
Automotive
Entertainment
Hospitality
IT & Technology
Luxury
Real Estate
Sports
Clients
Bentley Motors
KCOM
Allenby Commercial
Hotham Hall
Legends Global
Ford
Warner Music Group
Science in Sport
Budgets
Min. project budget
£10,000+
Min. monthly budget
£1,000+

Diony Reviews

5
Overall Ratings 10-50 Reviews
Strategic Digital Marketing & Brand Growth Partner
Diony positions itself as a digital marketing and creative agency that combines strategy, branding, website development, and performance-focused marketing initiatives. Client feedback consistently highlights the agency’s ability to balance creativity with commercial objectives while supporting long-term business growth. The agency appears particularly focused on helping organizations build stronger digital foundations that support lead generation, brand development, and marketing performance.
Strongest Differentiators
Its strongest differentiators are: Strong balance between creative execution and ROI-focused marketing Ability to combine website development, SEO, content, and strategy under one partner Consultative approach that helps clients understand and navigate the digital landscape Ongoing commitment to innovation and evolving marketing best practices Available signals suggest the agency prioritizes sustainable business growth and strategic alignment over isolated campaign execution or purely creative engagements.
DAN Perspective
Diony fits best into the category of strategic digital marketing and brand growth partners. The agency appears particularly effective for businesses seeking a combination of creative thinking, digital strategy, and ongoing marketing support. Its strengths are most visible in engagements where branding, lead generation, and digital presence development must work together to support growth.
Our team has summarized customer reviews to provide you with a concise overview of what people are saying about the agency on various review sites.
Platform Expertise

Case Studies

Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Creative Digital Marketing +6 services
  • Digital Strategy
  • eCommerce
  • SEO
  • UX Design
  • Web Design
  • Web Development

Driving Online Sales for the UK’s Largest Mobility Retailer

Diony

Diony partnered with Eden Mobility to redesign and rebuild its ecommerce website, creating a more accessible, intuitive, and conversion-focused online experience.

The new bespoke Shopify platform was designed to make it easier for customers to explore a complex product range, compare options, and move confidently from browsing to purchase or enquiry.

Eden Mobility is the UK’s largest retailer of mobility and daily living equipment.

Established in 1998, the business operates just under 50 stores nationwide and offers products including mobility scooters, stairlifts, rise and recline chairs, and daily living aids.

The Challenge

Eden Mobility needed a website that could better support its diverse audience and large product catalogue.

The existing online experience made it difficult for users to navigate products, compare options, and understand the next step. Many customers, including older users and carers, needed clearer guidance, stronger reassurance, and a more accessible buying journey.

The Approach

Diony redesigned the customer journey around usability, accessibility, and conversion.

The site structure and navigation were simplified to help users find the right products more easily. Clearer pathways were introduced for buying online, booking assessments, and accessing assisted services.

The Solution

Diony designed and developed a 100% bespoke Shopify website built around Eden Mobility’s product range, customer needs, and future growth.

The platform included improved navigation, advanced filtering, product comparison tools, dynamic content blocks, accessible layouts, clear typography, larger tap targets, and a mobile-first design.

Product pages were also rebuilt with a stronger CRO focus, making key information such as specifications, finance options, VAT relief, and trust signals easier to understand.

The Results

The new platform gives Eden Mobility a stronger foundation for ecommerce growth, with a faster, more accessible, and more scalable online experience.

It helps customers browse, compare, and take action with greater confidence, while giving the business a website that can better support its product catalogue, customer journeys, and future digital activity.

Key improvements included:

  • Improved product discovery across a complex catalogue
  • Clearer navigation and customer journeys
  • A more accessible experience across devices
  • Stronger product pages built around customer confidence
  • A simplified path from browsing to purchase or enquiry
  • A scalable Shopify platform to support future growth

Client: Eden Mobility

Industry: Healthcare

Services
Creative Digital Marketing Digital Strategy eCommerce SEO UX Design Web Design Web Development

Completed: Nov 2026

Other Case Studies by Diony
Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Creative Digital Strategy +1 service
  • Social Media Marketing

Raising Awareness Through Digital Storytelling for Freedom Festival

Diony

Diony partnered with Freedom Festival to grow its online presence, increase engagement, and help more people discover and attend its annual event.

Through creative strategy, paid social, SEO, and website improvements, the campaign helped Freedom Festival reach new audiences, strengthen its brand presence, and build a more engaged online community.

The work delivered a 216% increase in social reach, a 789% increase in social followers, and a 103% increase in social engagement.

Freedom Festival is a Hull-based arts charity that celebrates creativity and human rights through live performances, events, and cultural experiences.

The festival brings communities together and uses the arts to create shared moments across the city.

The Challenge

Freedom Festival wanted to reach more people online and attract new communities to its annual event.

The organisation needed a stronger digital presence, a more consistent brand identity, higher website traffic, and deeper engagement with audiences across Hull and beyond.

The Approach

Diony created a digital strategy focused on storytelling, community engagement, and consistent brand presentation.

The aim was to capture the energy and spirit of the festival online, helping audiences feel connected before, during, and after the event.

The Solution

Diony developed weekly and live social content, including artist spotlights, behind-the-scenes clips, and event-led updates that showcased the personality of the festival.

The website experience was refined with clearer navigation and stronger calls to action, helping visitors find event information and book tickets more easily.

Brand consistency was also improved across digital and printed materials, giving Freedom Festival a clearer and more recognisable presence across every channel.

The Results

The campaign helped Freedom Festival increase awareness, grow its online community, and drive stronger engagement around the event.

Key outcomes included:

  • 216% increase in social reach
  • 789% increase in social followers
  • 103% increase in social engagement
  • Increased website traffic and ticket-booking activity
  • Stronger brand recognition across social, digital, and printed channels

Client: Freedom Festival

Industry: Entertainment

Sector Expertise: Live Music & Concerts

Services
Creative Digital Strategy Social Media Marketing

Completed: Nov 2026

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Content Marketing Creative +1 service
  • Social Media Marketing

Bringing Personality to Bio-D's Organic Social Media

Diony

Relationship background
A Hull Manufacturer of Eco-Friendly Cleaning Products

Bio-D has been making environmentally friendly household cleaning and personal care products in Hull since 1989, with a mission to make sustainable living more accessible to everyday shoppers. Its range offers effective and affordable alternatives to conventional cleaning products, made with responsibly sourced ingredients and more sustainable packaging.

Bringing More Personality to Organic Social

Diony began working with Bio-D in September 2026 to take its organic social media in a more creative direction. The brief centres on authentic and useful content, a stronger focus on short-form video, and a consistent pipeline of posts that reinforces Bio-D’s position as a trusted UK cleaning brand.

Target audience
Shoppers Looking for a More Sustainable Clean

Bio-D appeals to eco-conscious families, ethical shoppers, and vegans who want to make better choices without paying more or accepting weaker results. A growing share of the audience is younger and discovers brands through short-form video rather than traditional advertising.

An Established Community Ready to Grow

With nearly 30,000 followers across Facebook and Instagram, Bio-D already has a loyal base to engage with. The opportunity lies in giving those followers more reasons to interact, whilst reaching people who have not yet tried the brand.

The challenge
Standing Out in a Crowded Cleaning Category

The household cleaning market is highly competitive, and eco-friendly brands are often seen as compromising on performance or price. Bio-D needed its social channels to show that a more sustainable clean can be every bit as effective and affordable as the alternatives.

A Need for Consistency and Short-Form Video

The channels needed a steady flow of content with a recognisable personality, along with a stronger presence in short-form video, including restarting the brand’s TikTok account.

The solution
Bold Creative with a Clear Personality

We are developing content that cuts through the noise of the category, combining short-form video with relatable everyday moments, cleaning tips, and trend-led ideas that show Bio-D’s products in fresh ways.

