Bob’s Your Uncle is an independent, Toronto-based creative and brand strategy agency making challenger brands dangerous. We help ambitious brands challenge category conventions, stand apart from competitors and accelerate growth through bold strategy, breakthrough creative and integrated marketing campaigns.
With deep expertise in food and beverage, CPG, QSR and consumer brands, we’ve helped launch categories, transform established businesses and turn emerging challengers into market leaders.
Our work for brands including Popeyes, Mike’s Hard Lemonade, Gardein, Olivieri, Osmow’s, Canon and Bosch combines strategic insight, distinctive brand positioning and ideas that get noticed, talked about and acted upon.
We don’t just build brands. We build brands that change the game.














