rafiki-digital-agency

Rafiki Marketing

Verified Agency

Rafiki, meaning “ally” in Swahili, places customers at the core. We believe in tailored strategies, viewing customers as ongoing brand partners—not one-time buyers.

Asia HQ: Mumbai
11-50 Employees

About

At Rafiki, we build lasting partnerships with growth-driven brands, combining ten years of expertise with a client base of 80+ iconic brands like Baskin Robbins, Kate Spade, and Star Gold. With over 1000M in ad spend managed, we deliver data-driven results, focusing on social media and performance marketing to maximize impact and ROI. Our global team of trained experts creates tailored strategies that resonate locally, fostering a culture of learning, innovation, and risk-taking.

Founded in 2018 by Babson College graduate Arjun Sawhney and Tufts alum Sunaina Basu, Rafiki brings a creative, analytical edge to reimagine marketing success. Let’s start a conversation and create marketing magic together.

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