A Consistent Content Pipeline

Monthly content is planned and written for both consumer and trade audiences across Facebook, Instagram, X, and LinkedIn, with video repurposed across Instagram Reels, Facebook, and TikTok to get the most from every piece.

The results
Foundations in Place After the First Month

Baseline figures were captured on 28 September 2026, covering 21.8k Instagram followers, 6.1k on Facebook, 4,764 on X, and 1,283 on LinkedIn. These figures give a clear starting point for measuring progress.

Measured Against Six-Month Goals

Content for October and November is already planned and written for consumer and trade audiences. Progress will be tracked through follower growth, reach, engagement rate, and video views, and this case study will be updated with results at the six-month review.

Client: Bio-D

Industry: FMCG

Location: UK

Services
Content Marketing Creative Social Media Marketing

Technologies: Facebook, Instagram, TikTok, LinkedIn, X

Completed: Sep 2026

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

Content Marketing Creative +6 services
  • Digital Marketing
  • Digital Strategy
  • Online Advertising
  • PPC
  • SEO
  • Social Media Marketing

Growing Hotham Hall's Visibility Across Search and Social

Diony

Relationship background
A Georgian Country House Estate in East Yorkshire

Hotham Hall Estate sits within 120 acres of East Riding parkland and gardens, and it hosts weddings, private celebrations, corporate events, and dining experiences throughout the year.

Joining the Estate in Summer 2026

Diony began working with the estate in summer 2026, taking on search, paid media, and social media so that the venue could be found by more of the right people.

Target audience
Couples Choosing Where to Marry

Engaged couples often compare a long list of venues online before they visit any of them, so the estate needed to appear early and look as good on screen as it does in person.

Businesses and Private Groups

Companies and families looking for a venue for an away day or celebration make up the second audience, and they tend to search with very different intent from couples planning a wedding.

The challenge
Visibility in a Crowded Venue Market

Wedding and event venues across Yorkshire compete for the same searches, and a beautiful property alone does not guarantee that it ranks well or earns clicks from people who are ready to enquire.

Channels That Needed to Work Together

Search, paid media, and social had each been managed separately, which meant that the estate was not making the most of the interest that one channel created for another.

The solution
An SEO Audit and a Content Plan

We audited the website, improved the on-page foundations, and created a content programme that includes a blog on the wedding spaces of the estate, alongside new copy written for more than 28 pages.

Paid Search and Paid Social Alongside Organic Activity

Paid search campaigns captured people actively looking for a venue, whilst social advertising and new creative introduced the estate to audiences who had not yet started their search, with organic social content keeping the brand visible in between.

The results
Stronger Search Performance

Since July, page 1 rankings have increased by 33%, key events on the site have risen by 242%, and average engagement time has gone up by 9%, which suggests that visitors are finding pages that match what they came looking for.

Organic Social Growth

Between 1 June and 15 October, Instagram views reached 591,437 (up 22.8%) with content interactions rising 45.9% to 14.9K, whilst Facebook views reached 444,927 (up 14.4%) and interactions grew by 22% to 4.2K.

A Larger Following Across Both Platforms

Organic and paid activity together added 4,012 new followers, with Instagram growing by 2,618 (104.2%) and Facebook by 1,394 (123%), and Instagram reach rose 44.9% to 37,214.

Paid Search Contribution

Paid search brought 2,465 users to the site and accounted for 31% of all traffic, whilst 111 conversion actions were recorded in the account that were not lead form submissions.

Client: Hotham Hall Estate

Industry: Hospitality

Sector Expertise: Hotels & Resorts

Location: UK

Services
Content Marketing Creative Digital Marketing Digital Strategy Online Advertising PPC SEO Social Media Marketing

Completed: Jun 2026

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Digital Strategy +3 services
  • Online Advertising
  • PPC
  • Social Media Marketing

£302k of Revenue from Cold Audiences for Master Replicas

Diony

Relationship background
A Collectibles Brand with a Worldwide Following

Master Replicas creates and sells licensed collectibles and prop replicas inspired by well-loved science fiction franchises, including Star Trek, Battlestar Galactica, Stargate, and Doctor Who, with an online store that serves collectors in many countries.

Picking Up a Live Account

Diony took over paid search in mid-May 2026, with Meta advertising under our management from 22 May. Both accounts were already running when we arrived, so the first job was to understand how the previous set-up had been built and where its limits were, before deciding what to keep and what to change.

Target audience
People Who Already Knew the Brand

Before we arrived, Meta advertising leaned heavily on retargeting, which meant that most spend reached people who had already visited the site or bought from Master Replicas. That audience converts reliably, but it is finite, and it cannot grow a business on its own.

Fans and Collectors Who Had Not Yet Found Master Replicas

The larger opportunity sat with franchise fans and collectors who had never come across the brand. Reaching those people became the central aim of our paid social strategy, whilst paid search continued to capture the shoppers who were already looking for specific products and ranges.

The challenge
A Retargeting Ceiling

The previous agency served pretty much only existing audiences, so returns depended on a pool of warm customers that was never being replenished. Growth meant reaching colder audiences, which carries more risk, because cold traffic has to be held to a clear cost per acquisition to be worth buying at scale.

Paid Search with Room to Improve

The paid search account was converting poorly when we took it on. Comparing September 2026 with April, the month before we took over, shows how far conversion value and return on ad spend had to climb before the channel could be treated as a dependable source of sales.

The solution
A Cost per Acquisition Focus on Meta

We moved the Meta account away from its retargeting objective and rebuilt it around cost per acquisition, directing the majority of spend at predominantly cold audiences. That gave the platform the freedom to find new buyers instead of recycling existing ones, and it made every pound of spend accountable to a purchase.

Paid Search Managed for Conversion Value

On Google, we took over the account in mid-May and managed it against conversions and conversion value rather than clicks alone, so that budget increasingly followed the searches that led to orders. Running both channels towards purchase-based goals also meant their results could be read side by side.

The results
Paid Social Delivered £302k in Under Five Months

Between 22 May and 15 October 2026, Meta generated £302k in revenue at a 12.8x return on ad spend, much of it from a predominantly cold audience. From June to September, ROAS climbed 21%, from 12.7x to 15.3x, on 17% less spend, and average order value rose 21%, from £63 to £76. The account recorded 4,345 purchases at £5.43 each, from customers who were better quality and newer to the brand.

Paid Search Growth from a Weak Starting Point

Comparing September with April, before Diony took over in mid-May, cost increased by 90%, which means spend nearly doubled. Conversions rose by 2,089% and conversion value by 3,240%, whilst ROAS grew by 1,666%, so returns increased many times faster than cost.

Client: Master Replicas

Industry: Retail

Sector Expertise: Specialty Retail

Location: UK

Services
Digital Strategy Online Advertising PPC Social Media Marketing

Completed: May 2026

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Content Marketing +6 services
  • Digital Marketing
  • Digital Strategy
  • GEO
  • Online Advertising
  • PPC
  • SEO

Building Search and PPC Foundations for Chameleon

Diony

Relationship background
A Workplace Interiors Specialist Seeking Search Visibility

Chameleon Business Interiors designs and fits out offices for businesses across the UK, and its website carries dedicated location pages for Leeds, Newcastle, Birmingham, London, and Manchester.

Six Months of Search and Paid Media

Diony began running SEO and paid search for Chameleon in April 2026, following the rebuild of its website, and this case study reviews the first six months of that work.

Target audience
Companies Planning an Office Move or Refurbishment

Office and facilities managers search for fit-out and refurbishment partners in their own city, so visibility in local results mattered as much as ranking for general terms.

Decision-Makers Comparing Providers

Senior stakeholders compare several companies before they make contact, and they look for evidence of previous projects and a clear route to an enquiry.

The challenge
A Site That Relied on One Page

Google was sending most visitors to the home page, which brought plenty of impressions but very few enquiries, and the service and location pages were not ranking for the searches that mattered.

