FinancialMarkets.media

FinancialMarkets.media (FMM), a specialized marketing agency for fintech, forex, trading and financial services, combines paid media expertise with an extensive network of financial and business media outlets to help financial brands reach relevant audiences and strengthen their digital visibility.

Paid media built for financial markets
FMM develops performance-driven paid media strategies tailored to the financial industry, including display, native ads, editorial content and PR, retargeting, listings and directories, review articles, email blast and social media.

Its sector-specific expertise allows campaigns to be developed around the unique audiences, markets and challenges of fintech and financial services companies.

An extensive financial media network to reach your audience
A key differentiator for FMM is its broad network of financial, fintech, trading, investment and business media outlets.

The network gives clients access to relevant digital publications and industry platforms, creating opportunities to combine paid media, branded content, media placements and digital PR.

Rather than relying solely on mainstream advertising platforms, FMM helps financial brands build visibility across the media environments where their target audiences are already researching markets, investment and financial products.

Combining performance with visibility
FMM integrates paid media with SEO, content marketing, digital PR and online reputation, creating a broader strategy for fintech brands looking to increase both customer acquisition and long-term digital visibility.

With its combination of financial-industry expertise, performance marketing and an extensive media network, FMM provides a specialized marketing solution for companies operating across the global financial ecosystem.

FinancialMarkets.media (FMM) is a specialist digital marketing agency for financial institutions, fintech companies, forex brokers, trading platforms, investment firms and other financial services businesses.

Built by traders and marketers and backed by FXStreet Group, FMM combines financial-industry expertise with digital marketing services designed specifically for financial companies.

What services does FinancialMarkets.media provide?

FMM provides a range of digital marketing services for financial brands, including:

• Financial SEO and AI Search Optimisation
• Digital PR and financial press release distribution
• Financial media buying and advertising
• Paid media and performance marketing
• Content marketing and content optimisation
• Social media marketing
• Influencer marketing for financial brands
• Website development and digital creative services

This specialist focus allows FMM to work with companies operating in areas such as forex, fintech, trading, investment, crypto and financial services.

Financial SEO and AI Search Optimisation

As consumers increasingly use AI-powered platforms to research companies and financial services, financial brands need to consider how their businesses are represented across search engines, AI systems and third-party websites.

FMM’s Financial SEO and AI Search Optimisation approach combines traditional search optimisation with content, entity-focused information, digital PR and third-party media exposure.

There is no single technical change that guarantees a company will appear in an AI-generated answer. Instead, FMM focuses on helping financial brands build a stronger and more consistent digital presence across the sources that search engines and AI systems can discover.

Financial media and digital PR

A key part of FMM’s offering is its financial media network.

FMM works with financial, fintech, forex, trading, investment and business publications to provide brands with opportunities for media placements, branded content, advertising and digital PR. This allows financial companies to build visibility beyond their own websites and reach audiences already interested in financial markets and services.

FMM also provides press release distribution and digital PR, helping companies distribute announcements, insights and corporate content across relevant financial and business media.

Why financial-sector expertise matters

Financial marketing requires an understanding of specialised audiences, products, terminology and media environments.

FMM was built specifically around the financial sector and combines marketing expertise with knowledge of financial markets. Its services are designed for companies that need to reach traders, investors, financial professionals and consumers of financial products.

Rather than operating as a generalist digital agency, FMM focuses on the financial ecosystem, combining SEO, AI Search Optimisation, paid media, digital PR and financial media exposure.

About FinancialMarkets.media

FinancialMarkets.media (FMM) is a 360º marketing agency built by traders and marketers to serve financial institutions. Backed by FXStreet Group, FMM’s mission is to help financial firms achieve their marketing objectives while supporting greater transparency and visibility within the financial markets ecosystem.

October 2026, FinancialMarkets.media (FMM), a marketing and media platform focused on the financial markets industry, is strengthening its focus on online reputation as a key component of brand development for trading brokers and fintech companies.

As competition across the online trading sector continues to intensify, establishing a recognizable and credible digital presence has become increasingly important for businesses seeking to differentiate themselves. Beyond traditional advertising, brands are placing greater emphasis on how they appear across digital publications, industry media and online conversations.

Online Reputation Becomes a Strategic Priority
For trading brokers and financial services companies, online reputation extends beyond individual marketing campaigns. It encompasses the broader digital footprint a brand develops over time, including its visibility in relevant publications, the consistency of its messaging and the content associated with its name across online channels.

A coordinated approach to these elements can help businesses strengthen brand awareness, communicate their positioning more effectively and establish a more consistent presence across the digital ecosystem. This is particularly relevant in the trading industry, where audiences encounter numerous competing providers and may engage with a brand across multiple platforms before forming an impression.

