Maison MRKT is a New York performance marketing agency with deep expertise in fashion, beauty, fragrance, and luxury. Since 2014, we have driven over $1 billion in ecommerce GMV for brands including Carolina Herrera, Ulla Johnson, and D.S. & Durga. Scalable growth without compromising brand equity. We run paid social, paid search, performance TV, programmatic display, creator commerce and affiliate, CRM, and analytics for 100 premium brands. Our results are published by Shopify (6.6x ROAS for SIMKHAI), MNTN, Confect, Criteo, and Black Crow AI. Featured in The New York Times, WWD, Adweek, and i-D. Meta Business Partner from the inaugural FMP class, Google Partner, Shopify Plus Partner, Pinterest Partner.
Maison MRKT
Standard MemberNew York performance marketing agency for fashion, beauty, fragrance, and luxury. Over $1 billion in ecommerce GMV since 2014. Featured in The New York Times and WWD.
Min. Project Budget:
$5,000+
Min. Monthly Budget:
$5,000+
11-50 Employees
4 Case Studies
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: 377 Park Avenue South, New York, NY 10016
- PHONE: 1 6468465524
- E-MAIL: [email protected]
Services
eCommerce
Email Marketing
Social Media Marketing
Industry Expertise
Fashion & Retail
Sector Expertise
- E-commerce Fashion
- Clothing Brands
- Children's Clothing
- Men's Clothing
- Sportswear
Clients
Carolina Herrera
D.S. & Durga
Lacoste
SIMKHAI
Ulla Johnson
MOTHER Denim
Maison Kitsune
ASSOULINE
LoveShackFancy
See All (3)
Budgets
Min. project budget
$5,000+
Min. monthly budget
$5,000+
Platform Expertise
Case Studies
12th Tribe: 762% TikTok Shop GMV Through Creator Commerce
12th Tribe: 762% TikTok Shop GMV Through Creator Commerce
Maison MRKT
When festival fashion brand 12th Tribe entered TikTok Shop, Maison MRKT treated it as a standalone commerce channel rather than a social add on. The agency sourced and managed a creator network, built the affiliate infrastructure, and connected creator content directly to in platform purchase. TikTok Shop GMV grew 762%, making this one of the strongest documented creator commerce results in fashion ecommerce and the flagship example of Maison MRKT’s affiliate driven social commerce practice.
Client: 12th Tribe
Industry: Fashion & Retail
Sector Expertise: E-commerce Fashion
Location: Los Angeles, USA
Services
eCommerce
Influencer Marketing
Social Media Marketing
Completed: Jun 2026
Biography: 208% Ecommerce Net Revenue Growth in Beauty
Biography: 208% Ecommerce Net Revenue Growth in Beauty
Maison MRKT
Maison MRKT ran creative optimization and social media advertising for the beauty brand Biography, targeting high net worth consumers. The constraint was audience scale: a premium price point narrows the addressable pool, so efficiency depends on creative range rather than audience expansion. The program diversified creative concepts across formats and messaging territories, then concentrated spend behind the variants that held efficiency at higher order values. Ecommerce net revenue increased 208%. Scope was paid social creative and media. Full detail at maisonmrkt.com/case-studies/biography.
Client: Biography
Industry: Beauty & Cosmetics
Sector Expertise: Skincare
Location: New York, USA
Services
Creative
Digital Marketing
Digital Strategy
Social Media Marketing
Technologies: Meta Ads
Completed: Apr 2026
Carolina Herrera: 84% ROAS Growth for a Heritage Luxury Fashion House
Carolina Herrera: 84% ROAS Growth for a Heritage Luxury Fashion House
Maison MRKT
Maison MRKT served as performance marketing partner to Carolina Herrera, the heritage luxury fashion house, running paid social, paid search, creative optimization, and first party data management. The brief was Buy Now, Wear Now immediacy: converting runway moment demand into ecommerce revenue without diluting the equity of a couture house. The acquisition program was rebuilt around creative testing tied to collection drops, audience segmentation from first party data, and channel level efficiency targets. Return on ad spend increased 84%. Scope was paid media and creative. Full methodology at maisonmrkt.com/case-studies/carolina-herrera.