Tracking and Targeting That Needed Work

The paid search account had to find the searches that led to enquiries whilst the tracking was being corrected, which meant that early performance was slow and expensive.

The solution
A Service-Led SEO Structure

We separated the services into dedicated pages, strengthened the location pages, and refreshed existing content so that Google could match each search to the right page, alongside technical fixes that helped the site to be crawled and understood.

Paid Search Tuned to Real Enquiries

Tracking was corrected first, a structured negative keyword strategy was introduced across the account, and a broad match test on the Birmingham campaign widened the range of searches that could trigger ads.

The results
Stronger Organic Visibility

Average position across the site improved from 37.3 to 28, impressions for the London location page rose 118% from 13.1k to 28.6k, and the term “office fit out leeds” moved from position 36 to 13.

Early Visibility in AI Search

Chameleon gained 3.2k impressions in Google’s AI search features, and the Office Dilapidation blog reached page 1.

Paid Search Conversions

The account recorded 20 conversions from April to September, with September the strongest month, and Birmingham delivered 11 of them at roughly £259 each. A further 27 businesses were identified as having found Chameleon through paid ads.

Client: Chameleon Business Interiors

Industry: Construction

Sector Expertise: Commercial & Office Construction

Location: UK

Services
Content Marketing Digital Marketing Digital Strategy GEO Online Advertising PPC SEO

Completed: Apr 2026

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

Content Marketing Creative +2 services
  • Digital Strategy
  • Social Media Marketing

Making Waves Across Social for Smales

Diony

Relationship background
A Seafood Supplier Since 1937

F. Smales & Son has supplied fish and chip shops across the UK since 1937, and it is now the country’s largest independent supplier of Frozen-At-Sea fish fillets. Its sustainably sourced seafood goes into chip shop fryers and catering kitchens nationwide, where consistency matters as much as quality.

A Heritage Brand on Modern Platforms

Smales came to Diony with almost 90 years of trade reputation behind it but a social presence that told very little of that story. As a family business and a market leader, it wanted to strengthen its organic channels and build far more engagement with the people who buy from it every week.

Target audience
Fish and Chip Shop Owners

Fish and chip shop owners make up the largest part of Smales’ customer base, and they judge a supplier on consistent quality and reliable deliveries. Many of them follow suppliers on social media to keep up with new products and trade news, which made Facebook and Instagram the natural place to reach them. We knew that content about product quality and responsible sourcing would land, because those are the issues that affect their margins and their reputation with customers.

Caterers and the Wider Trade

Caterers and the wider seafood trade place a high value on expertise and long-standing reputation when choosing who to buy from. Heritage content built on almost 90 years in the industry gave this group clear evidence that Smales knows fish better than most.

Two Platforms, Two Generations

We planned content for Facebook and Instagram separately because the two platforms reach different generations of shop owners. Established owners tend to stay loyal to Facebook, while a newer generation of operators spends far more of its time on Instagram, so a single approach would have left one group underserved.

The challenge
Heritage Meets Modern Social

Smales’ long history in the seafood industry is one of its strongest assets, but heritage alone rarely performs well on modern social feeds. The task was to present that depth of expertise in a format that felt current on Instagram and Facebook without diluting the authority behind it.

Inconsistent Activity

Posting had been irregular for some time, so followers had little reason to expect or look out for new content from the brand. Smales needed a clearer content strategy that would lift engagement and raise brand awareness with the trade on both platforms.

The solution
Developing a Consistent Content Strategy

We began by building a structured content plan around a small number of brand themes, giving Smales a regular and recognisable presence in the feed. Industry expertise and company heritage sat alongside product quality, so every post reinforced the same clear message about who Smales is and why the trade trusts it.

Audience-Focused Creative

Each piece of creative was shaped around what a busy shop owner or caterer would find useful or interesting enough to stop scrolling. This approach modernised the brand’s social presence while keeping it firmly rooted in the reputation Smales has built over the decades.

Ongoing Optimisation

We reviewed performance on each platform continually and adjusted the content mix based on what the data told us. Formats that performed well were developed further, and anything that underperformed was reworked, which is a large part of why engagement kept climbing.

The results
Turning Industry Expertise into Engagement

Smales now has a consistent social presence that reflects its heritage and keeps the brand in front of its trade audience every week. The figures below show how much further the content now reaches and how many more people choose to interact with it.

  • 126.4% increase in Instagram interactions
  • 100.8% increase in Facebook views
  • 75% growth in Instagram followers

Client: Smales

Industry: FMCG

Location: UK

Services
Content Marketing Creative Digital Strategy Social Media Marketing

Technologies: Facebook, Instagram, Social Media Analytics

Completed: Mar 2026

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Creative Digital Strategy +1 service
  • eCommerce

High-Performance Ecommerce Platform for Bentley Motors

Diony

Diony partnered with Bentley Motors to design and develop a premium ecommerce platform that reflects the luxury, craftsmanship, and performance associated with the Bentley brand.

Bentley Motors is a British luxury automotive manufacturer known globally for handcrafted vehicles, bespoke design, and exceptional engineering. The brand needed an ecommerce experience that could match this reputation while making it easier for customers to browse, engage with, and purchase Bentley lifestyle products online.

The Results

The new Bentley Motors ecommerce platform delivered a premium shopping experience designed to support engagement, conversion, and long-term growth.

Key outcomes included:

  • 150% higher site conversions in the first 30 days
  • Sales across more than 25 countries
  • 40% average order value above luxury ecommerce averages

By combining luxury brand storytelling, ecommerce strategy, CRO, and Shopify Plus development, Diony helped Bentley Motors create a future-ready ecommerce platform that supports both customer expectations and commercial performance.

The Challenge

Bentley required a high-performance ecommerce platform that delivered a seamless shopping journey across mobile, tablet, and desktop. The new platform needed to improve site performance, increase online sales, support real-time inventory handling, and provide a scalable backend capable of supporting global demand.

The goal was to create a digital shopping experience that felt premium, intuitive, and aligned with Bentley’s brand values, while also removing friction from the customer journey and encouraging more conversions.

Our Approach

Diony began by understanding how Bentley customers browse, explore, and make purchasing decisions online. These insights informed a user experience designed around clarity, confidence, and ease of use.

Every part of the platform was carefully considered, from navigation and product presentation to typography, imagery, micro-interactions, and checkout flow. The result is an ecommerce experience that mirrors the attention to detail and craftsmanship Bentley is known for.

The Solution

Diony designed and developed a Shopify Plus-powered ecommerce platform with a refined UX and UI that aligns with Bentley’s visual identity and luxury positioning.

The platform includes real-time inventory and product information, helping customers make informed purchasing decisions with accurate availability and product details. A streamlined checkout process reduces friction and supports faster conversions, while responsive design ensures a consistent experience across all devices.

The ecommerce platform was also built with scalability in mind, giving Bentley the flexibility to expand product ranges, manage updates efficiently, and support future growth across multiple markets.

Key Features

CRO-Optimised User Experience

The platform was designed to guide customers naturally towards purchase. Clear navigation, refined user journeys, and a frictionless shopping flow help convert interest into action without compromising the premium feel of the brand.

Shopify Plus Platform

Built on Shopify Plus, the ecommerce platform provides reliability, flexibility, and scalability. It supports efficient product management, real-time updates, and a robust backend for ongoing ecommerce growth.

Seamless Checkout

The checkout journey was streamlined to make purchasing quick and straightforward. Clear steps and a smooth flow help reduce drop-off and make it easier for customers to move from basket to confirmation.

Responsive Across Every Device

The platform performs seamlessly across mobile, tablet, and desktop, allowing customers to browse and buy with ease wherever they are.

Client: Bentley Motors

Industry: Luxury

Services
Creative Digital Strategy eCommerce

Completed: Jan 2026

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Digital Strategy PPC +1 service
  • Social Media Marketing

Stronger Conversions, Lower Costs for Network-giant KCOM

Diony

Diony partnered with KCOM to improve its paid media performance across Meta Ads and Google Ads, shifting campaigns from traffic-led activity to conversion-focused broadband sign-ups.