Commenting on the announcement, Sergi López Tomàs, CEO of FinancialMarkets.media, said:

“As trading brokers compete for visibility in an increasingly competitive digital landscape, we are strengthening our focus on online reputation as a core pillar for brand growth. Through strategic media placements, relevant publication mentions and user-generated content, our clients can build a more consistent and credible online presence. At Financial Markets.media (FMM), we see this as essential to long-term brand recognition and trust.”

In response to this evolving landscape, FMM is emphasizing the role of a more comprehensive online presence, bringing together strategic media placements, relevant publication mentions and user-generated content (UGC) to help businesses build greater brand consistency and recognition.

Building a More Consistent Digital Brand Presence

Through this strategic focus, FinancialMarkets.media aims to reinforce the importance of connecting brand visibility with a coherent digital identity. Rather than treating media exposure and online content as isolated activities, businesses can benefit from an approach that considers how different touchpoints contribute to their overall positioning.

For brokers and fintech companies operating in a crowded digital environment, this means looking beyond short-term exposure and considering how their presence develops across relevant publications and online platforms over time.

By highlighting the relationship between visibility, consistency and credibility, FinancialMarkets.media continues to position online reputation as an important consideration for businesses seeking sustainable brand growth in the financial markets sector.

As digital competition evolves, a well-managed online presence can play an increasingly important role in helping financial brands communicate their value, strengthen recognition and remain visible to their target audiences.

This guide brings together a practical collection of financial regulators, industry publications, technology platforms and specialist financial marketing resources that brokers, banks and fintechs should know about. Bookmark this list as we will be updating it with useful resources.

Financial Regulators

FCA: Financial Conduct Authority
The UK’s financial services regulator. Useful for regulatory guidance, rules, enforcement updates, financial promotions guidance and the Financial Services Register, particularly for businesses operating in the UK.

ASIC: Australian Securities & Investments Commission
Australia’s corporate, markets and financial services regulator. Useful for licensing information, regulatory guidance, enforcement updates and financial services requirements in Australia.

CySEC: Cyprus Securities and Exchange Commission
Cyprus’s securities and investment services regulator. Useful for regulatory announcements, investor warnings, circulars, guidance and information about regulated financial firms in Cyprus and the EU.

SEC: U.S. Securities and Exchange Commission
The US securities regulator. Useful for securities regulation, enforcement actions, investor protection, public company information and financial market developments.

CFTC: Commodity Futures Trading Commission
The US regulator for futures, options and swaps markets. Particularly useful for forex, derivatives, commodities and trading-related regulation.

NFA: National Futures Association
The US derivatives industry’s self-regulatory organisation. Useful for registration, compliance and background information on futures and forex businesses.

FINRA: Financial Industry Regulatory Authority
A US securities industry regulator overseeing broker-dealers and registered representatives. Useful for broker regulation, compliance, investor information and financial industry research.

ESMA: European Securities and Markets Authority
The EU authority responsible for investor protection and stable, orderly financial markets. Useful for EU regulatory developments, consultations, warnings, guidance and market research.

FINMA: Swiss Financial Market Supervisory Authority
Switzerland’s financial market regulator. Useful for financial services regulation, licensing and market supervision in Switzerland.

BaFin: Federal Financial Supervisory Authority
Germany’s financial regulator, covering banking, financial services, insurance and securities markets. Useful for businesses targeting the German financial market.

MAS: Monetary Authority of Singapore
Singapore’s central bank and financial regulator. Useful for financial services regulation, fintech, payments, banking and financial market developments across Asia.

SFC: Securities and Futures Commission Hong Kong
Hong Kong’s securities and futures regulator. Useful for licensing, enforcement, investor protection and financial market regulation in Hong Kong.

FSMA: Financial Services and Markets Authority Belgium
Belgium’s financial services regulator. Useful for financial product regulation, investor protection, financial markets and conduct requirements.

DFSA: Dubai Financial Services Authority
The regulator for financial services conducted in or from the Dubai International Financial Centre. Useful for businesses targeting Dubai and the DIFC.

ADGM FSRA: Financial Services Regulatory Authority
The financial regulator within Abu Dhabi Global Market. Useful for fintech, financial services, capital markets and digital asset regulation in Abu Dhabi.

You can follow our monthly regulation roundup reports for compliance updates, news and financial marketing changes.

Global Financial and Banking Institutions

Bank for International Settlements
The BIS supports central banks and financial authorities with research, statistics and analysis covering banking, monetary policy, financial stability and global markets. Useful for authoritative banking and macroeconomic research.

International Monetary Fund
The IMF provides global economic research, country data, forecasts and reports covering the world’s economies and financial systems. Useful for macroeconomic, FX, inflation, growth and country-specific research.

World Bank
Provides global economic research, development data, country indicators and financial information. Useful for emerging markets, financial inclusion and country-specific content.

