Whello

CowManager develops smart sensors and software that help dairy farmers monitor the health, fertility and wellbeing of their cows. After becoming a market leader through word-of-mouth, the company wanted to accelerate growth across Europe, North America and Australia.

The challenge was not only to generate more leads, but to build a scalable marketing framework that could be replicated internationally while remaining locally relevant.

Although CowManager had a proven product and strong reputation, there was no digital marketing foundation in place. Tracking, reporting, campaign structures and customer journeys had to be built from the ground up.

Each market required its own language, cultural context and customer behaviour, making a one-size-fits-all approach impossible.

Whello built the complete international marketing infrastructure. We started by implementing a reliable data and tracking setup, creating dashboards and measurement frameworks to support data-driven decisions. After validating campaigns in the Dutch market, we developed a scalable full-funnel blueprint that could be rolled out internationally.

Every market followed the same strategic framework while adapting creatives, messaging, testimonials and video content to local farmers. Marketing automation through Salesforce ensured that leads were nurtured consistently across every region.

Today, CowManager operates with a scalable marketing engine across more than eight countries. Every new market launches from the same proven framework while maintaining local relevance.

The combination of performance marketing, local storytelling and data-driven optimisation has created a repeatable growth model that continues to generate qualified leads worldwide. Product launches such as “Find My Cow” gained international attention, while locally produced video campaigns and farmer testimonials significantly increased campaign performance.

Fastned is one of Europe’s leading fast-charging networks for electric vehicles, powered entirely by renewable energy. To accelerate the expansion of its charging network, the company launched a new bond offering aimed at private investors.

The challenge was clear: build trust, communicate the investment opportunity and launch a complete campaign within just two weeks.

Fastned needed to raise capital quickly while convincing experienced investors to support the next phase of its European growth.

The campaign had to balance financial credibility with Fastned’s sustainability mission. Every touchpoint, from landing page to email automation, needed to reinforce trust, transparency and urgency.

Whello developed and launched a fully integrated investment campaign within two weeks. Our team created and tested multiple campaign concepts, combining performance marketing, email automation, landing page optimisation and creative content. Investors were guided through personalised customer journeys based on their engagement, while messaging focused on both financial return and environmental impact.

Close collaboration between strategists, designers, developers and marketing automation specialists ensured rapid execution without compromising quality.

The campaign exceeded every expectation, raising more than €30 million—almost double the original investment target.

By combining a compelling proposition, data-driven optimisation and a seamless digital experience, Fastned successfully attracted investors while strengthening its position as Europe’s leading fast-charging network.

MobieTrain is a mobile learning platform that helps companies train employees through short, engaging learning sessions. Trusted by brands including BMW, Vans and Timberland, the company wanted to accelerate international growth and create predictable lead generation.

The challenge was to introduce a relatively unknown product category while building a scalable demand generation engine across multiple markets.

Microlearning was still an emerging concept, making awareness the biggest obstacle. MobieTrain needed to educate HR and Learning & Development decision-makers, generate qualified leads and nurture them into demo requests.

At the same time, the company wanted a marketing framework that could be rolled out internationally without rebuilding campaigns from scratch.

Whello developed a full-funnel growth strategy combining content marketing, LinkedIn advertising, Google Ads and marketing automation. We launched industry-specific lead generation campaigns using ebooks, case studies and video content tailored to sectors such as retail. Every interaction was measured, allowing us to optimise messaging, audiences and creative continuously.

The best-performing funnel became the blueprint for international expansion. Campaigns, HubSpot automation and reporting dashboards were rolled out across new markets while adapting messaging to local audiences.

The strategy delivered predictable lead generation and significant business growth. White paper downloads exceeded 100 per month, demo requests increased by 350%, and MobieTrain achieved a fourfold increase in annual revenue. The growth strategy also helped the company secure €4 million in investment, providing the foundation for further international expansion.

MyWay is a mobile parking app designed to make parking simple, fast and intuitive. Following a complete rebrand and app redesign, the company needed a website that would do more than showcase the product—it had to drive app downloads from day one.

The objective was clear: build a premium digital experience that converts visitors into users.

Most visitors would discover MyWay on their mobile devices, making mobile performance and conversion the highest priorities. The website needed to balance engaging animations and modern design with exceptional loading speed, while supporting the simultaneous launch of multiple paid marketing campaigns.

Whello designed and developed a mobile-first website using a headless CMS and React.js to maximise speed, flexibility and user experience.

Every element was built around app downloads. We streamlined the customer journey, created curiosity through product storytelling and optimised every interaction for mobile users. At launch, the website was supported by Google Ads, Apple Search Ads and social media campaigns, ensuring every visitor entered a seamless conversion funnel.

Daily collaboration between designers, developers and the MyWay team enabled rapid iterations and continuous optimisation throughout the launch.Within two months of launch, the website generated more than 14,600 app downloads with a 10.6% website conversion rate and a 31% click-through rate to the app stores.

The combination of conversion-focused UX, modern technology and integrated performance marketing created a scalable digital platform that continues to support MyWay’s growth.