The work delivered an 83% lower cost per result on Meta Ads, a 254% increase in monthly Paid Social purchases, 39% lower monthly Meta Ad spend, and 26.9% more conversions through Paid Search.

KCOM is one of the UK’s most established regional telecommunications providers, delivering full-fibre broadband and connectivity solutions across Yorkshire.

The Challenge

Before working with Diony, KCOM’s paid media activity was generating traffic but not enough measurable sign-ups. Conversion tracking was unreliable, making it difficult to see which campaigns were performing and where budget was being wasted.

The Approach

Diony rebuilt the paid media strategy around clear commercial outcomes. Campaigns were restructured around broadband sign-ups, tracking was improved across both platforms, and audiences were segmented for residential and business customers.

The Solution

On Meta Ads, Diony tested static, carousel, and video creatives to identify the strongest-performing messages and formats.

On Google Ads, Paid Search activity was refined, Performance Max campaigns were expanded, and regular search term reviews helped reduce wasted spend.

The Results

The new paid media strategy helped KCOM generate more broadband customers while lowering acquisition costs and improving return from advertising spend.

Key outcomes included:

  • 83% lower cost per result on Meta Ads
  • 254% increase in monthly purchases through Paid Social
  • 39% reduction in monthly Meta Ad spend
  • 26.9% more conversions through Paid Search

Client: KCOM

Industry: Telecommunications

Services
Digital Strategy PPC Social Media Marketing

Completed: Jan 2026

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

B2B Marketing +3 services
  • Digital Strategy
  • PPC
  • SEO

Expanding Allenby Commercial's Online Reach

Diony

Diony partnered with Allenby Commercial to grow its audience beyond Hull and increase visibility for its commercial and industrial developments.

Through an omnichannel strategy across SEO, PPC, and social media, the campaign helped Allenby Commercial reach new audiences, increase engagement, and generate more enquiries.

The work delivered a 29% increase in new website users, an 18% increase in user engagement, and a 61% increase in contact form submissions.

Allenby Commercial is a family-run property developer based in Hull.

With more than 30 years of experience, the business has built trusted commercial and industrial spaces across the UK.

The Challenge

Allenby Commercial wanted to position itself as a leading name in property development across Yorkshire and the wider UK.

The business needed a marketing strategy that could raise awareness outside Hull, attract new businesses, and build credibility in new locations.

The Approach

Diony created a strategy focused on increasing reach, improving visibility, and driving more relevant traffic to the website.

The campaign combined SEO, paid search, and paid social activity to help Allenby Commercial connect with audiences outside its existing local market.

The Solution

Diony delivered an omnichannel marketing campaign across SEO, PPC, and social media.

The activity was designed to promote Allenby Commercial’s latest developments, increase brand awareness, and drive more potential customers to the website.

By combining organic visibility, paid media, and strategic campaign planning, Diony helped Allenby Commercial build a stronger digital presence and open up new opportunities across the UK.

The Results

The campaign helped Allenby Commercial reach a wider audience, increase website activity, and generate stronger enquiry levels.

Key outcomes included:

  • 29% increase in new website users
  • 18% increase in user engagement
  • 61% increase in contact form submissions

Client: Allenby Commercial

Industry: Real Estate

Sector Expertise: Commercial Real Estate

Services
B2B Marketing Digital Strategy PPC SEO

Completed: Jan 2026

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Content Marketing +4 services
  • Digital Strategy
  • PPC
  • SEO
  • Web Design

Higher-Quality Leads from Search for Dynamic Access

Diony

Relationship background
High-Level Glazing Specialists Working Across the UK

Dynamic Access inspects, refurbishes, replaces, and services glazed facades, atriums, windows, and roof-lights on commercial buildings and shopping centres across the UK and Europe. The company is based in Rotherham and works alongside architects, facilities management firms, and construction companies on high-profile projects.

A Long-Term Search Partnership

Diony built the Dynamic Access website and manages both paid search and SEO for the business, with data shared between the two channels so that decisions are based on the whole picture rather than one channel in isolation.

Target audience
Facilities and Property Teams with Urgent Problems

Many enquiries come from facilities managers and property teams who need glazing repaired, replaced, or made safe on large commercial buildings, often at height and to a tight timescale.

Buyers Comparing Specialist Contractors

Commercial glazing work is high in value, so decision-makers research carefully and compare contractors on experience, safety record, and the quality of previous projects before they get in touch.

The challenge
Plenty of Clicks but Not Enough Qualified Leads

Paid search was bringing in traffic, but too many of the enquiries were not the right fit for the business, and in 2025 fewer than half of the leads from paid search were qualified.

Search Visibility That Needed to Work Harder

The website ranked for a good range of searches, yet a number of high-impression pages were earning few clicks, and the business needed its pages to appear in AI search results as well as traditional listings.

The solution
Paid Search Built Around Lead Quality

Over the last twelve months, every change to the account has focused on the quality of leads. We introduced a new ad text policy that follows Google best practice and keeps messaging consistent across the account, and we refreshed the image assets so that every campaign matches the relevant pages on the website.

SEO Focused on Click-Through and AI Search

We fixed technical issues in Search Console, including 404 errors, redirects, and sitemaps, and improved the case study content and layout. We also exported every page with high impressions but low click-through and rewrote its metadata, whilst new service and location page content strengthens the signals that AI search engines rely on.

The results
A Much Higher Share of Qualified Leads

Qualified leads from paid search rose from 48.4% of the total in 2025 to 77.6% in 2026, according to the Dynamic Access sales tracker. The in-account ad quality score has also improved by 45% since the ad text refresh.

Fewer Clicks and Better Clicks

Comparing the fortnight from 10 to 23 September with the baseline from 30 July to 12 August, conversions rose from 7 to 11, cost per conversion fell 63% to £111.87, and the conversion rate climbed from 3.98% to 9.17%.

Year-on-Year Organic Growth

From 1 January to 1 October 2026, total users on the website grew 17.13% and new users grew 15.53% compared with the same period in 2025, whilst key events increased by 39.76% from 83 to 116.

Client: Dynamic Access

Industry: Construction

Location: UK

Services
Content Marketing Digital Strategy PPC SEO Web Design

Completed: Oct 2025

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Content Marketing +5 services
  • Digital Strategy
  • SEO
  • UX Design
  • Web Design
  • Web Development

Rebuilding a Lead-Generating Website for Chameleon

Diony

Relationship background
Workplace Interior Specialists

Chameleon Business Interiors is a leading workplace interior design and fit-out specialist, creating innovative office environments for businesses across the UK.

A Rebrand That Wasn’t Working Online

Chameleon came to Diony shortly after a rebrand, with a new website built by another agency that looked better but was underperforming badly. The site was failing to generate leads, and Chameleon needed a partner who would look beyond the visuals and fix what was holding it back commercially.

Target audience
Office and Facilities Managers

A new office or refurbishment is a high-value, infrequent decision, and the research usually starts with office and facilities managers. They look for inspiration and want a clear understanding of how the design and fit-out process works before they make contact.

Senior Decision-Makers

The people who approve the investment want evidence of previous projects and reassurance that the work will be delivered on time and on budget. The rebuilt site serves both groups, with clearer messaging for early researchers and stronger trust signals for those ready to talk.

The challenge
Style Over Substance

The rebrand had improved how Chameleon looked, but the website built around it had neglected the user journey and lacked any real conversion strategy.

No Leads Coming Through

Visitors were not turning into enquiries, and the site did not present the updated identity in a way that built confidence with potential clients. Chameleon needed a website that supported its sales team rather than sitting alongside it as a brochure.

The solution
Rebuilt from the Ground Up

We rebuilt the site to align with the new brand while resolving the UX and technical issues that had been limiting its performance.