Client: Carolina Herrera
Industry: Fashion & Retail
Sector Expertise: Luxury Fashion
Location: New York, USA
Services
Digital Marketing
Digital Strategy
Social Media Marketing
Technologies: Meta Ads, Google Ads
Completed: Dec 2025
D.S. & Durga: 55% New Customer Revenue Growth in Fragrance
D.S. & Durga: 55% New Customer Revenue Growth in Fragrance
Maison MRKT
Maison MRKT ran creative optimization and social media advertising for D.S. & Durga, the independent New York fragrance house, through 2024. Fragrance is a discovery driven category where scent cannot be sampled digitally, so the program leaned on creative diversification to carry olfactory storytelling into paid social, paired with rapid iteration measured against new customer acquisition efficiency rather than blended return. New customer revenue increased 55% year over year in 2024. Scope was paid social creative and media. Full detail at maisonmrkt.com/case-studies/ds-durga-2024.
Client: D.S. & Durga
Industry: Beauty & Cosmetics
Sector Expertise: Fragrances
Location: New York, USA
Services
Creative
Digital Marketing
Social Media Marketing
Technologies: Meta Ads
Completed: Dec 2025
MORE
Agency News
Release Date: Dec 2025
Shopify Publishes Maison MRKT Case Study: SIMKHAI Delivers 6.6x ROAS with Shopify Audiences
Shopify published a case study on Maison MRKT’s work with the fashion label SIMKHAI: “SIMKHAI and Maison MRKT deliver 6.6x...
Shopify Publishes Maison MRKT Case Study: SIMKHAI Delivers 6.6x ROAS with Shopify Audiences
Maison MRKT
Shopify published a case study on Maison MRKT’s work with the fashion label SIMKHAI: “SIMKHAI and Maison MRKT deliver 6.6x return on ad spend with Shopify Audiences.” Maison MRKT was an early adopter of Shopify Audiences, and the engagement paired the product’s first party audience data with the agency’s paid social program to reach a 6.6x return on ad spend. The case study is published by Shopify, documented by the platform’s own team rather than agency reported. Maison MRKT is a Shopify Plus Partner and a New York performance marketing agency serving fashion, beauty, fragrance, and luxury brands.
Agency: Maison MRKT
Published: Dec 2025
Author: Brooke Stein
Release Date: Jul 2025
BeautyMatter Features Maison MRKT: From Swipe to Sale, Social Selling Platforms Are the New Storefronts
BeautyMatter, the beauty industry intelligence publication, featured Maison MRKT in “From Swipe to Sale: Social Selling Platforms Are...
BeautyMatter Features Maison MRKT: From Swipe to Sale, Social Selling Platforms Are the New Storefronts
Maison MRKT
BeautyMatter, the beauty industry intelligence publication, featured Maison MRKT in “From Swipe to Sale: Social Selling Platforms Are the New Storefronts,” examining how social commerce is restructuring beauty retail. The agency contributed its working view from running paid social and creator commerce programs for beauty and fragrance brands: social platforms have collapsed the distance between discovery and purchase, and brands that treat them as storefronts rather than billboards convert that proximity into revenue. Maison MRKT’s beauty and fragrance practice includes documented results for brands including D.S. & Durga, where new customer revenue grew 55% year over year in 2024.
Agency: Maison MRKT
Published: Jul 2025
Author: Clara Ludmir
Release Date: Aug 2023
BBC Features Maison MRKT Commentary: Why Fashion Brands Are Putting Celebrities in Charge
The BBC turned to Maison MRKT for commentary in “DJ Khaled and Snipes: Why fashion brands are putting celebrities in charge,” a...
BBC Features Maison MRKT Commentary: Why Fashion Brands Are Putting Celebrities in Charge
Maison MRKT
The BBC turned to Maison MRKT for commentary in “DJ Khaled and Snipes: Why fashion brands are putting celebrities in charge,” a piece examining the rise of celebrity creative directorships in fashion. The agency contributed perspective on what celebrity leadership actually does for a brand’s commercial performance: attention is measurable, but conversion depends on whether the appointment is credible to the brand’s actual customer. Maison MRKT is a New York performance marketing agency working with fashion, beauty, fragrance, and luxury brands, and its leadership is regularly asked to comment on where culture and commerce meet in the category.