OECD
Provides economic research, policy analysis and international datasets covering economies, financial markets, taxation, digitalisation and consumer issues. Useful for comparative economic and market research.

European Central Bank
The ECB provides monetary policy information, economic analysis, banking statistics, financial stability research and euro-area data. Useful for eurozone, inflation, interest rate, banking and payments content.

Financial Industry Publications

Finance Magnates
Covers online trading, forex, fintech, payments, cryptocurrency and financial services through news, analysis, research and industry information. Useful for brokers, fintechs, trading platforms and financial marketers.

FinanceFeeds
Covers forex, CFDs, fintech and digital assets, including brokers, trading platforms, regulation and trading infrastructure. Useful for forex and CFD marketers, brokerages and financial technology providers.

LeapRate
Covers online trading, brokers, fintech, financial markets and industry developments. Useful for forex, CFD, brokerage and financial technology research.

FX News Group
Specialist coverage of the global online trading and forex industry, including brokers, technology, regulation and industry appointments. Useful for FX brokers, fintech providers and industry marketers.

FXStreet
Provides forex news, market analysis, economic calendars and trading information. Useful for forex content teams, market commentary and trader audience research.

Financial Times
One of the world’s leading financial newspapers, covering markets, economics, banking, investment, companies and global politics. Useful for executive-level financial intelligence, trend identification and high-quality source material.

Reuters
A global news agency covering financial markets, economics, companies, politics and breaking news. Useful for fact-checking, market developments, corporate news and financial news monitoring.

Bloomberg
Provides financial news, market data and analysis covering global financial markets. Useful for institutional market intelligence and financial news research.

Specialist Financial Technology Platforms

XTB
Previously X Open Hub, XTB provides institutional liquidity and trading infrastructure to banks, brokers and fintechs, including multi-asset liquidity and connectivity solutions. Useful for broker technology, liquidity, institutional trading and fintech research.

oneZero
Provides trading technology, connectivity, liquidity management, data and engagement tools for brokers, banks and financial institutions. Useful for FX infrastructure, liquidity, broker technology and trading data.

Devexperts
Develops trading platforms, exchange infrastructure, market data technology and capital markets software. Useful for brokerages, exchanges, wealth management and financial technology research.

Match-Trade Technologies
Provides trading platforms, CRM, liquidity and data feeds, prop trading software, copy trading and trading infrastructure. Useful for forex brokers and prop trading companies.

Brokeree Solutions
Provides broker technology including social trading, PAMM, liquidity bridges, risk management and prop trading solutions. Useful for retail brokers and prop firms.

cTrader
A trading platform and technology ecosystem used by brokers and traders, particularly across forex and CFD markets. Useful for understanding broker technology and the trading-platform landscape.

Metaquotes
MetaQuotes is a financial technology company best known for developing MetaTrader 4 (MT4) and MetaTrader 5 (MT5), two of the most widely recognised trading platforms used by forex and CFD brokers globally.

Content, Brand and Events

Contentworks Agency
For 10 years Contentworks Agency has remained committed to helping financial businesses navigate an increasingly complex and competitive landscape. Led by experienced financial marketers, Contentworks Agency delivers strategy & consulting, forex analysis, content marketing, social media management, PR and reputation management to leading finance brands around the world.

QUBE Events
QUBE Events is a global organiser of Finance, Forex, Fintech, Payments and RegTech events, bringing together senior executives, decision-makers, regulators, technology providers and industry experts across the UK, USA, UAE, Cyprus, Greece, Switzerland, Spain, Ireland, Malta, South Africa, Australia and Singapore. Its portfolio includes the NextGen Payments & RegTech Forums, the Financial Innovation Forum, the Vision Forex Forum, the Global Trade Finance Expo, the Private Wealth & Funds Forum and the ICPAC Mediterranean Finance Summit.

Boldive
Boldive is a design and marketing studio that helps companies make their offering clear, compelling and easy to act on. From web design to Meta Ads campaign management, everything is created with the audience, business goal and desired next step in mind. The result not only delivers a polished visual experience but also effectively communicates the company’s value and encourages meaningful action.

Financial Markets Media
FinancialMarkets.media (FMM) is a specialist 360° marketing agency dedicated exclusively to the financial and fintech industries. Backed by FXStreet and built by traders and marketers, FMM combines first-hand financial-market knowledge with specialist marketing expertise, a combination that sets it apart from generalist agencies. Its services span financial PR and media buying, SEO, AEO, digital reputation management, and white-label financial content, allowing brokers, fintechs, banks, and financial institutions to build visibility across traditional search engines and emerging AI platforms. Rather than focusing solely on individual campaigns or placements, FMM takes a multi-channel approach to digital visibility, helping brands strengthen their authority and reputation across thousands of relevant online touchpoints. This combination of financial-sector expertise, publisher reach, PR capabilities, and search and AI visibility makes FMM a specialist partner for financial brands looking to increase their online presence and credibility.

