Zoom Digital Performed Website Development and Digital Marketing Management for GymNation

Zoom Digital created organic content development and a strategic advertising campaign for GymNation, also boosted social media brand awareness in order to reinforce their business online.

Scope of work

  • Website improvements
  • Landing page development
  • SEO
  • Web maintenance
  • Social media management

Client Background

GymNation is the UAE’s top-notch affordable and flexible gym chain. It is their core belief that health and fitness should be reasonably affordable and accessible for all while not compromising on the perspectives of quality standards.

Gymnation operates out of some of the most massive Gym facilities in the UAE, having over 500 pieces of state-of-the-art Matrix Gym Equipment offering 200 classes per month, with everything free of charge, including virtual as well as on-demand classes.

The Challenge

Gymnation wanted to improve and maintain their website, develop landing page, spread social media brand awareness, increase participants in their monthly challenges, enhance online program sales and support with new launches. The basic goal was to boost ta their presence in relevant online search results, so as to earn more leads, sales, and revenue in order to boost their business online.

Zoom Digital’s Role

Zoom Digital executed detailed research on the prevailing issues and accomplished detailed organic content development and a strategic advertising campaign with regular strategy recommendations, inbound engagement monitoring, as well as monthly analytics reporting.

Zoom Digital’s digital marketing specialists team conducted an SEO audit, along with competitive review and keyword research so as to build a cohesive SEO plan. They also made sure the website was “responsive” on all onsite content, as well as functionalities on the type of device the customer is using: computer, tablet, laptop or mobile.

Win-Win Results

Zoom Digital’s digital marketing tactics immensely helped the gym business to grow since targeting the exact audience was effectively done via targeted marketing which became an ideal and effective way of giving more exposure to the gym and fitness business. Hence, they achieved the ultimate marketing goals of online channels like search as well as social media.


  • 35% organic traffic increase in 4 months
  • Domain rating increased from 21 to 34
  • Backlinks increased 56%
  • First page rankings in 4 months
  • Achieved optimal website speed

About Zoom Digital

Zoom Digital is a full services digital marketing agency and software development house based in Dubai. Their’re a team of expert developers, designers and digital marketing professionals who are passionate about what they do and getting results for clients.

Zoom Digital will work closely with your team to develop a bespoke, integrated digital marketing strategy and program with the aim of driving awareness and registrations of new prospect customers to help grow your business.

They can provide a complete end-to-end service, including full campaign and project management coupled with transparent reporting to form a collaboration based on trust.