Angora Media

The Client

Kornit Digital (Nasdaq: KRNT) is a global leader in sustainable, on-demand digital textile printing solutions. The company enables fashion brands, manufacturers, and fulfillers to transform their production processes through advanced DTG (direct-to-garment) and DTF (direct-to-fabric) technologies, supporting a more efficient and sustainable supply chain.

The Challenge

As large language models like ChatGPT, Gemini, Claude, and Perplexity became a central part of how users discover information, Kornit Digital began experiencing a shift in demand capture. While the company had built strong organic visibility through SEO, this was no longer enough.

Users were increasingly getting answers directly from AI interfaces without clicking through to websites, and Kornit’s brand was not consistently included in those answers. The challenge was not just declining traffic, but a lack of presence in the AI-generated layer itself, where decisions and perceptions are now shaped.

Without a structured GEO approach, brand visibility across LLMs was inconsistent, making it difficult to influence how the company was represented in relevant prompts.

The Solution

Angora Media partnered with Kornit Digital to build and execute a full-scale GEO (Generative Engine Optimization) strategy designed around how LLMs retrieve, rank, and synthesize information. By combining prompt research, content optimization, and authority building with continuous AI visibility measurement through Chatoptic, we created a system that improves both visibility and consistency across AI-generated answers.

Key phases:

• Strategic Prompt Research & Competitor Mapping: Mapped real-world prompt variations using query fan-out, analyzed LLM responses, and identified visibility gaps and competitor advantages.
• Content Optimization for LLM Retrieval: Restructured and created content using entity-first writing, Q&A formats, glossary expansion, and semantic alignment to improve retrievability and match rates.
• External Authority & Brand-Entity Strengthening: Built consistent brand associations across high-authority sources through strategic mentions, co-occurrence, and diversified citations.
• Monitoring, Attribution & Continuous Iteration: Tracked performance across models using AI visibility tool Chatoptic, including prompt coverage, sentiment, and AI traffic, and continuously refined the strategy based on real data.

The Results

Within 6 months, Kornit Digital achieved significant improvements in both visibility and performance across AI-driven environments:

• 120% growth in LLM mentions and AI traffic
• 60% increase in conversions from AI-driven sessions
• 200 AI Overview triggers across branded and non-branded queries

Beyond the numbers, Kornit Digital is now consistently included in relevant AI-generated answers, strengthening its position as a recognized and trusted brand within the evolving LLM ecosystem.

The Client

Hadassah Medical Center is one of the largest and most prestigious hospitals in Israel, with over 5,000 employees and more than a century of medical, academic, and research excellence. The hospital treats complex cases from around the world and operates as both a leading healthcare provider and an academic medical center.

The Challenge

Healthcare is one of the most complex content environments on social media. On one hand, medicine is fascinating and impactful. On the other, it can feel heavy, technical, and emotionally challenging, making it difficult to translate into engaging social media content.

Hadassah Medical Center wanted to grow its social media presence organically, increase engagement, and expose broader audiences to the hospital’s work, people, and impact. The challenge was not only to grow followers, but to make complex medical topics accessible, engaging, and relevant for social media audiences.

In addition, the hospital operates in a highly sensitive environment, requiring careful messaging, responsible communication, and coordination with multiple departments and stakeholders.

The goal was to build a content strategy that would highlight Hadassah’s medical expertise, human stories, and unique multicultural environment, while maintaining a tone that fits naturally within social media platforms.

The Solution

Angora Media partnered with Hadassah Medical Center to build and manage a full organic social media strategy focused on storytelling, human-centered content, and platform-native formats.

Instead of focusing only on medical technology and clinical information, the strategy placed the people behind the hospital at the center of the story: doctors, nurses, patients, interns, and staff. By combining medical knowledge with personal stories, emotional moments, humor, and trends, we created content that felt authentic, accessible, and engaging.

The strategy focused heavily on short-form video and platform-specific content formats, while maintaining a consistent content structure and ongoing collaboration with the hospital’s marketing team and medical staff.

Key phases:

• Content Strategy & Content Pillars: Defined content categories including medical education, real-life stories, staff stories, humor, trends, and real-time marketing content.
• Human-Centered Storytelling: Focused on the people behind the hospital, turning doctors, nurses, and staff into the main characters and storytellers of the brand.
• Short-Form Video Production: Conducted regular filming days to produce a consistent flow of Reels, TikTok videos, Stories, and posts tailored to each platform.
• Platform-Specific Content Execution: Used different content formats strategically, including Stories for engagement, Reels for reach, and posts for educational and informational content.
• AI-Powered Creative Campaigns: Created special campaigns using AI-generated visuals and creative concepts, such as the Jerusalem Day campaign that reimagined city landmarks through a medical lens.
• Ongoing Optimization & Growth: Each month, content performance was analyzed and used to refine the content strategy, formats, and storytelling approaches.

The Results

Through a consistent, human-centered content strategy and ongoing collaboration with the hospital staff, Hadassah Medical Center achieved significant organic growth and engagement across social media platforms, without using paid media:

• 2M million TikTok views
• 1,500% increase in Instagram engagement
• 470% increase in Facebook post interactions

Beyond the numbers, Hadassah successfully transformed its social media presence into a storytelling platform that highlights the people, stories, and impact behind the hospital, strengthening its brand, public engagement, and emotional connection with audiences.