Holly Alieva

I am a Life Science graduate from McMaster University with a proven track record in sales, marketing, and scientific research, gained through employment and student involvement. I am passionate about a career in marketing and sales, with diverse experiences in sales generation, marketing, project and event management, and account management.

marketing-strategies-used-by-lush-to-draw-in-a-larger-customer-base
marketing-strategies-used-by-lush-to-draw-in-a-larger-customer-base
blog | Beauty & Cosmetics Marketing

Lush Marketing Strategy: How to Attract and Retain Beauty Customers

Lush Cosmetics, the British pioneer of handmade and ethical beauty, made a headline-worthy decision: it quit social media entirely. No Facebook, no Instagram, no TikTok. At a time when most brands double down on digital engagement, Lush walked away from …

2024-digital-marketing-trends-voice-search-chatbots-and-the-future-of-seo
2024-digital-marketing-trends-voice-search-chatbots-and-the-future-of-seo
blog | Digital Marketing

2024 Digital Marketing Trends: Voice Search, Chatbots, and the Future of SEO

The year 2024 is not just another year on the calendar; it’s going to be a period of explosive development. Given how quickly technology is developing, staying ahead of the curve has become more than just a goal. With 2024 …

a-closer-look-at-flow-waters-marketing-strategies
a-closer-look-at-flow-waters-marketing-strategies
blog | Digital Marketing

A Closer Look at Flow Water’s Marketing Strategies

Flow Water, the premium alkaline spring water brand, has become a trailblazer in the beverage industry, capturing the spirits and minds of consumers with its commitment to sustainability and wellness. Since its birth in 2015, Flow Water has witnessed exponential …