MotionMilk
MotionMilk specialises in video production for financial brands, helping fintechs, banks, brokers and other financial services businesses communicate complex products and services through engaging visual content. From brand videos that bring a company’s identity, values and expertise to life, to animated videos that simplify financial concepts, explain products and make complex information easier to understand, MotionMilk combines creativity with a strong understanding of the financial sector. Whether you’re launching a new fintech product, building brand awareness or educating your audience, their video production expertise helps financial brands tell their stories in a clear, compelling and memorable way.

Buzz Dealer
Buzz Dealer is a global digital marketing agency specialising in online reputation management, PR, Digital PR, SEO, ASO and Generative Engine Optimization (GEO). It has a particular focus on financial brands, including forex and CFD brokers, crypto businesses, PSPs, multi-asset brokers and banks.

Growth-onomics
Growth-onomics is a data-driven performance and growth marketing agency based in Cyprus, with a global client base. The agency focuses on turning data and customer insights into measurable growth through performance marketing, SEO, AEO, CRO, UX, customer journey optimisation and omnichannel campaigns. Its team has particular experience working with fintech, SaaS and other highly competitive digital businesses, making it relevant to financial brands looking for measurable acquisition and revenue growth.

Cyprus Graphics
Cyprus Graphics is a professional printing and graphic production company offering everything from business cards, brochures and corporate stationery to large-format displays, stickers, banners and specialist finishes. Useful for financial brands, forex brokers, fintechs and trading companies looking for high-quality forex-specific marketing and graphic design, including broker presentations, trading event materials, banners, business cards, brochures, branded stationery, promotional materials and other physical brand assets.

Let’s Talk Financial Marketing
At Contentworks, we specialise in financial marketing for banks, fintechs, forex brokers, payments companies, crypto businesses, prop trading firms and other financial brands, combining financial sector knowledge with content, SEO, PR, social media and digital marketing expertise. Book a Zoom call with our team to get started.

Global foreign exchange turnover hit $9.6 trillion a day in April 2025, a record, and much of it driven by a single month of tariff-shock trading. Cyprus, the licensing base for hundreds of the brokers handling that flow, approved 47 new investment firm licences in 2025 alone, even as its regulator suspended two firms outright within four months of each other, fined another €200,000 for helping clients evade the EU’s leverage cap, and watched a Europe-wide supervisory review land on local conflict-of-interest policies. This is what the region’s forex CEOs are actually doing to close that gap.

A record year for volume, and for shocks

The Bank for International Settlements’ Triennial Survey, conducted every three years across more than 1,100 banks and dealers in 52 jurisdictions, put average daily FX turnover at $9.6 trillion in April 2025, up from $7.5 trillion in 2022. It is the highest figure the BIS has recorded since it began the survey in 1986.

It is also, by the BIS’s own timing, a snapshot of an unusually volatile month. April 2025 caught the peak of that year’s US tariff shock, and several market analysts who reviewed the survey afterward flagged the same caveat: a large share of the jump reflects one turbulent month rather than a permanently higher baseline. The number is real. Whether it is the new normal or a spike is not yet settled.

What has followed since has not been calm either. The Bank of England’s July 2026 Financial Stability Report describes a negative energy supply shock from the conflict in the Middle East, which pushed energy prices and sovereign bond yields sharply higher before a US-Iran memorandum of understanding brought them part of the way back down, alongside a Trade Policy Uncertainty Index still running well above its historical average. The UK added its own shock in June, when Prime Minister Keir Starmer’s resignation put pressure on sterling. Closer to home, the European Central Bank raised its deposit rate to 2.25 per cent in June 2026 and 2.50 per cent in September, its first increases since 2023, and we have already covered what that means for domestic borrowers.

None of this is forex-specific. All of it lands on forex brokers first, because currency markets are where every other shock gets priced within minutes.

A regulator that is no longer just counting licences

Cyprus’s position as the EU’s largest hub for retail forex and CFD brokers is not new. What has changed is how closely CySEC is now looking at what it has licensed.

According to Zitadelle AG, a regulatory advisory firm that tracks CySEC’s licensing register, and which is the source here because CySEC itself does not publish a single running count in this form, the regulator approved 47 new Cyprus Investment Firm licences in 2025, taking the number of supervised entities to 808, alongside roughly €2.3m in fines issued that year.

The same year produced a run of individually documented enforcement actions.

Triangleview Investments Ltd (CIF 384/20, the 3angleFX brand) had its licence fully suspended over anti-money-laundering failures, board and management deficiencies, and organisational shortcomings. CySEC’s board made the decision on 17 March 2025, though the suspension was not publicly announced until August. Triangleview had already paid a €50,000 settlement to CySEC in 2022 over a separate client-funds failure.

