Zoom Digital Helped AutoPro to Improve Its User Journey
Zoom Digital utilized focused keyword trends that targeted AutoPro’s precise audience and helps to make the user journey better.
Scope of Work
- SEO
- Content writing
Client Background
AutoPro operates as Dubai’s largest network of automotive facilities spread across a web of 42 convenient locations across all Dubai, Sharjah and Ras Al Khaima, offering a diversified array of great-value, tailored professional automotive services run by dedicated car care professionals. Currently, Autopro modern, state-of-the-art service centres operate across Dubai and the Northern Emirates, with many of their workshops located at ENOC and EPPCO petrol stations.
The Challenge
AutoPro wanted to enhance their brand awareness and quality leads online, so they partnered with Zoom Digital to help develop a successful digital marketing strategy based on SEO and content strategies to help increase web traffic.
Zoom Digital’s Role
Zoom Digital utilized focused keyword trends that targeted AutoPro’s precise audience. Zoom Digital created targeted blog, website, and social media content that used appropriate keyword phrases, and they are best optimized for search engines and shared in the appropriate channels.
Zoom Digital’s digital marketing specialists placed proper metadata, image tags, and alt tags so as to ensure a highly optimized website. With this ongoing tactic, the website is audited on a regular basis to reflect emerging trends in the industry.
Zoom Digital developed appropriate external and internal backlinks so as to help AutoPro move up in rankings as well as search engines. Zoom Digital designed a great user experience using analytics filters and best-pitched calls to action.
Win-Win Results
Zoom Digital marketing experts audited AutoPro’s current online presence and identified areas of brand awareness opportunity. They created custom content, whereas a Search Engine Optimization (SEO) specialist implemented a strategy that included all vital services.
Results
- Backlinks increased from 66 to 120
- Domain rating increased from 9 to 13
- 30 keywords in top 10 positions
- 30% estimated increase in organic traffic
About Zoom Digital
Zoom Digital is a full services digital marketing agency and software development house based in Dubai. They’re a team of expert developers, designers and digital marketing professionals who are passionate about what they do and getting results for clients.
Zoom Digital will work closely with your team to develop a bespoke, integrated digital marketing strategy and program with the aim of driving awareness and registrations of new prospective customers to help grow your business.
They can provide a complete end-to-end service, including full campaign and project management coupled with transparent reporting to form a collaboration based on trust.