Clearer Messaging and Journeys

We restructured the site and clarified the messaging so that visitors could quickly understand what Chameleon does and why it matters to their business. Calls to action were strengthened, the route to enquiry was simplified, and trust signals were added at the points where visitors needed reassurance.

Performance and SEO Foundations

We optimised performance across all devices and laid stronger SEO foundations, helping the site attract a larger share of relevant visitors in the first place.

The results
From Brochure to Growth Tool

What was once a static brochure is now a conversion-focused lead generation tool that supports Chameleon’s growth.

  • 53% increase in lead generation
  • 86% increase in ad conversions
  • 130% increase in page views

Client: Chameleon Business Interiors

Industry: Construction

Sector Expertise: Commercial & Office Construction

Location: UK

Services
Content Marketing Digital Strategy SEO UX Design Web Design Web Development

Technologies: CRO

Completed: Jun 2025

Other Case Studies by Diony
Driving Online Sales for the UK’s Largest Mobility Retailer

Client: Eden Mobility

Industry: Healthcare

Raising Awareness Through Digital Storytelling for Freedom Festival

Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

Making Business Sweet Again with a Brand Film

Client: Forbes Burton

Industry: Finance

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Branding eCommerce +2 services
  • SEO
  • UX Design

Building a Premium eCommerce Experience from the Ground Up

Diony

Relationship background
A New Name in Premium Rugs

Rugs by SJB is a new premium rug brand offering ready-made and bespoke rugs designed to combine craftsmanship with durability.

From Blank Page to Launch

The founders needed a partner who could take them from a name and an idea to a brand ready to sell online. Diony managed the entire journey in-house, with our brand and web teams working side by side from the first workshop through to launch day.

Target audience
Ready-Made Shoppers

Ready-made buyers generally know what they are looking for and need to find it quickly. We organised categories by style and by use case, supported by advanced filtering, so these shoppers can narrow the range in just a few taps.

Bespoke Customers

Bespoke buyers are making a larger, more considered investment and need more guidance before they get in touch. We gave them a separate journey supported by educational content that builds confidence ahead of an enquiry.

A Visual, Mobile-First Decision

A rug is a tactile product that customers are buying on a screen, so high-quality imagery and clear product information have to do the work of a showroom visit. Most browsing starts on mobile, so we designed the experience mobile-first for both groups.

The challenge
Starting from Nothing

As a new business, Rugs by SJB had neither a brand nor a website, and it needed a complete foundation from identity through to ecommerce.

Looking Established from Day One

Shoppers in the premium home market expect polished visuals and a smooth buying experience from any brand they consider. The brand had to feel established from launch, and the site had to handle two very different purchase routes without confusing either group.

The solution
Creating the Brand

We built the brand from the ground up, then brought it to life in a Shopify website designed around a simple, guided user experience.

Two Clear Journeys

The site structure keeps the ready-made and bespoke journeys clearly separate. Intuitive navigation and style-led categories help visitors find the right product quickly.

Conversion-Focused Product Pages

Product and category pages pair rich visuals with clear, scannable information that builds trust and reduces hesitation. Product comparisons and “best for” indicators support confident decisions, while educational content guides bespoke enquiries.

Built to Grow

A mobile-first, optimised checkout keeps the path to purchase smooth, and an SEO-ready structure is in place to support organic growth as the brand develops.

The results
A Premium Brand, Ready to Scale

Rugs by SJB launched with a complete brand and a scalable ecommerce platform, giving it a premium presence that matches the quality of its products.

Client: Rugs by SJB

Industry: Manufacturing

Sector Expertise: Textile & Apparel Manufacturing

Location: UK

Services
Branding eCommerce SEO UX Design

Technologies: Logo Design, Visual Identity, Copywriting, Checkout Optimisation

Completed: Jun 2025

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Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

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  • Digital Strategy
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  • PPC
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Stronger Conversions, Lower Costs for KCOM

Diony

Relationship background
A 120-Year-Old Connectivity Provider

KCOM is one of the UK’s most established regional telecoms providers, with more than 700 employees and over 120 years of heritage. It delivers full-fibre broadband and connectivity across Yorkshire to homes and businesses of every size.

Making Paid Media Work Harder

KCOM approached Diony with a clear objective to make its paid media investment work harder and cut spend that was not delivering results. We were brought in to rebuild both of its paid accounts from the ground up.

Target audience
Residential Customers

Households choosing a broadband provider tend to compare speeds and prices carefully before they commit to a contract. They respond best to clear, benefit-led messaging that answers their questions at the point of comparison.

Business Customers

Businesses of all sizes have different priorities, from reliability of service to the quality of support, and they usually go through a longer decision process. Reaching them effectively required separate messaging that reflected those priorities from the first impression onwards.

Matched to the Decision Stage

Before our involvement, both groups were targeted with broad traffic and awareness campaigns that treated every user in the same way. We rebuilt the accounts so each audience had its own clearly defined campaigns, with messaging and creative matched to where people were in their decision. Within Google Ads, we expanded Performance Max to reach additional audiences with a high likelihood of converting.

The challenge
Clicks, Not Customers

Across Meta Ads and Google Ads, KCOM’s activity relied heavily on traffic and awareness objectives. That approach generated large volumes of clicks and impressions, but it was not consistently converting into broadband sign-ups.

Unreliable Data

Conversion tracking was also unreliable, which made it very difficult to see which campaigns were working and where budget was being wasted. Without accurate data, no amount of campaign activity could be properly optimised.

The solution
Getting Reliable Data in Place

Our first step was to fix conversion tracking, because every later decision depended on accurate data. This gave KCOM a reliable view of what each campaign was delivering and gave us a sound basis for rebuilding the accounts.

Rebuilding the Campaign Structure

We rebuilt both accounts around sign-up objectives, replacing traffic-led campaigns with campaigns designed specifically to drive conversions. Audiences were grouped into separate residential and business campaigns so that budget and messaging could be controlled independently.

Creative, Copy and Conversion Optimisation

We optimised ad creative and copy to reflect each stage of the customer’s decision, from early comparison through to sign-up. With paid search and paid social now working towards the same goal, the channels bring in more broadband customers at a noticeably lower cost.

The results
More Sign-Ups for Less Spend

KCOM now acquires more customers from a smaller budget and has a much clearer view of what its paid media investment returns.

  • 254% increase in monthly purchases through paid social
  • 83% lower cost per result on Meta Ads
  • 39% reduction in monthly Meta Ads spend
  • 26.9% more conversions through paid search

Client: KCOM

Industry: IT & Technology

Location: UK

Services
Digital Marketing Digital Strategy Online Advertising PPC Social Media Marketing

Technologies: Google Ads, Meta Ads, Google Analytics 4 (GA4), Performance Max

Completed: Jun 2025

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Client: ITW Industrial Solutions

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Client: Rollits

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  • SEO
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  • UX Design
  • Web Design
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Driving Online Revenue in the DIY Space

Diony

Relationship background
A Global Slatwall Brand

The Wall Exchange is a global ecommerce brand specialising in high-quality acoustic and decorative slatwall panels for homes and commercial spaces.

One Team for Web and Marketing

The Wall Exchange partnered with Diony for an integrated approach, with its website and marketing strategy managed by one team rather than several separate suppliers. As George at The Wall Exchange puts it: “Diony’s strategic marketing approach has been invaluable and their understanding of SEO, PPC, and social media has significantly boosted our online presence and driven real results.”

Target audience
Homeowners Taking on a DIY Project

Homeowners are often led by inspiration, discovering slatwall on social media before they research finishes and fitting methods. For them, visual content and clear product discovery matter most, so paid social built awareness and retargeted visitors who had engaged with the site.

Commercial Buyers

Offices and hospitality venues are more likely to arrive through search with a specific requirement in mind, such as acoustic performance. PPC campaigns targeted this high-intent traffic and directed it to landing pages built to convert.