Conotoxia Ltd (CIF 336/17, part of Poland’s Conotoxia Holding, whose home-market payments licence had already been revoked by Poland’s KNF in October 2024) had its own licence fully suspended by CySEC on 23 July 2025, over board oversight, shareholder-suitability and organisational failures. The same board meeting fined the firm €3,650 for breaching anti-money-laundering rules and €1,300 separately for a late quarterly filing. CySEC withdrew Conotoxia’s licence entirely on 22 December 2025, nine months after Triangleview’s suspension and less than a year after the fine.

IC Markets (EU) Ltd was fined €200,000, CySEC’s board finding the firm had knowingly helped clients access leverage of up to 1:1000 through a third-country group entity, circumventing the EU’s 1:30 retail cap, a repeat of conduct it had already assured the regulator it had fixed. CySEC’s chairman at the time, Dr George Theocharides, said the regulator takes any misconduct by supervised firms seriously.

Eurotrade Investment RGB Ltd was fined a comparatively trivial €100 in August 2026, for missing a quarterly filing deadline, a sign of how far down into routine paperwork CySEC’s enforcement net now reaches.

VPR Safe Financial (operator of Alvexo) and FIBO Markets also voluntarily surrendered their CIF licences within the same window. At the sharper end, the directors of Ayers Alliance were fined and banned after their firm surrendered its licence amid client payout problems, the closest thing on this list to what a real trust failure costs.

Layered on top of that is a Europe-wide review. ESMA confirmed in its own announcement that it is running a 2026 Common Supervisory Action with national regulators on MiFID II conflicts of interest, examining how firms are influenced by staff remuneration and inducements, how digital platforms steer retail clients toward certain products, and how firms manage the tension between their own profit and their clients’ interests.

Ahead of that review landing on Cyprus, Surveill, a compliance analytics firm, published its own assessment of 154 CySEC-regulated forex and CFD firms against 45 conflict-of-interest controls aligned to the review’s priorities. It is private research, not an ESMA or CySEC finding, and we present it as such: it found policies at some firms unchanged for a decade, and an average score of just 0.33 out of 3 specifically on digital-platform conflicts.

The floor every CEO has to defend, and the part that is actually optional

Segregated client funds. A 1:30 leverage cap on major pairs for retail clients. Mandatory negative balance protection. Membership of the Investor Compensation Fund, covering eligible clients up to €20,000 if a broker fails. None of this is new, and none of it is a differentiator any more, since it is the baseline every CySEC-licensed competitor already has to clear.

Where CEOs are actually competing now is one level up. Exness’s regional commercial director, Mohammad Amer, framed it plainly in a recent industry interview: execution quality, in his view, has stopped being a broad brand promise and become something a trader should be able to observe and test directly, not just take on faith. Skilling’s CEO, George Kyriakoudes, has made a similar case in his own public comments, describing transparency as a growth driver rather than a compliance cost, and arguing that clarity on spreads and fees matters more to traders than another new tool.

What happens when that layer fails is not hypothetical. When the proprietary trading platform Topstep suffered a run of outages in late 2025, its official response was widely seen by affected traders as inadequate, largely because it addressed the technical fix but not compensation for losses incurred during the disruption. Its public reviews fell sharply in the aftermath. The lesson generalises well beyond one firm: during exactly the moments volatility is testing a broker’s execution, a defensive or incomplete statement does more damage than the outage itself.

Where the compliance file ends and the reputation file begins

None of the above, the licensing, the audits, the fund segregation, the conflict-of-interest policy, is something a marketing function can manufacture. That work sits with compliance and it has to be real before anything else matters.

What sits squarely with marketing is a different question: once that work is actually done, does a prospective client ever see it? A clean CySEC file, a genuine audit trail and proper client-fund segregation carry no advantage if a competitor with a thinner compliance record is simply more visible in search results, review sites and financial press coverage at the moment a trader is comparing brokers.

That visibility gap is where firms like FinancialMarkets.media operate. Cyprus’s forex sector is one of the agency’s core client bases; its published client list includes brokers such as XM, IC Markets, HFM, FxPro or Exness. FMM provides SEO and AI search optimisation, content marketing, digital PR, online reputation strategy, link building and media buying, all tailored to financial institutions and trading brands. The objective is to ensure that a firm’s legitimate credentials, expertise and value proposition are visible across search engines, financial media, industry publications and other channels where prospective clients research and compare brokers, amplifying the story rather than replacing the underlying compliance and credibility behind it.

Put simply: compliance earns the trust. Communications is what determines whether anyone outside the firm actually finds out about it.

What comes next

CySEC has spent 2025 and 2026 licensing faster than almost any regulator in the EU, and inspecting more closely than at almost any point in its history. Both are true of the same regulator in the same period. Whether a given broker’s CEO is remembered for the first fact or the second, once ESMA’s 2026 conflicts-of-interest findings are actually published, will have less to do with a press statement than with which file, compliance or communications, was genuinely in order first.

