BE VISIBLE

The First Qualified Leads in 3 Months via AI Search

Objective
Position Caliber as a category leader in corporate reputation intelligence across AI Search platforms, with a clear focus on bottom-funnel discovery and enterprise lead generation.

The Challenge
Caliber operates in a competitive landscape dominated by brands such as Reputation.com, RepTrak, YouGov and Team Lewis. Traditional SEO visibility was not enough. The goal was to:

• Increase AI Search visibility for high-intent reputation queries
• Capture bottom-funnel enterprise traffic
• Secure authoritative citations in AI-generated answers
• Generate the first large enterprise SQ

The GEO Strategy
BE VISIBLE implemented a mixed Generative Engine Optimization (GEO) approach combining:

1. AI Search Data Intelligence
Using GEO tools like Rankshift, we mapped: High-visibility prompts such as:

• “What are the top corporate reputation management tools available in 2026?” with 53% visibility
• What are the key features to look for in a corporate reputation analytics platform?” with 50% visibility
• Which tools give early warning signals before a reputation crisis?” with 43% visibility
• We identified bottom-funnel commercial intent clusters and built landing pages specifically aligned with these prompts.

2. Bottom-Funnel Landing Page Creation-
Instead of broad informational content, we focused on:

• Comparison pages
• Enterprise solution pages
• Crisis monitoring use cases
• Reputation analytics feature breakdowns

This ensured Caliber ranked and was cited in decision-stage queries, not just awareness queries.

3. AI-Friendly On-Page Optimization
Using SearchAttention, we optimized for:

• Structured, entity-rich content
• Clear product positioning language
• Feature summaries in scannable formats
• Direct answers to AI-frequent prompts

This improved machine readability and citation likelihood.

4.  Technical SEO Signal Strengthening
We reinforced:

• Schema markup
• Internal linking toward commercial pages
• Crawl efficiency
• Clean page hierarchy

These improvements strengthened trust and retrievability for AI models.

 5. High-Citation Media Placements
We secured targeted placements in highly cited and authoritative sources to increase external validation signals, a core driver for AI inclusion. Citations performance reflects this impact:

• Caliber citations: 36% ↑
• Competitor citations: 8% ↑
• Other sources reduced by -10%

This shift increased Caliber’s authority footprint in AI-generated answers.

6. Reddit Community Engagement
We engaged relevant Reddit threads around:

• Reputation monitoring
• Crisis detection tools
• Enterprise brand tracking

Reddit is frequently surfaced in AI Search results. Strategic participation improved contextual mentions and brand association in AI answers.

The Results
1. AI Visibility Leadership On the leaderboard:

• Caliber: 35% visibility ↑
• Reputation.com: 25% ↓
• RepTrak: 17% ↑
• YouGov: 16% ↑
• Caliber secured the number one position.
• Visibility for high-intent prompts reached up to 53%.

2. Brand Sentiment in AI Search:

• Positive sentiment: 100% ↑
• Neutral: 0%
• Negative: 0%
• Grounded AI answers: 77% ↑
• Non-grounded answers reduced to 23% ↓

This demonstrates not just presence, but reliable citation within AI responses.

3. Conversions
Within months of implementation, Caliber generated its first large enterprise SQL driven directly from bottom-funnel AI Search exposure.

The combination of:

• Bottom-funnel GEO landing pages
• High-citation media authority
• AI-friendly structured content
• Technical trust signals
• Community engagement
• created a full-funnel Generative Engine Optimization engine.

Key Takeaways

• GEO is not traditional SEO. Citation authority and AI readability matter more than rankings alone.
• Bottom-funnel landing pages drive enterprise SQLs, not blog traffic.
• High-authority media placements materially influence AI visibility.
• Reddit is a critical distribution layer for AI training and retrieval systems.
• Structured on-page optimization increases grounding rates in AI answers.

Conclusion
By combining AI Search intelligence via Rankshift, on-page optimization with SearchAttention, technical SEO signals, targeted authority placements and strategic community engagement, BE VISIBLE positioned Caliber as the most visible brand in its category across AI Search.

• From 35% visibility leadership to 36% citation share and 77% grounded answers, the GEO strategy translated into measurable authority and a first large enterprise SQL.
• AI Search visibility became pipeline.