What the Data Showed

We analysed a full year of user data, including heatmaps and journey mapping, to identify exactly where each type of visitor was dropping off. Those insights directly shaped every decision we made in the redesign of the site.

The challenge
Growing Demand, Leaking Sales

The Wall Exchange had strong products and growing demand, but its website and marketing were not working together to turn that interest into revenue. Friction in the user journey was costing sales, particularly on mobile devices and at checkout.

The Brief

The brand needed a faster, more flexible platform supported by a joined-up growth strategy across every channel it used.

The solution
Insight-Led UX

Using a year of user data and behavioural insight, we carried out a detailed UX analysis to identify the key points of friction. We then restructured the site around a more intuitive, conversion-led experience, simplifying navigation and improving product discovery.

A Faster, Bespoke Platform

We improved mobile usability and streamlined the checkout to reduce drop-offs at the final stage of the journey. Bespoke development delivered a faster platform with enhanced search and filtering for a large product range.

Integrated Growth Strategy

SEO strengthened the site’s technical foundations and organic visibility, while paid search and paid social worked together to capture high-intent users and build awareness with new audiences.

The results
Year-On-Year Growth

The Wall Exchange now has a scalable foundation for long-term growth, with significant gains across its key commercial metrics.

168% increase in online revenue
42% increase in new online customers
21% increase in conversions

Client: The Wall Exchange

Industry: Retail

Location: UK

Services
Digital Marketing Digital Strategy eCommerce Online Advertising PPC SEO Social Media Marketing UX Design Web Design Web Development

Completed: Jan 2025

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Client: Smales

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Client: Allenby Commercial

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Client: Chameleon Business Interiors

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Client: KCOM

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Client: Melton Stone

Industry: Construction

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Client: ITW Industrial Solutions

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Client: Rollits

Industry: Law

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Client: Beverley Racecourse

Industry: Sports

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Client: Ice Systems

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Client: Allenby Commercial

Industry: Real Estate

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Industry: Finance

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Digital Marketing +5 services
  • Digital Strategy
  • eCommerce
  • Online Advertising
  • PPC
  • SEO

Building a Rock-Solid Growth Strategy for Melton Stone

Diony

Relationship background
A Trusted Paving Supplier

Melton Stone is a trusted UK supplier of high-quality indoor and outdoor pavers, serving homeowners and professional landscapers across the country. Its reputation has been built on product quality and dependable supply to both retail and trade customers.

 

Marketing to Match the Growth

The business was growing quickly and needed its marketing to keep pace with that momentum. Melton Stone approached Diony for a refreshed digital approach that could reach new audiences and deliver stronger returns from trade and retail customers alike.

Target audience
Homeowners

Homeowners planning a patio or garden project usually begin by looking for ideas and inspiration before they think about specific products. Visual content on social media draws them in, and when they are ready to buy, they need an online store that helps them choose the right stone with confidence.

 

Landscapers and Trade Buyers

Trade customers buy more often and in larger volumes, and they usually know exactly what they need before they start searching. They search using specific product terms and care about reliable supply at the right price, so we focused PPC and SEO on those high-intent searches.

 

Protecting Existing Returns

Social media kept the brand visible to both groups between purchases. The wider goal was to grow new trade and retail audiences within the garden retail sector while protecting the returns Melton Stone was already earning from its existing customer base.

The challenge
Growing Two Audiences at Once

Melton Stone needed a clear plan to engage trade and retail customers at the same time while improving online performance and raising brand awareness. These two audiences behave very differently online, so a single generic approach would not have worked.

 

Without Losing ROI

The challenge was to win new customer groups without reducing the return on investment already coming from existing customers. Any growth strategy had to add revenue rather than simply redistribute it across channels.

The solution
An Omnichannel Strategy

We created a marketing strategy built around SEO, PPC, and social media, with every channel working towards the same commercial goals. Search captured buyers who already knew what they wanted, while social media introduced homeowners to the product range at the inspiration stage.

 

A Refreshed Brand and Store

Alongside the campaigns, we refreshed Melton Stone’s branding and improved the online store to make product discovery and checkout much simpler. Those improvements meant a far greater share of the traffic we were driving went on to convert into sales.

The results
Stronger Returns, More Visitors

Melton Stone now has a much stronger digital presence and a growth strategy that serves trade and retail customers equally well. The results show significant gains in both return on ad spend and website traffic.

  • 359% increase in ROAS
  • 2,515% increase in website traffic since onboarding
  • 10% reduction in bounce rate

Client: Melton Stone

Industry: Construction

Sector Expertise: Construction Materials & Supplies

Location: UK

Services
Digital Marketing Digital Strategy eCommerce Online Advertising PPC SEO

Completed: Jan 2025

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Client: Bio-D

Industry: FMCG

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Client: Hotham Hall Estate

Industry: Hospitality

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Client: Master Replicas

Industry: Retail

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Client: Chameleon Business Interiors

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Client: Smales

Industry: FMCG

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Industry: Luxury

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Client: Allenby Commercial

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Client: Dynamic Access

Industry: Construction

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Client: Chameleon Business Interiors

Industry: Construction

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Client: Rugs by SJB

Industry: Manufacturing

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Client: KCOM

Industry: IT & Technology

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Client: The Wall Exchange

Industry: Retail

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Client: ITW Industrial Solutions

Industry: Manufacturing

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Client: Rollits

Industry: Law

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Client: Beverley Racecourse

Industry: Sports

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Client: Ice Systems

Industry: Food & Beverage

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Client: Allenby Commercial

Industry: Real Estate

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Client: Forbes Burton

Industry: Finance

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

Digital Product Design +5 services
  • Digital Strategy
  • Software Development
  • UX Design
  • Web Design
  • Web Development

Unifying 20 Websites into One Global Platform for ITW

Diony

Relationship background
Part of a Global Group

ITW Industrial Solutions is part of the global ITW group, running a portfolio of specialist brands that supply industrial fluids and engineering solutions to international markets.

An Extension of Their Team

ITW came to Diony with a digital estate that had grown piece by piece over many years. Since then, we have worked closely with the internal team as an extension of their own department. In their words: “No matter the challenge, they are always on hand to pick up the phone or set up a meeting to provide guidance and support.”

Target audience
Engineers and Technical Specialists

Engineers and maintenance specialists visit to find the right product for a specific application, then go straight to datasheets and technical documents. For this audience, fast access to accurate information matters far more than marketing copy.

Procurement Teams and Distributors

Buyers and distributors work across regions and often in their own language, so they need product data that stays consistent from one market to the next. The multi-language architecture allows each region to manage local content without breaking that consistency.

The challenge
More Than 20 Disconnected Websites

ITW’s digital presence was split across more than 20 individual websites, each with its own design and structure. This made the estate difficult to manage internally and inconsistent for users moving between brands.

Slow, Error-Prone Updates

Updating products and datasheets across so many sites was slow and prone to error. ITW needed a unified, scalable platform that could serve a global audience in multiple languages while simplifying content management for the internal team.

The solution
Discovery Across the Estate

We began with detailed discovery and UX audits across every site, building a clear picture of what each brand needed and where content overlapped.

One Design System, Many Brands

We consolidated the sites into a structured framework built on a shared design system. Consistent navigation and modular components now roll out across multiple brands while each one keeps its own identity.

Multi-Language Architecture

A flexible CMS and modular build allow each site to manage region-specific content while staying consistent across markets. A centralised CMS and DAM system now manages multilingual product data and technical content in one place.

The results
One Streamlined Ecosystem

ITW now has a unified, multi-language platform that is far simpler to manage internally and much easier for users around the world to navigate.