Barcelona, Spain | October 2026

FinancialMarkets.media (FMM) has expanded its digital marketing offering with the launch of a dedicated LLM and Answer Engine Optimisation (AEO) service, designed to help financial brands strengthen their visibility and credibility across the rapidly evolving AI search landscape.

The launch comes as the way consumers research financial products, services and companies undergoes a significant transformation.

Building visibility where AI is answering

FMM has developed its resources, expertise and publisher relationships to address this shift, creating bespoke campaigns designed specifically around each client’s5 brand, market and target audience.

The new service combines several elements of digital visibility, including:

• High-authority publisher inventory designed to strengthen the external trust signals surrounding a brand.
• Brand and competitor research to identify the topics, entities and answer-engine keyword phrases where clients need to establish greater authority.
• Strategic content and digital PR designed to build relevant, credible online references around the brand.
• AEO-focused campaign planning aligned with the way prospects increasingly phrase questions to AI platforms.
• Detailed reporting and monitoring, enabling clients to understand how their online visibility develops and where opportunities remain.

Rather than applying a generic AEO strategy, FMM develops campaigns around the specific positioning and commercial objectives of each financial brand.

Sergi Lopez Tomas, CEO at FinancialMarkets.media, said:

“Our agency is agile enough to manage drastic changes in digital marketing, like the ones we are seeing propelled by AI now, and we are already seeing excellent results. What we have seen is that answer engines build responses from an ecosystem of signals: authoritative sources, consistent brand information, relevant entities, expert commentary and the wider reputation of a business online. Through this offering, our clients can engineer the authority signals that give their brands a stronger foundation to be discovered, referenced and cited by AI”.

As AI-generated answers become an increasingly important gateway to information, FMM believes that financial marketers need to consider where their brand is mentioned, what it is associated with and which authoritative sources validate it.

The company’s new LLM service forms part of FMM’s broader strategy to help financial businesses adapt to the next generation of digital discovery, combining its financial media expertise and extensive publisher network with SEO, digital PR, reputation management and AEO.

Financial brands can find out more at FMM and request a bespoke LLM/AEO proposal based on their current visibility, target markets and commercial objectives.

FinancialMarkets.media (FMM) exhibited at the two-day event, reconnecting with industry peers, building new relationships and participating in a dedicated industry roundtable.

Hong Kong, October 2026 — FinancialMarkets.media (FMM), a specialist marketing agency dedicated to the financial and fintech industries, participated in iFX EXPO Asia 2026, held in Hong Kong on October 8–9, welcoming industry professionals at its booth #160 and engaging with key players from across the Asian-Pacific trading and fintech ecosystem.

Throughout the event, the FinancialMarkets.media team had the opportunity to reconnect with familiar faces, catch up with existing industry contacts and establish new relationships with professionals from across the sector. The exhibition provided a valuable setting for face-to-face conversations, exchanging perspectives on the evolving financial services landscape and exploring opportunities for future collaboration.

In addition to its exhibition presence and meetings with industry professionals, FinancialMarkets.media also participated in a Business Connect roundtable titled “Pay Per Client? Acquisition in APAC & Beyond, from IB to CPX,” contributing to discussions on client acquisition approaches across the Asia-Pacific region and beyond.

FMM would like to thank everyone who visited its booth and connected with the team throughout iFX EXPO Asia 2026. The company values the opportunity to reconnect with existing industry contacts, establish new relationships and exchange perspectives with professionals from across the financial and fintech sectors. FinancialMarkets.media looks forward to continuing these conversations and reconnecting with industry peers at upcoming events.

About FinancialMarkets.media

FinancialMarkets.media is a digital marketing agency exclusively serving the financial services industry. Combining deep market expertise with one of the industry’s most extensive publisher networks, we help brokers, fintechs and financial institutions maximize their visibility across search engines, AI platforms and Tier-1 financial media. From strategic PR and media buying to SEO, AEO, digital reputation management and white-label financial content solutions, our campaigns are designed to amplify your brand across thousands of high-value online touchpoints, ensuring your business is seen, trusted and recommended wherever your audience is searching.

Contact: [email protected]

Website: https://financialmarkets.media

LinkedIn: https://www.linkedin.com/company/80937651/admin/dashboard/

FinancialMarkets.media (FMM) has launched a dedicated LLM and Answer Engine Optimisation (AEO) service to help financial brands build the authority and trust signals needed to increase their visibility across AI-generated answers.

The launch reflects a fundamental change in digital marketing. Until recently, the primary objective was to get a brand onto the first page of Google. Increasingly, the question being asked by marketers is different: “How do I get my company cited by ChatGPT?”