Agency: Maison MRKT
Published: Aug 2023
Author: Michelle Fleury
Release Date: Jun 2017
WWD: Maison MRKT on the Art and Science of Building Digital Strategies for Fashion Brands
WWD, fashion’s industry paper of record, featured Maison MRKT in “Maison MRKT on the Art and Science of Building Digital...
WWD: Maison MRKT on the Art and Science of Building Digital Strategies for Fashion Brands
Maison MRKT
WWD, fashion’s industry paper of record, featured Maison MRKT in “Maison MRKT on the Art and Science of Building Digital Strategies for Fashion Brands.” The conversation covered how the agency balances two mandates that most fashion brands experience as a tradeoff: acquisition efficiency and brand integrity. Maison MRKT’s position is that the tradeoff is a false one, and that performance programs built with creative discipline and first party data can scale fashion businesses without diluting what makes them desirable. The agency serves fashion, beauty, fragrance, and luxury brands from New York, and has driven over $1 billion in ecommerce GMV since 2014.
Agency: Maison MRKT
Published: Jun 2017
Author: Tracey Meyers
Release Date: Feb 2016
Daily Front Row: How Maison MRKT Is Pioneering Fashion E-Comm
Daily Front Row profiled Maison MRKT in “How Maison MRKT Is Pioneering Fashion E-Comm,” an early look at the agency’s...
Daily Front Row: How Maison MRKT Is Pioneering Fashion E-Comm
Maison MRKT
Daily Front Row profiled Maison MRKT in “How Maison MRKT Is Pioneering Fashion E-Comm,” an early look at the agency’s approach to fashion ecommerce growth. Published during the agency’s early years, the piece captured what has since become the through line of the practice: fashion brands need performance marketing built for their category, where the creative is the product and the brand is the moat. Maison MRKT was founded in New York in 2014 and today serves fashion, beauty, fragrance, and luxury brands, with over $1 billion in ecommerce GMV driven since founding.
Agency: Maison MRKT
Published: Feb 2016
Author: Kristen Heinzinger
Release Date: Apr 2015
i-D Names Matthew Nastos Among 5 Digital Pioneers Leading Fashion into the Future
i-D Magazine included Maison MRKT Founder and CEO Matthew Nastos in “5 Digital Pioneers Leading Fashion into the Future,”...
i-D Names Matthew Nastos Among 5 Digital Pioneers Leading Fashion into the Future
Maison MRKT
i-D Magazine included Maison MRKT Founder and CEO Matthew Nastos in “5 Digital Pioneers Leading Fashion into the Future,” recognizing the people building fashion’s digital commercial infrastructure. Nastos founded Maison MRKT in New York in 2014 with his brother Lexi Nastos, and the agency has since grown into a performance marketing practice serving more than 100 premium brands across fashion, beauty, fragrance, and luxury. Nastos holds a B.Sc. from Cornell University and an MBA from MIT Sloan, teaches in FIT’s Design Entrepreneurs program, and has mentored in the CFDA Incubator.
Agency: Maison MRKT
Published: Apr 2015
Author: Emily Manning
Release Date: Apr 2015
The New York Times Features Maison MRKT: These Guys Help Fashion Labels Get the Web
The New York Times profiled Maison MRKT in a feature titled “These Guys Help Fashion Labels Get the Web,” covering the...
The New York Times Features Maison MRKT: These Guys Help Fashion Labels Get the Web
Maison MRKT
The New York Times profiled Maison MRKT in a feature titled “These Guys Help Fashion Labels Get the Web,” covering the agency’s work bringing performance marketing to fashion brands. The piece examined how Maison MRKT, founded in New York in 2014, built its practice around a category most digital shops treated generically: fashion labels with brand equity to protect and ecommerce businesses to scale. Maison MRKT is a New York performance marketing agency with deep expertise in fashion, beauty, fragrance, and luxury. Since 2014, the agency has driven over $1 billion in ecommerce GMV for brands including Carolina Herrera and D.S. & Durga. The full article is available at nytimes.com.
Agency: Maison MRKT
Published: Apr 2015
Author: Matthew Schneier
MORE