  • 20 websites consolidated into one platform

Client: ITW Industrial Solutions

Industry: Manufacturing

Location: Europe

Services
Digital Product Design Digital Strategy Software Development UX Design Web Design Web Development

Technologies: CMS, Digital Asset Management (DAM), Multilingual CM, Platform Integration

Completed: Jan 2025

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Client: Bio-D

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Client: Hotham Hall Estate

Industry: Hospitality

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Client: Master Replicas

Industry: Retail

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Client: Chameleon Business Interiors

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Industry: FMCG

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Industry: Luxury

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Client: KCOM

Industry: Telecommunications

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Client: Allenby Commercial

Industry: Real Estate

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Industry: Construction

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Client: Chameleon Business Interiors

Industry: Construction

Building a Premium eCommerce Experience from the Ground Up

Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

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Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

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Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

Expanding Allenby Commercial's Reach

Client: Allenby Commercial

Industry: Real Estate

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A Long-Term Creative Partner for Rollits Law Firm

Client: Rollits

Industry: Law

Content Marketing Creative +4 services
  • Digital Strategy
  • Email Marketing
  • Online Advertising
  • Social Media Marketing

A Long-Term Creative Partner for Rollits Law Firm

Diony

Relationship background
Heritage with a Modern Outlook

Rollits is a law firm with a long and respected history, but it also takes a forward-thinking approach to the legal challenges its clients face today. The firm approached Diony looking for a marketing partner who could present both sides of that identity with equal confidence.

A Long-Term Partnership

That initial brief has grown into a long-term partnership, and our years inside a regulated professional services firm have given us a detailed understanding of its compliance requirements and sign-off process. We know what will clear approval before anything is submitted, which keeps work moving without compromising on standards. As Pat at Rollits puts it: “Diony delivers excellent service! Their team is knowledgeable, responsive, and great to work with.”

Target audience
Prospective Clients

Businesses and private individuals choose a law firm largely on trust, and many assumed that a firm with a long heritage would feel formal and traditional. Our job was to show them a modern, approachable team that invests in new technology and is easy to work with. Social media and paid campaigns gave us the most direct route to changing that perception with people who had not yet instructed the firm.

Existing Clients and Contacts

Retaining clients is just as important to a law firm as winning them, particularly when instructions arrive months or years apart. Newsletters and legal updates kept Rollits front of mind between matters, while event collateral supported the face-to-face relationship building that remains central to legal services. Together, these touchpoints helped turn one-off instructions into long-standing client relationships.

The challenge
Showing a Modern Firm

Rollits had a highly skilled team and a modern, intuitive way of working, but too few people outside the firm were aware of it. The firm wanted to show today’s audience exactly what set it apart from other practices in the region.

Growth Without Losing Credibility

The aim was to use digital channels to win new clients and deepen existing relationships while protecting the credibility its heritage had earned. Every piece of content also had to meet the professional standards expected of a regulated legal practice, which ruled out shortcuts.

The solution
Brand and Social Presence

We worked closely with the Rollits team to build a strong brand image and social media presence that respected the firm’s history while sounding fresh and forward-looking. Finding the right tone for a regulated profession takes experience, and that balance shaped every piece of content we produced.

Paid Media for New Clients

Organic social built familiarity with people who already knew the firm, so we used paid social and search campaigns to reach prospective clients actively looking for legal advice. This combination extended the firm’s reach well beyond its existing network.

Design Across Every Touchpoint

Our design team produced event collateral, newsletters, and legal updates, keeping the brand consistent wherever clients and contacts encountered it. Because we operated as an extension of the in-house team, we fitted around the firm’s approval processes without slowing anything down.

The results
A Modern Brand Presence

Rollits now has a strong, modern brand presence that has supported the firm’s growth throughout our partnership. Prospective clients who find the firm online today see the same combination of deep experience and progressive thinking that existing clients have valued for years.

Client: Rollits

Industry: Law

Location: UK

Services
Content Marketing Creative Digital Strategy Email Marketing Online Advertising Social Media Marketing

Technologies: Branding, Creative, Content Marketing, Graphic Design, Copywriting, EMail Marketing.

Completed: Jan 2024

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Client: Eden Mobility

Industry: Healthcare

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Client: Freedom Festival

Industry: Entertainment

Bringing Personality to Bio-D's Organic Social Media

Client: Bio-D

Industry: FMCG

Growing Hotham Hall's Visibility Across Search and Social

Client: Hotham Hall Estate

Industry: Hospitality

£302k of Revenue from Cold Audiences for Master Replicas

Client: Master Replicas

Industry: Retail

Building Search and PPC Foundations for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

Making Waves Across Social for Smales

Client: Smales

Industry: FMCG

High-Performance Ecommerce Platform for Bentley Motors

Client: Bentley Motors

Industry: Luxury

Stronger Conversions, Lower Costs for Network-giant KCOM

Client: KCOM

Industry: Telecommunications

Expanding Allenby Commercial's Online Reach

Client: Allenby Commercial

Industry: Real Estate

Higher-Quality Leads from Search for Dynamic Access

Client: Dynamic Access

Industry: Construction

Rebuilding a Lead-Generating Website for Chameleon

Client: Chameleon Business Interiors

Industry: Construction

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Client: Rugs by SJB

Industry: Manufacturing

Stronger Conversions, Lower Costs for KCOM

Client: KCOM

Industry: IT & Technology

Driving Online Revenue in the DIY Space

Client: The Wall Exchange

Industry: Retail

Building a Rock-Solid Growth Strategy for Melton Stone

Client: Melton Stone

Industry: Construction

Unifying 20 Websites into One Global Platform for ITW

Client: ITW Industrial Solutions

Industry: Manufacturing

Building a Local Favourite into a Digital Standout

Client: Beverley Racecourse

Industry: Sports

An International SEO Strategy for Ice Systems

Client: Ice Systems

Industry: Food & Beverage

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Client: Allenby Commercial

Industry: Real Estate

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Client: Forbes Burton

Industry: Finance

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Client: Beverley Racecourse

Industry: Sports

Branding Digital Strategy +7 services
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  • SEO
  • Social Media Marketing
  • UX Design
  • Video Production
  • Web Design
  • Web Development

Building a Local Favourite into a Digital Standout

Diony

Relationship background
A Historic Yorkshire Racecourse

Beverley Racecourse hosts a full calendar of flat racing fixtures throughout the season. Away from the track, it is also a popular venue for weddings, conferences, and private events in the local community.

Growing on and Off the Track

The racecourse partnered with Diony to grow its reputation both on and off the track. In the words of Joe Pollak at Beverley Racecourse: “Diony have helped us digitally reach new audiences and focus on driving footfall to our racing and events websites. The whole team are great to work with and they all really show the passion to support us in our digital endeavours.”

Target audience
Racegoers

Racegoers are buying a day out, and while many are local regulars, growth depended on attracting new visitors from across Yorkshire. That meant reaching groups of friends planning a social occasion as well as first-timers drawn in by themed race days. Paid social suited this audience well, because occasion-led creative could prompt a booking and retargeting could follow up with people who had already shown interest.

Event Bookers

Couples planning a wedding and businesses organising a conference are searching for a venue, and they usually begin with a local search on Google. Local SEO was therefore essential for reaching them at the right moment. Once they arrive on the events website, they need to see the venue’s flexibility quickly and find a simple route to make an enquiry.

The challenge
Two Businesses Under One Brand

Beverley wanted to separate its events offering from its racing identity so that each side of the business had room to grow. With one brand and one website covering everything, neither audience was being spoken to clearly.

Reaching Beyond the Regulars

The racecourse needed two new websites and a brand strategy that reflected its personality, while also reaching people across Yorkshire searching for venues and race days.

The solution
Brand and Digital Strategy

We developed a cohesive brand and digital strategy that gave racing and events their own distinct identities under the shared Beverley name. This allowed each side of the business to speak directly to its own audience without competing for attention.

Two Bespoke Websites

We built two websites, each with clearly defined user journeys and conversion-focused design. Strong visuals and intuitive navigation help visitors find what they need quickly, from booking race tickets to enquiring about a wedding or conference.

Local SEO and Paid Social

Local SEO increased visibility for key searches across Yorkshire, bringing more event bookers to the right website. Paid social campaigns drove ticket sales and retargeted engaged users across both sides of the business.