It is just one of a growing number of questions emerging as businesses attempt to understand how AI platforms discover, assess and reference brands. Other questions such as “How do I improve AI visibility?” and “Which agency specialises in AEO?” demonstrate the growing demand for specialist expertise in an area that is developing at remarkable speed.

From Google rankings to AI recommendations

FMM believes the evolution of search requires financial marketers to rethink what digital visibility means.

AI answer engines do not simply replicate traditional search results. They draw on information from across the web to construct answers, meaning a brand’s wider digital footprint, reputation, authority and the quality of the sources referencing it can all contribute to how that brand is represented.

For financial businesses in particular, trust is critical.

A brand may have a strong website and rank well for important Google searches, but if authoritative third-party sources do not reinforce its expertise and credibility, its visibility within AI-generated answers can remain limited.

FMM has therefore invested in developing its resources, publisher relationships and specialist expertise to create bespoke campaigns focused on strengthening these signals.

A bespoke approach to AI visibility

FMM’s LLM and AEO campaigns combine several areas of digital marketing to build a stronger foundation for AI visibility, including:

• High-authority inventory designed to establish credible third-party trust signals.
• Brand and competitor research identifying the topics, entities and question-based searches relevant to each client.
• Answer-engine keyword research focused on the questions potential customers are asking AI platforms.
• Strategic digital PR and content placement designed to increase authoritative references to the brand.
• Brand positioning around the subjects and areas of expertise where clients want to become recognised.
• Detailed reporting to track campaign development and changes in AI visibility over time.

The strategy is not based on simply producing more content. Instead, FMM analyses the wider information ecosystem surrounding a brand and identifies where additional authority, relevance and third-party validation can be established.

Sergi Lopez Tomas, CEO at FinancialMarkets.media, said: 
“AI visibility is rapidly becoming one of the most important new battlegrounds in digital marketing. The question is no longer simply whether Google can find your website. It is whether the wider web provides enough credible evidence for an AI system to understand who you are, what you specialise in and why your brand deserves to be referenced. We are building campaigns around those signals. Our objective is to create the authority ecosystem behind the brand, rather than simply trying to optimise an individual page for an AI platform.”

A new layer of financial marketing

The launch adds LLM and AEO to FMM’s existing range of financial marketing services, including digital PR, media buying, SEO, online reputation management, influencer marketing and financial content.

FMM is now offering bespoke LLM and AEO proposals based on a client’s existing online visibility, target markets, competitors and commercial objectives.

Financial businesses looking to understand how to improve AI visibility, assess their current position or develop a strategy for increasing their chances of being referenced in AI-generated answers can find out more at FinancialMarkets.media and request a bespoke proposal.

About FinancialMarkets.media

FinancialMarkets.media is a digital marketing agency exclusively serving the financial services industry. Combining deep market expertise with one of the industry’s most extensive publisher networks, we help brokers, fintechs and financial institutions maximise their visibility across search engines, AI platforms and Tier-1 financial media. From strategic PR and media buying to SEO, AEO, digital reputation management and white-label financial content solutions, our campaigns are designed to amplify your brand across thousands of high-value online touchpoints, ensuring your business is seen, trusted and recommended wherever your audience is searching.

Contact: [email protected]

Website: https://financialmarkets.media

LinkedIn: https://www.linkedin.com/company/80937651/admin/dashboard/

Expanding FinancialMarkets.media global network and presence across the APAC region.

FinancialMarkets.media (FMM) is pleased to announce its successful participation as an exhibitor at the Finance Magnates Singapore Summit 2026, held on May 13–14 in Singapore, one of the world’s leading financial and fintech hubs.

The event brought together key industry players from across the global trading, fintech, and digital assets ecosystem, highlighting the rapid evolution of the industry and the growing importance of international markets, with a strong focus on the rapid growth and opportunities within the Pacific region, alongside broader global market developments.

As an active participant with a dedicated booth, FinancialMarkets.media engaged with industry leaders, partners, and clients, strengthening its presence in the APAC region and further expanding its global network. The event provided valuable opportunities for meaningful discussions around media partnerships, brand visibility, and long-term collaboration within the financial services industry.

The Singapore Summit marked another important step in FinancialMarkets.media’s ongoing expansion strategy, reinforcing its commitment to delivering high-quality media solutions and strategic exposure across key global markets.

FMM also believes that participating in international expos is essential to maintaining the human touch that strengthens long-term relationships with clients and partners. In an increasingly digital industry, face-to-face interaction remains invaluable for building trust and lasting collaborations.

Barcelona, Spain, May 2026. FinancialMarkets.media (FMM), a performance-focused digital media and financial marketing agency, announces that it has officially joined the Google Partners Program.

The Google Partner status recognizes companies that demonstrate expertise in Google Ads, maintain strong campaign performance standards, and successfully help clients grow through digital advertising solutions across Google’s platforms.

