Verified Agency

For over 20 years Capsule has served as a faithful editor in the stories of legendary brands. Your story comes first here.

USA HQ: Minneapolis
11-50 Employees


Capsule has refused to adopt a descriptor since 1999. We’ve worked indoors and outdoors. We’ve strategized for billion dollar industries and nonprofits. Conducted research for brands both big and small. We’ve given new faces to startups and facelifts to businesses over a century old. We’ve named everything from apples to office chairs. Rebranded schools and orchestras. Crafted experiences for grocery stores and Super Bowls. Our refusal to limit our work to one specific industry, combined with the satisfaction we find from poking problems that others won’t touch with ten foot poles, has earned us quite the rolodex of partners over the last 20 years. So if you asked us to describe Capsule in a word, we guess our word would be “We can’t.”

Clients we’ve grown with include Patagonia, Thrivent Financial, Mattel, SmartWool, Minnesota Orchestra, Medtronic, Cargill, Target, 3M, Red Wing Shoes, The Honest Company, Yakima, Herman Miller, Caribou Coffee and Sanford Health.

  • HQ
Industry Expertise