The results
A Local Favourite, Now a Digital Standout

Beverley Racecourse is now digitally competitive and reaches well beyond its core audience, with strong foundations in place for both racing and events.

294% increase in ticket revenue from paid social
187% increase in online event enquiries
152% increase in organic traffic

Client: Beverley Racecourse

Industry: Sports

Location: UK

Services
Branding Digital Strategy Online Advertising SEO Social Media Marketing UX Design Video Production Web Design Web Development

Completed: Jan 2024

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Diony

Relationship background
A Global Ice Machine Supplier

Ice Systems is a global supplier of industrial flake and chip ice machines, with offices across the UK, the US, and Europe.

From Paid Media to a Multi-Year Partnership

Ice Systems first asked Diony to manage its advertising because its existing ads were not delivering meaningful conversions. We improved paid performance quickly, but our analysis soon showed that the website itself was the real barrier to growth. That insight turned a single-channel brief into a multi-year partnership built around international SEO and a new multisite platform.

Target audience
Sector-Specific Buyers

Ice Systems sells to operations and production teams in sectors where ice is an essential part of the process. Poultry and seafood processors rely on ice to keep products at safe temperatures, while bakeries and produce handlers use it for temperature control of their own. Each sector searches in a different way, so we built content around sector-specific needs rather than relying on a single generic product message.

Buyers in Four Markets

Buyers in the UK, the US, Spain, and Germany use different terminology and show different search behaviour. Rather than translating pages directly, we built a localised keyword strategy for each territory.

Existing Leads

Past enquirers were brought back into the sales funnel through targeted email flows, nurturing prospects who had not been ready to buy the first time.

The challenge
A UK Brochure Site

The Ice Systems website operated as a UK-focused brochure rather than a platform built to generate leads. Paid campaigns could drive visits, but the site was not built to convert them or to compete in overseas markets.

Winning Global Search

To grow internationally, the business needed a website that could win high-intent searches across different languages and territories and then convert that interest into enquiries.

The solution
International Site Architecture

We developed a new multisite, multi-language platform targeting the UK, the US, Spain, and Germany, with region-specific content and user journeys tailored to each market.

Commercial Keyword Expansion

Localised keyword research and sector-focused content aligned the site with regional search behaviour, targeting the commercial terms that buyers in each market use.

Technical SEO and Performance

We put a technical structure in place that was built for international search, ensuring accurate indexing and visibility in every territory.

Email Automation

We integrated Klaviyo to deliver targeted email campaigns and automated flows that nurture leads and re-engage prospects throughout the funnel.

The results
Consistent, Sustainable Search Growth

The website is now a global organic lead generation channel, driving demand from multiple international markets.

851% increase in organic traffic
38 to 5,000 ranking keywords
520 keywords in the top 10

Client: Ice Systems

Industry: Food & Beverage

Location: UK

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Content Marketing Digital Marketing Digital Strategy Email Marketing Marketing Automation PPC SEO Web Design Web Development

Completed: Jan 2024

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Diony

Relationship background
A Family-Run Developer

Allenby Commercial is a family-run property developer based in Hull, with more than 30 years of experience building commercial and industrial spaces across the UK. Its developments have earned a strong reputation with occupiers throughout that time.

Visibility, Not Credibility

Allenby approached Diony with an ambition to be recognised as a leading name in property development across Yorkshire and the wider UK. With three decades of high-quality developments behind it, the challenge was never credibility, but rather visibility outside its home city.

Target audience
Occupiers Searching Now

Businesses already searching for commercial or industrial space were reached through PPC and SEO, with messaging closely matched to the terms they were using.

Businesses Not Yet in the Market

Companies that may need new premises in future were reached through paid social, building recognition so that Allenby would be front of mind when a move came up. Engaged visitors from both groups were then retargeted as they moved closer to a decision.

Beyond Hull

Allenby was already well known in Hull, so the campaigns prioritised key growth areas across Yorkshire and further afield where the name was less established.

The challenge
Known Locally, Less So Further Afield

Allenby had a strong reputation in Hull, but awareness dropped noticeably beyond the city. To support developments in other locations, it needed to attract new businesses and build credibility in areas where the name was not yet familiar.

The Brief

Allenby asked for a marketing strategy that would raise awareness of its latest developments while generating high-quality leads from new markets.

The solution
An Omnichannel Strategy

We developed a strategy centred on SEO, PPC, and paid social, designed to reach decision-makers outside Hull by aligning messaging with user intent. Each channel was given a specific role so that budget was focused where it would have the most impact.

Capturing Active Demand

SEO strengthened the site’s visibility for relevant commercial property searches, while PPC captured high-intent users actively looking for industrial and commercial space.

Building Awareness

Paid social complemented search by extending reach into new areas and retargeting engaged users, so the channels reinforced one another throughout the buying journey.

The results
New Reach, New Enquiries

Allenby Commercial now has a much stronger digital presence beyond its traditional audience, and the increase in enquiries reflects that.

  • 61% increase in contact form submissions
  • 29% increase in new website users
  • 18% increase in user engagement

Client: Allenby Commercial

Industry: Real Estate

Sector Expertise: Commercial Real Estate

Location: UK

Services
Digital Marketing Digital Strategy Online Advertising PPC SEO Social Media Marketing

Completed: Jan 2024

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Client: Forbes Burton

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Making Business Sweet Again with a Brand Film

Diony

Relationship background
Business Rescue and Recovery Advisers in Hull

Forbes Burton is a firm of specialist business rescue and recovery advisers based in Hull, working with owners who are struggling to see a way through financial difficulty.

A Brief for Something Different

The company wanted a piece of advertising that represented a service able to solve problems in business, and Diony was asked to create a sentimental film in the style of a John Lewis Christmas advert.

Target audience
Small Business Owners in the Humber Region

The film was aimed at owners of small and long-established businesses who recognise the pressures of rising costs and falling customer spending, and who may not know that help is available.

Anyone Who Relates to the Story

The story is deliberately non-corporate, so it appeals to any business owner who sees their own situation reflected in it and wants reassurance that a practical solution exists.

The challenge
A Corporate Reputation Online

Forbes Burton’s social media had been very corporate in tone, which made it difficult to connect with owners on an emotional level at the moment they most needed support.

A Modest Budget for a Big Idea

The production had a budget of £9,000, whilst comparison quotes from other companies started at £13,000, so the concept needed to use its setting and cast carefully.

The solution
A Sweet Shop and a Silent Story

We presented several concepts, including tongue-in-cheek and metaphorical routes, and Forbes Burton chose the emotive option, which led us to the oldest sweet shop in England, trading in Pateley Bridge since 1827.

Make Business Sweet Again

The two-minute film follows a shopkeeper who quietly worries about his bills when a regular young customer cannot afford a treat, before he finds help from Forbes Burton and reopens his doors with confidence. It was cast with three people, including one of the firm’s own advisers, and shot in a single day.

A Launch Built Around Social Channels

The film premiered on LinkedIn on 21 November 2022 to reach the local business community, then moved to Facebook, Twitter, Instagram, and YouTube, with stills and behind-the-scenes footage used as ongoing posts.

The results
Over One Million Views

The film and its related assets have been seen more than a million times across YouTube, Facebook, and Instagram, and it received over 30,000 views on the first day alone.

A New Tone for the Brand

The client described the campaign as much more successful than its earlier marketing, and the film has helped the company to charge higher prices and to reach a new audience whilst giving its own team something to be proud of.

Recognition from the Industry

The film was shortlisted at the Prolific North Creative Awards 2023 in the Video, Film and Ad (Long Form) category, competing against productions for brands such as Deloitte and Visit Malta.

Client: Forbes Burton

Industry: Finance

Sector Expertise: Accounting and Auditing

Location: UK

Services
Content Marketing Creative Video Production

Completed: Nov 2022

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