By achieving Google Partner status, FinancialMarkets.media strengthens its position as a trusted marketing partner for financial brands, fintech companies, brokers, trading platforms, and investment-related businesses seeking scalable customer acquisition and measurable campaign performance.

“Becoming an official Google Partner is an important milestone for FinancialMarkets.media (FMM) and reflects the expertise and dedication of our entire team,” said Sergi López Tomàs, CEO of FinancialMarkets.media. “Our focus has always been on delivering transparent, data-driven marketing strategies that create real business growth for our clients”.

As a Google Partner, FMM is granted gains access to:

• advanced Google Ads training and certifications
• strategic insights and beta opportunities
• dedicated support from Google
• and enhanced tools to optimize advertising performance for clients globally

All of which will help FMM deliver even better service to their clients.

FMM offers a comprehensive suite of services, including Google Ads and social media Ads for financial brands, SEO, media buying, online reputation management, strategic public relations and media outreach, branding and UX/UI design, and Go-to-Market Strategy.

Known internationally for more than 25 years as a financial media and communications agency, FinancialMarkets.media has also developed a strong track record in performance marketing and digital acquisition strategy. The company’s inclusion in the Google Partners Program reflects its ongoing investment in campaign performance, advertising expertise, and data-driven client growth solutions.

About FinancialMarkets.media

FinancialMarkets.media is a 360º marketing agency built by traders and marketers to serve financial institutions. Backed by FXStreet group, our mission is to help financial firms to reach their marketing goals, but also help traders all around the globe to choose among trusted firms that cares about the security of their funds.

Media Contact:

Email: [email protected]

Marketing and Communication Director/ Carolina Bracale- [email protected]

Publisher Relations Director/ Helen Astaniou- [email protected]

Website: https://financialmarkets.media

Linkedin: https://www.linkedin.com/company/financialmarkets-media/

• FMM Seminar 2025 concluded with 177 registered attendees
• FMM Seminar featured a series of panels via its network of high-level digital media representatives including Bloomberg Media, Forbes Greece & Cyprus, TradingView, FXStreet and more.
• This exclusive B2B event brought together C-level executives, brokers, fintech innovators, and financial marketers
• FXStreet and FMM founders joined coinciding with the 25th anniversary of fxstreet.com,  sister company of the group, which culminated with a celebratory party at Novak bar.

Limassol, Cyprus – March, 2025 – The inaugural FinancialMarkets.media (FMM) Seminar 2025 convened on March 14 at the Carob Mill in Limassol, Cyprus, marking a significant milestone in the convergence of marketing and financial industries. This exclusive B2B event brought together C-level executives, brokers, fintech innovators, and financial marketers to engage in high-impact discussions on data-driven strategies for optimizing digital marketing performance.

The half-day seminar featured a series of panels and keynotes via its network of high-level digital media representatives including Bloomberg Media, Forbes Greece & Cyprus, TradingView, FXStreet and more. Company representatives and industry specialists in the areas of data attribution, digital media, AI and more, spoke about the latest digital marketing trends, and gave actionable insights into how to tackle these themes.

The programme was designed to provide attendees from fintech and financial firms operating worldwide, with real data on the successes and failures of digital financial marketing strategies. Topics ranged from the effectiveness of display campaigns for company growth to the integration of AI in design tools and strategy.

Sergi López Tomàs, CEO of FinancialMarkets.media, emphasized the importance of in-person interactions in the digital age, stating, “While digital platforms have transformed the way we communicate, the value of face-to-face best-practice events remains unparalleled. Events like the FMM Seminar 2025 facilitate meaningful connections and foster collaborations that drive innovation in our industry.”

Additionally, the seminar took place in the midst of the 25th anniversary celebrations of FXStreet, sister company of FMM, where its founders: Setxi Fernandez, Francesc Riverola and Míriam Pinatell, joined the delegation and hosted a post-event cocktail party at Novak bar.

The FMM Seminar 2025 set a new standard for financial marketing events, highlighting the critical role of data-driven strategies and personal connections in shaping the future of financial marketing.

FinancialMarkets.media extends its gratitude to all speakers, attendees, and sponsors – including its platinum sponsor; Acuity Trading, its networking sponsor; VIP360 and its lanyard sponsor; 242.group, for contributing to the success of FMM Seminar ’25

About FinancialMarkets.media

FinancialMarkets.media is a 360º marketing agency built by traders and marketers to serve financial institutions. Backed by FXStreet group, our mission is to help financial firms to reach their marketing goals, but also help traders all around the globe to choose among trusted firms that cares about the security of their funds.

Media Contact:

Email: [email protected]

Marketing and Communication Director: Carolina Bracale – [email protected]
Publishers Director: Helen Astaniou – [email protected]

Website: https://financialmarkets.media

Linkedin: https://www.linkedin.com/company/financialmarkets-media/